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NEWS REAL

• The NBA 2K League today named Tencent Holdings Limited as the league’s first distribution partner in China.

• The English Premier League has signed a multi-year deal naming Anheuser-Busch brand Budweiser as its official category partner. Carling had been the EPL category partner since 2016.

• Sports and live entertainment company AEG has signed a multiyear, multimillion-dollar renewal agreement with Toshiba America Business Solutions, extending their “comprehensive partnership across several of AEG’s flagship assets,” including Toshiba remaining a founding partner of Staples Center and the official digital signage and display provider of L.A. Live.

• As part of the NFL 100th season celebration, the NFL has teamed up with league partner EA to give one lucky fan the chance to become an EA Sports Madden NFL ratings adjustor for the day as well as be digitized to appear in the Madden NFL game. Details here.

• The NBA’s Golden State Warriors have signed a long-term deal naming  Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area. Full story here.

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Oct062018

Candy, Cars, Bathroom Stalls: Supercuts Rituals Ready To Go For MLB Post-Season

By Barry Janoff

October 5, 2018: Baseball players are known for their rituals and superstitions, and MLB partner Supercuts seeks to uncover many of them in its new post-season campaign, "Rituals.'

The multi-media effort, part of the brand’s umbrella "Ready to Go" effort, focuses on several players who are or have been part of the 2018 playoffs.

The roster includes Didi Gregarious (New York Yankees), Justin Verlander (Houston Astros), Lorenzo Cain (Milwaukee Brewers), Francisco Lindor (Cleveland Indians), Brock Holt (Boston Red Sox), Ben Zobrist (Chicago Cubs) and Oakland A’s manager Bob Melvin.

Each gets a stand-alone spot either on TV or Internet, with support also including mobile, social media (#ReadytoGo) and a dedicated page at the Supercuts Web site, “The Rituals of Ready to Go,” which includes a mini-quiz asking people to match the ritual to the correct player.

A voiceover in the spots explains, "Rituals get baseball players ready to go. Our rituals get you ready to go."

The spots will run across MLB media partners, including TBS, Fox, FS1 and MLB Network and elsewhere during the playoffs and World Series.

Supercuts also has in-game activation, with the brand logo displayed as replays of key pitches, at-bats or defensive plays in the field are shown, with game announcers offering, "That was a 'Ready to Go' moment presented by Supercuts."

This is the biggest effort to date for Supercuts as part of its alliance with the league since it signed this past January as MLB’s “official hair salon” and “official hair stylists.”

The player with the most unusual ritual might be Holt, who lines up sunflower seeds and flicks them onto the field during games.

Close behind is Verlander, who has a passion for the number three, which he says includes “always using the third stall in the clubhouse bathroom, tying my cleats with a triple knot and swiping the rubber on the pitcher’s mound three times.”

Gregarious’ ritual is creating a special handshake for each of his Yankees’ teammates, often accompanied by a dance move.

Zobrist says he “never moves from his spot on the bench during a rally,” while Cain constantly goes through a routine of fidgeting with his cleats, bat and especially his batting gloves while he is at-bat.

Melvin, who was a MLB player for more than a decade before becoming a two-time manager of the year, has the most complicated routines of the Supercuts group.

According to Melvin, he drives the same route to the ball park during winning streak, and when the team loses he follows a different route and then sticks with that until the A’s lose again.

At the stadium, he parks in the same spot at the stadium (No. 6). He eats candy during games, but only in odd innings, and has to have a specific “green candy, the most powerful candy there is,” during the 9th inning.

Are these rituals successful?

“Nothing works all the time,” saids Melvin, “but you are always experimenting with things that work at the highest percentage. When you lose some games, you look for different options.”

Supercuts, a division of Regis Corp., has been touting its MLB alliance this past season in its more than 2,600 locations nationwide.

According to Hugh Sawyer, president and CEO for Regis Corp., “Given the quality and breadth of MLB, we believe this (is) a home run for our Supercuts salons, stylists and guests.”

MLB Takes Its (Super) Cuts At The Plate With New Hair-Care Partner

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