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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Oct062018

Candy, Cars, Bathroom Stalls: Supercuts Rituals Ready To Go For MLB Post-Season

By Barry Janoff

October 5, 2018: Baseball players are known for their rituals and superstitions, and MLB partner Supercuts seeks to uncover many of them in its new post-season campaign, "Rituals.'

The multi-media effort, part of the brand’s umbrella "Ready to Go" effort, focuses on several players who are or have been part of the 2018 playoffs.

The roster includes Didi Gregarious (New York Yankees), Justin Verlander (Houston Astros), Lorenzo Cain (Milwaukee Brewers), Francisco Lindor (Cleveland Indians), Brock Holt (Boston Red Sox), Ben Zobrist (Chicago Cubs) and Oakland A’s manager Bob Melvin.

Each gets a stand-alone spot either on TV or Internet, with support also including mobile, social media (#ReadytoGo) and a dedicated page at the Supercuts Web site, “The Rituals of Ready to Go,” which includes a mini-quiz asking people to match the ritual to the correct player.

A voiceover in the spots explains, "Rituals get baseball players ready to go. Our rituals get you ready to go."

The spots will run across MLB media partners, including TBS, Fox, FS1 and MLB Network and elsewhere during the playoffs and World Series.

Supercuts also has in-game activation, with the brand logo displayed as replays of key pitches, at-bats or defensive plays in the field are shown, with game announcers offering, "That was a 'Ready to Go' moment presented by Supercuts."

This is the biggest effort to date for Supercuts as part of its alliance with the league since it signed this past January as MLB’s “official hair salon” and “official hair stylists.”

The player with the most unusual ritual might be Holt, who lines up sunflower seeds and flicks them onto the field during games.

Close behind is Verlander, who has a passion for the number three, which he says includes “always using the third stall in the clubhouse bathroom, tying my cleats with a triple knot and swiping the rubber on the pitcher’s mound three times.”

Gregarious’ ritual is creating a special handshake for each of his Yankees’ teammates, often accompanied by a dance move.

Zobrist says he “never moves from his spot on the bench during a rally,” while Cain constantly goes through a routine of fidgeting with his cleats, bat and especially his batting gloves while he is at-bat.

Melvin, who was a MLB player for more than a decade before becoming a two-time manager of the year, has the most complicated routines of the Supercuts group.

According to Melvin, he drives the same route to the ball park during winning streak, and when the team loses he follows a different route and then sticks with that until the A’s lose again.

At the stadium, he parks in the same spot at the stadium (No. 6). He eats candy during games, but only in odd innings, and has to have a specific “green candy, the most powerful candy there is,” during the 9th inning.

Are these rituals successful?

“Nothing works all the time,” saids Melvin, “but you are always experimenting with things that work at the highest percentage. When you lose some games, you look for different options.”

Supercuts, a division of Regis Corp., has been touting its MLB alliance this past season in its more than 2,600 locations nationwide.

According to Hugh Sawyer, president and CEO for Regis Corp., “Given the quality and breadth of MLB, we believe this (is) a home run for our Supercuts salons, stylists and guests.”

MLB Takes Its (Super) Cuts At The Plate With New Hair-Care Partner

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