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Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

Now thru Jan. 31 (3 PM ET). People can vote for each category here on via Twitter @NFL

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 18-20
• Box Office Jan. 18-20
1. Glass $40.6M
2. The Upside $15.7M
3. Dragon Ball Super: Broly $10.7M
4. Aquaman $10.3M
5. Spider-Man: Into the Spider-Verse $7.3M
6. A Dog’s Way Home $7.1M
7. Escape Room $5.3M
8. Mary Poppins Returns $5.2M
9. Bumblebee $4.7M
10. On the Basis of Sex $4M
Source: Box Office Mojo

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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct062018

Candy, Cars, Bathroom Stalls: Supercuts Rituals Ready To Go For MLB Post-Season

By Barry Janoff

October 5, 2018: Baseball players are known for their rituals and superstitions, and MLB partner Supercuts seeks to uncover many of them in its new post-season campaign, "Rituals.'

The multi-media effort, part of the brand’s umbrella "Ready to Go" effort, focuses on several players who are or have been part of the 2018 playoffs.

The roster includes Didi Gregarious (New York Yankees), Justin Verlander (Houston Astros), Lorenzo Cain (Milwaukee Brewers), Francisco Lindor (Cleveland Indians), Brock Holt (Boston Red Sox), Ben Zobrist (Chicago Cubs) and Oakland A’s manager Bob Melvin.

Each gets a stand-alone spot either on TV or Internet, with support also including mobile, social media (#ReadytoGo) and a dedicated page at the Supercuts Web site, “The Rituals of Ready to Go,” which includes a mini-quiz asking people to match the ritual to the correct player.

A voiceover in the spots explains, "Rituals get baseball players ready to go. Our rituals get you ready to go."

The spots will run across MLB media partners, including TBS, Fox, FS1 and MLB Network and elsewhere during the playoffs and World Series.

Supercuts also has in-game activation, with the brand logo displayed as replays of key pitches, at-bats or defensive plays in the field are shown, with game announcers offering, "That was a 'Ready to Go' moment presented by Supercuts."

This is the biggest effort to date for Supercuts as part of its alliance with the league since it signed this past January as MLB’s “official hair salon” and “official hair stylists.”

The player with the most unusual ritual might be Holt, who lines up sunflower seeds and flicks them onto the field during games.

Close behind is Verlander, who has a passion for the number three, which he says includes “always using the third stall in the clubhouse bathroom, tying my cleats with a triple knot and swiping the rubber on the pitcher’s mound three times.”

Gregarious’ ritual is creating a special handshake for each of his Yankees’ teammates, often accompanied by a dance move.

Zobrist says he “never moves from his spot on the bench during a rally,” while Cain constantly goes through a routine of fidgeting with his cleats, bat and especially his batting gloves while he is at-bat.

Melvin, who was a MLB player for more than a decade before becoming a two-time manager of the year, has the most complicated routines of the Supercuts group.

According to Melvin, he drives the same route to the ball park during winning streak, and when the team loses he follows a different route and then sticks with that until the A’s lose again.

At the stadium, he parks in the same spot at the stadium (No. 6). He eats candy during games, but only in odd innings, and has to have a specific “green candy, the most powerful candy there is,” during the 9th inning.

Are these rituals successful?

“Nothing works all the time,” saids Melvin, “but you are always experimenting with things that work at the highest percentage. When you lose some games, you look for different options.”

Supercuts, a division of Regis Corp., has been touting its MLB alliance this past season in its more than 2,600 locations nationwide.

According to Hugh Sawyer, president and CEO for Regis Corp., “Given the quality and breadth of MLB, we believe this (is) a home run for our Supercuts salons, stylists and guests.”

MLB Takes Its (Super) Cuts At The Plate With New Hair-Care Partner

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