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• TB12, the fitness and wellness organization co-founded by Tom Brady, has launched the TB12 Method mobile application, offering a “roadmap to the TB12 Method and lifestyle . . . a more natural, holistic and comprehensive training approach that focuses on muscle pliability, creating softer, longer and more resilient muscles,”
• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov102015

Survey: Nike, Jordan, adidas Lead Top 100 Favorite Brands Among Millennials 

By Barry Janoff

November 10, 2015: Nike, adidas, Jordan, Converse, Vans, Under Armour, Puma and ESPN are among the Top 100 brands named as favorites by Millennials in a list that also includes technology, travel, entertainment and fashion.

Apple leads all brands, followed by Nike, Samsung, Sony, Microsoft, Target, Amazon, Google, Walmart and Coca-Cola in the Top Ten, according to just-released survey from digital ad agency Moosylvania, which specializes in Millennial consumer marketing.

Moosylvania said the survey was conducted among some 3,500 Millennial consumers — defined as those born between 1980–2002 — over the past three years.

"Our research over the three-year period shows the top brands that continue to perform well for this group are resilient with their marketing efforts," Norty Cohen, CEO for St. Louis-based Moosylvania, said in a statement.

"These brands are entertaining their consumers and making them feel or look good," Cohen said. "Making the list doesn't necessitate a large ad budget either. It's more about what the brand does and how it makes the connection with the consumer. Creative, emotion-driven marketing enables any size company to drive product awareness with millions of consumers in real-time."

The survey is good news for Nike, which came in at No. 2 and saw its Jordan Brand division rank at No. 14.

Adidas (13), Converse (18), Vans (27) and Under Armour (30) also had strong showings among the Millennials surveyed.

ESPN finished at No. 87, perhaps not the result that the self-proclaimed "worldwide leader in sports would have wanted," especially considering that the Top 100 was strong on entertainment.

"Entertainment provides a natural opportunity for a brand to connect as shareable content," said Cohen. "These cohorts are marketing themselves, and when a brand doesn't take itself too seriously but instead provides fun that can be shared, it works."

Among the other findings, 30% of consumers told Moosylvania they'll share branded content if they like it., that filter is ultimately how their friends and family learn about other brands and that endorsement is key.

However, Millennials said they wanted to see no more than 10% branded contention their social feeds.

According to Cohen, so the challenge for brands "is to produce the right shareable content that can include apps, videos or participatory games and contests," for example.

"Ultimately, we're measuring loyalty — and we get there by being genuinely who these consumers can and want to relate to," Cohen said.

Top 25: Apple, Nike, Samsung, Sony, Microsoft, Target, Amazon, Google, Walmart, Coca-Cola, Nintendo, Forever 21, adidas, Jordan, Pepsi, Starbucks, American Eagle, Converse, Ford, LF, Disney, Hot Topic, Old Navy, Kohl's, Victoria's Secret.

See the Top 100 here.

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