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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan292013

Toyota Super Bowl: Kaley Cuoco's 'The Big Bang Theory' Meets 'I Dream Of Jeannie'

By Barry Janoff

January 29, 2013: Kaley Cuoco, star of CBS's The Big Bang Theory, gets to channel Barbara Eden from the 1960s TV show, I Dream of Jeannie in Toyota's humorous 60-second Super Bowl XLVII spot.

In "Wish Granted," Cuoco is the Genie who comes with a new Toyota RAV4, granting every wish a family requests — although not always to their liking.

The spot is scheduled to air during the first quarter of Sunday's game on CBS, part of Toyota's Super Bowl Sunday marketing plan that also includes two other new spots — one highlighting the Tundra Endeavour and the other focusing on the recently-launched company direction, "Let's Go Places" — as well as the Toyota Super Bowl Today Post-Game Show.

Toyota's lead agency is Saatchi & Saatchi LA.

"The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it," Jack Hollis, vp-Toyota division marketing for Toyota Motor Sales, USA,, said in a statement. "We wanted to share Toyota's 'Let's Go Places' spirit of journey with viewers of the big game in a light and relatable way."

The spot opens with the Henderson family arriving home with a new Toyota RAV4. Apparently, the salesperson who sold them the vehicle neglected to tell them that it comes with a genie and her dog.

"I'm your RAV4 Genie," Cuocco tells them as she appears in a puff of purple smoke. "Your wish is my command."

Dad wishes that "the old spare tire was gone," meaning the excess weight around his waist. But Genie has other ideas and makes the spare tire on the RAV4 vanish.

The family's young daughter wishes that animals could talk, so Genie enables two squirrels to have a conversation. Mom wishes she could eat as much chocolate as she wants. The next scene finds a doctor telling mom that her "chocolate levels are dangerously low." So she gets a chocolate IV and some free chocolate samples.

The daughter gets another wish — that she was a princess. Genie transforms her into a Joan of Arc reincarnation leading troops. The family's young son wants to  be an astronaut, so Genie sends the entire family into space in their RAV4.

Dad gets a second wish, which turns out no better than his first: Instead of "infinite wishes" Genie has given him "infinite witches." (See the full spot here.)

"As soon as I saw the script, I knew I wanted to be in this commercial because the sense of humor was right up my alley," Cuoco, who also stars in a new Priceline spot as the daughter of The Negotiator (William Shatner), said in statement. "It was so much fun and I'm excited that everyone gets to see it now and again on Sunday."

Toyota has extended the theme into social media, including Twitter, Facebook, Instagram and YouTube.

Thirty-second spots during Super Bowl XLVII averaged $3.9 million, with some going for $4 million, according to CBS.

Toyota also has its wish granted. The company said this week that it had sold more than 9.7 million vehicles worldwide in 2012, making it the top-selling brand in the world (ahead of General Motors, which sold 9.3 million).

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