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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan292013

Toyota Super Bowl: Kaley Cuoco's 'The Big Bang Theory' Meets 'I Dream Of Jeannie'

By Barry Janoff

January 29, 2013: Kaley Cuoco, star of CBS's The Big Bang Theory, gets to channel Barbara Eden from the 1960s TV show, I Dream of Jeannie in Toyota's humorous 60-second Super Bowl XLVII spot.

In "Wish Granted," Cuoco is the Genie who comes with a new Toyota RAV4, granting every wish a family requests — although not always to their liking.

The spot is scheduled to air during the first quarter of Sunday's game on CBS, part of Toyota's Super Bowl Sunday marketing plan that also includes two other new spots — one highlighting the Tundra Endeavour and the other focusing on the recently-launched company direction, "Let's Go Places" — as well as the Toyota Super Bowl Today Post-Game Show.

Toyota's lead agency is Saatchi & Saatchi LA.

"The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it," Jack Hollis, vp-Toyota division marketing for Toyota Motor Sales, USA,, said in a statement. "We wanted to share Toyota's 'Let's Go Places' spirit of journey with viewers of the big game in a light and relatable way."

The spot opens with the Henderson family arriving home with a new Toyota RAV4. Apparently, the salesperson who sold them the vehicle neglected to tell them that it comes with a genie and her dog.

"I'm your RAV4 Genie," Cuocco tells them as she appears in a puff of purple smoke. "Your wish is my command."

Dad wishes that "the old spare tire was gone," meaning the excess weight around his waist. But Genie has other ideas and makes the spare tire on the RAV4 vanish.

The family's young daughter wishes that animals could talk, so Genie enables two squirrels to have a conversation. Mom wishes she could eat as much chocolate as she wants. The next scene finds a doctor telling mom that her "chocolate levels are dangerously low." So she gets a chocolate IV and some free chocolate samples.

The daughter gets another wish — that she was a princess. Genie transforms her into a Joan of Arc reincarnation leading troops. The family's young son wants to  be an astronaut, so Genie sends the entire family into space in their RAV4.

Dad gets a second wish, which turns out no better than his first: Instead of "infinite wishes" Genie has given him "infinite witches." (See the full spot here.)

"As soon as I saw the script, I knew I wanted to be in this commercial because the sense of humor was right up my alley," Cuoco, who also stars in a new Priceline spot as the daughter of The Negotiator (William Shatner), said in statement. "It was so much fun and I'm excited that everyone gets to see it now and again on Sunday."

Toyota has extended the theme into social media, including Twitter, Facebook, Instagram and YouTube.

Thirty-second spots during Super Bowl XLVII averaged $3.9 million, with some going for $4 million, according to CBS.

Toyota also has its wish granted. The company said this week that it had sold more than 9.7 million vehicles worldwide in 2012, making it the top-selling brand in the world (ahead of General Motors, which sold 9.3 million).

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