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POLL POSITION
What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun202014

Survey: Foods, Films, Fantasy Worlds Among Favorite Brands Of Summer 2014

By Barry Janoff

June 20, 2014: Major League Baseball loves to boast that summer is all about baseball, hot dogs and apple pie (thanks to long-time marketing partner Chevrolet), but other brands and destinations have also found their place in the sun as the favorites of the Summer of 2014.

Although it was listed as the top sport, MLB came in at No. 14 and was named by 69% of people as the "brand most associated with summer" in a new survey from E-Poll Market Research's E-Score.

Meanwhile, camping and outdoor gear manufacturer Coleman is using a "Celebrate Freedom" marketing mantra to raise awareness among consumers and other fans of the great outdoors. And it appears to be working, as the Golden, Col.-based company was named the "brand most associated with summer" by a whopping 99% of people in the E-Score survey.

With a roster of releases that are associated with summer, Pixar Animation Studios was No. 2 in the survey, named by 98%. Among the studios productions that have had summer releases are Finding Nemo (Summer 2003), Cars (Summer 2006), Up (Summer 2009), Toy Story 3 (Summer 2010) and Brave (Summer 2012).

Pixar could find itself on similar surveys for years to come, as upcoming scheduled releases include Inside Out (June 2015) and the Finding Nemo follow-up, Finding Dory (June 2016)

Three foods associated with sunshine, beaches, barbecues, traveling and outdoor activities round out the E-Survey Top 5: Good Humor (named by 95% of those who participated), Oreo and Orville Redenbacher (both named by 94%).

Disney Co. destinations Disney World (93%) and Disney Land (91%) came in at No. 6 and No. 7, respectively. Aquatic destination Sea World (79%) came in at No. 11 as the only other travel destination among the Top 17.

Toy brands Wham-O (89%) and Toys 'R' Us (88%) ranked at No. 8 and No. 9, respectively, with the Top Ten filled out by food company Oscar Meyer (84%).

"This is a wonderful time for adults and kids alike, and nothing can bring out special memories like the places, smells, tastes and sounds that people associate with the long days and warm nights of summer," Gerry Philpott, president of E-Poll Market Research, Encino, Calif., said in a statement. "From an image of a crackling fire near a pitched tent to a rousing rendition of 'Take Me Out to the Ball Game,' brands linked with summer can help make the connection that consumers can immediately associate with."

E-Poll Market Research said that the survey was conducted among 1,500 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

Brands Most Associated With Summer
1. Coleman 99%
2. Pixar 98%
3. Good Humor 95%
4. Oreo 94%
5. Orville Redenbacher 94%
6. Disney World 93%
7. Disneyland 91%
8. Wham-O 89%
9. Toys R Us 88%
10. Oscar Meyer 84%
11. SeaWorld 79%
12. Fiji Water 78%
13. Billabong 78%
14. Major League Baseball 69%
15. Harley Davidson 65%
16. Carnival Cruise Lines 63%
17. Speedo 62%
Source: E-Poll Market Research

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