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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov102015

Survey: Nike, Jordan, adidas Lead Top 100 Favorite Brands Among Millennials 

By Barry Janoff

November 10, 2015: Nike, adidas, Jordan, Converse, Vans, Under Armour, Puma and ESPN are among the Top 100 brands named as favorites by Millennials in a list that also includes technology, travel, entertainment and fashion.

Apple leads all brands, followed by Nike, Samsung, Sony, Microsoft, Target, Amazon, Google, Walmart and Coca-Cola in the Top Ten, according to just-released survey from digital ad agency Moosylvania, which specializes in Millennial consumer marketing.

Moosylvania said the survey was conducted among some 3,500 Millennial consumers — defined as those born between 1980–2002 — over the past three years.

"Our research over the three-year period shows the top brands that continue to perform well for this group are resilient with their marketing efforts," Norty Cohen, CEO for St. Louis-based Moosylvania, said in a statement.

"These brands are entertaining their consumers and making them feel or look good," Cohen said. "Making the list doesn't necessitate a large ad budget either. It's more about what the brand does and how it makes the connection with the consumer. Creative, emotion-driven marketing enables any size company to drive product awareness with millions of consumers in real-time."

The survey is good news for Nike, which came in at No. 2 and saw its Jordan Brand division rank at No. 14.

Adidas (13), Converse (18), Vans (27) and Under Armour (30) also had strong showings among the Millennials surveyed.

ESPN finished at No. 87, perhaps not the result that the self-proclaimed "worldwide leader in sports would have wanted," especially considering that the Top 100 was strong on entertainment.

"Entertainment provides a natural opportunity for a brand to connect as shareable content," said Cohen. "These cohorts are marketing themselves, and when a brand doesn't take itself too seriously but instead provides fun that can be shared, it works."

Among the other findings, 30% of consumers told Moosylvania they'll share branded content if they like it., that filter is ultimately how their friends and family learn about other brands and that endorsement is key.

However, Millennials said they wanted to see no more than 10% branded contention their social feeds.

According to Cohen, so the challenge for brands "is to produce the right shareable content that can include apps, videos or participatory games and contests," for example.

"Ultimately, we're measuring loyalty — and we get there by being genuinely who these consumers can and want to relate to," Cohen said.

Top 25: Apple, Nike, Samsung, Sony, Microsoft, Target, Amazon, Google, Walmart, Coca-Cola, Nintendo, Forever 21, adidas, Jordan, Pepsi, Starbucks, American Eagle, Converse, Ford, LF, Disney, Hot Topic, Old Navy, Kohl's, Victoria's Secret.

See the Top 100 here.

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