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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan062014

No Kobe? No Problem: Los Angeles Lakers Boast 'Strongest Fan Base" In 2013

By Barry Janoff

January 6, 2014: Are fans of the Los Angeles Lakers more loyal than fans of the New York Knicks, Miami Heat, New England Patriots and Dallas Cowboys, and twice as loyal to their team than fans of the Detroit Red Wings, Carolina Panthers, Philadelphia Flyers and Indianapolis Colts are to their respective teams?

The answer is yes, at least according to the just-released ranking of "The Strongest Big Four Fan Bases in 2013" from TicketCity.

The first such annual ranking from online ticket broker TicketCity includes MLB, NBA, NHL and NFL fan bases, and ranks them by fans who are the "most active and most vocal whether they're at the game or supporting their team on social media."

Of the 50 teams on the list, the Lakers are the only franchise to record a perfect 100 score. The Top Ten also includes (in order); the Knicks, Heat, Patriots, Cowboys, Chicago Bears, Boston Red Sox, Green Bay Packers, Winnipeg Jets and Toronto Maple Leafs.

In the Top 50, there are 20 NFL teams, 14 NHL teams, nine NBA teams and seven teams from MLB.

According to TicketCity, fan engagement is evaluated on social media activity, highest average stadium/arena capacity filled, average ticket prices and average secondary ticket prices (by league).

The data is based on the 2013 season, with statistics for NHL accounting for the 2012-13 and 2013-14 seasons, per TicketCity.

The Lakers came in at No. 1 based on having the most Twitter followers (more than 3.5 million) and most Facebook likes (more than 17.4 million) among all the teams evaluated.

The Knicks came in No. 2 largely based on having the largest average media ticket price ($129) among all the teams evaluated and more than 4 million Facebook likes.

The Heat ranked third, according to TicketCity, with more than 2 million Twitter followers and more than 9.1 million Facebook likes.

The Top Five listed according to "highest average stadium/arena capacity filled" are the Cowboys (which filled AT&T Stadium to more than 109% of capacity), Dallas Mavericks (108.3%), Packers (106.8%), Chicago Bulls (106.7%) and the Los Angeles Clippers (106.1%).

The Top Five teams per Twitter followers are the Lakers, Heat (2 million-plus), Boston Celtics (1.3 million), Bulls (1.24 million) and the New York Yankees (1 million).

The Top Five teams per Facebook likes are the Lakers, Bulls (10.2 million), Heat (9.2 million), Celtics (7.2 million) and Yankees (6.6 million).

The teams with the highest average media ticket prices (per league)are the Knicks, Boston Red Sox ($48), Winnepeg Jets ($151) and Chicago Bears (4215).

See the full TicketCity list here.

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