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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr252013

Social Study: TicketCity Finds MLB's Most (Giants), Least (Padres) Engaged Fans

By Barry Janoff

(Originally published at MediaPost)

April 25, 2013: Baseball fans are passionate, loyal and very protective of their game's perceived status as the "national pastime." But it turns out that some fan bases are more passionate and loyal than others.

Put the San Francisco Giants at the top of the list. The defending World Series champions have the No. 1 fan base in Major League Baseball, according to a just-published ranking from online ticket broker TicketCity.

The Austin, Texas-based firm said that the Giants — which also won the title in 2010— come out on top based on "an algorithm that evaluates fan activity in terms of home game attendance (percentage of total capacity), median ticket price, ticket demand and social media following."

These numbers, according to TicketCity, provide a "unique perspective as to which MLB fans are the most engaged with their team both online and offline."

Giants fans have been filling AT&T Stadium "to 100% capacity at the beginning of the 2013 season in addition to driving one of the most in-demand tickets in MLB," according to TicketCity. In 2012, the Giants drew about 3.4 million to their home venue.

Giants fans are well-engaged via social media, as well. The team has more than 2.1 million followers on Twitter (413,000) and Facebook (1.7 million) combined. Among all MLB teams, that total trails only the New York Yankees and Boston Red Sox.

The Yankees are second in TicketCity's first study of "most engaged" MLB fan bases. The team topped the American League attendance last season and was second overall in MLB with more than 3.5 million people through the Yankee Stadium turnstiles in 2012. The team leads in social media followers, as well, with 872,000 on Twitter and more than 6.3 million on Facebook. The 7.17 million-plus is more than three million ahead of the Boston Red Sox, second overall in combined Twitter-Facebook followers and third on TicketCity's chart.

Boston has a Twitter following of 423,000 and more than 3.7 million on Facebook for a combined 4.1 million from those two social media destinations. The Red Sox also hit the three million mark in attendance at Fenway Park last season.

Following the Giants, Yankees and Red Sox in the Top Five are the Los Angeles Dodgers (Twitter 269,800 followers, Facebook 1.3 million followers, 3.34 million 2012 attendance) and the Philadelphia Phillies (Twitter 753,400, Facebook 1.3 million, plus an MLB-leading 3.56 million attendance in 2012.)

The Top Ten also includes (in order): Texas Rangers, Detroit Tigers, St. Louis Cardinals, Chicago Cubs and the Baltimore Orioles. Down at the other end, the San Diego Padres have just over 72,000 Twitter followers, the Arizona Diamondbacks barely pass the 77,000 mark and the Houston Astros have fewer than 78,000 Twitter followers.

Major League Baseball itself is also connecting with fans via social media. The league has 2.83 million followers on Twitter and about 4.5 million Facebook followers.

MLB, though, still has a way to go. By comparison, the NFL has more than 4.55 million followers on Twitter and 7.1 million followers on Facebook. But even that trails the NBA, which has nearly 7 million Twitter followers and more than 16 million Facebook followers.

The NHL has about 1.7 million Twitter followers and 2,7 million Facebook followers, and Nascar just over 1 million followers on Twitter and more than 3.3 million Facebook followers.

Seven of the MLB teams included in TicketCity's Top Ten have made World Series appearances since 2007. Only the Dodgers, Orioles and Cubs have missed out on the Fall Classic in that period. Among the World Series winners since 2007 on the TicketCity list are the Giants (2012, 2010), Cardinals (2011), Yankees (2009), Philadelphia Phillies (2008) and Red Sox (2007). The Rangers have been to the World Series twice (2010-11) and the Tigers once (2012).

"The Dodgers have returned to the top of the attendance ranking . . . And there’s no arguing that Dodgers Stadium is an absolute gem."

According to TicketCity, "The attractiveness of home stadiums may also benefit Top Ten teams in engaging fans. Post-Frank McCourt (former owner of the Los Angeles Dodgers, which is now owned by Guggenheim Baseball Management, a consortium that includes Earvin "Magic" Johnson), the Dodgers have returned to the top of the attendance ranking ... And there’s no arguing that Dodgers Stadium is an absolute gem."

The Chicago Cubs, which haven’t been to a World Series since 1908, are No. 9 on the TicketCity fan engagement list. More than 2.9 million people attended games at Wrigley Field last season and more than 1.9 million people follow the team on Twitter (226,700) and Facebook (1.7 million).

"[The Cubs] have built a fan culture around Wrigley Field," according to TicketCity. Well aware of this prime selling point, the Cubs this month signed a deal for a $500 million renovation of the venue, which will have its centennial anniversary in 2014.


Top Ten Fan-Engaged MLB Teams, 2013

1. San Francisco Giants: Twitter 413K, Facebook 1.7M  Total 2.11M); 2012 attendance 3.37M
2. New York Yankees: Twitter 872K, Facebook 6.3M (Total 7.17M); 2012 attendance 3.54M
3. Boston Red Sox: Twitter 423K Facebook 3.7M (Total 4.1M) 2012 attendance 3M
4. Los Angeles Dodgers: Twitter 269.8K, Facebook 1.3M (Total 1.57M); 2012 attendance 3.34M
5. Philadelphia Phillies: Twitter 753.4K, Facebook 1.3M (Total 2M); 2012 attendance 3.56M
6. Texas Rangers: Twitter 269K, Facebook 1.4M (1.67M); 2012 attendance 3.46M
7. Detroit Tigers: Twitter 243K, Facebook 1.1M (Total 1.3M); 2012 attendance 3M
8. St. Louis Cardinals: Twitter 271.8K, Facebook 1.4M (Total 1.67M); 2012 attendance 3.26M
9. Chicago Cubs: Twitter 226.7K, Facebook 1.7M (Total 1.9M); 2012 attendance 2.9M
10. Baltimore Orioles: Twitter 133K, Facebook 458K (691K); 2012 attendance 2.1M
Source: TicketCity

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