Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL 2017 Draft Order
(Subject to change)
1. Cleveland Browns
2. San Francisco 49ers
3. Chicago Bears
4. Jacksonville Jaguars
5. Tennessee Titans
6. New York Jets
7. Los Angeles Chargers
8. Carolina Panthers
9. Cincinnati Bengals
10. Buffalo Bills
11. New Orleans Saints
12. Cleveland Browns
13. Arizona Cardinals
14. Philadelphia Eagles
15. Indianapolis Colts
16. Baltimore Ravens
17. Washington Redskins
18. Tennessee Titans
19. Tampa Bay Buccaneers
20. Denver Broncos
21. Detroit Lions
22. Miami Dolphins
23. New York Giants
24. Oakland Raiders
25. Houston Texans
26. Seattle Seahawks
27. Kansas City Chiefs
28. Dallas Cowboys
29. Green Bay Packers
30. Pittsburgh Steelers
31. Atlanta Falcons
32. New Orleans Saints

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NFL Network: Draft '17 (iSpot.tv Top Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb022015

Super Bowl XLIX Provides The University Of Phoenix A Record $57M In Media Value

By Barry Janoff

February 2, 2015: In 2006, the University of Phoenix paid about $154.5 million for a 20-year naming rights deal to the stadium that is home to the NFL's Arizona Cardinals.

Since then, the Glendale, Az.-based venue has hosted the Super Bowl twice: In 2008 for Super Bowl XLII; and Feb. 1, when Super Bowl XLIX was played there.

The online-based for-profit institution got paid back big time when Super Bowl XLIV made the stadium the center of the sports world.

Thanks to what NBC said was the highest-rated Super Bowl at 45.7 and most-watched TV show ever with 114.5 million viewers, the University of Phoenix earned more than $57.7 million in game-day media value, according to Front Row Analytics, the sponsorship analysis division of Front Row Marketing, a unit of Comcast-Spectator.

The value is based on the $4.5 million that NBC charged for 30-second Super Bowl spots, according to Front Row Analytics, via exposure given to the University of Phoenix Stadium via signage, on-air mentions and graphics and other activations before, during and after the game.

The estimated media value topped the previous high of $37.6 million that Front Row Analytics said Raymond James Stadium in Tampa received from hosting Super Bowl XLIII in 2009.

It also was nearly double that of the media value estimated by Front Row Analytics for MetLife Stadium last year during Super Bowl XLVIII ($32.4 million), the Mercedes-Benz SuperDome during Super Bowl XLVII in 2013 ($30 million) and Lucas Oil Stadium during Super Bowl XLVI in 2012 ($33 million).

"The value was higher than past Super Bowl for a variety of reasons, which included the increase of the advertising equivalency $4.5 million ($500,00  more than 2014)," said Eric Smallwood, svp for Front Row Marketing.

According to Smallwood, the University of Phoenix Stadium has "superb signage exposure with key site lines for clear visibility for brand signage captured by the television cameras."

In addition, with the game starting at 4:30PM Phoenix time, exterior camera shots and multiple signage placements on the exterior of the stadium provided the brand with additional pick-ups that were not hindered by darkness, according to Smallwood. Concurrently, with the roof of the stadium open, interior signage was provide with unique lighting.

Of the other two Super Bowls dating back to 2009, when Front Row Analytics began keeping tabs, Sun Life Stadium in South Florida garnered $26 million in media value for hosting Super Bowl XLIV in 2010; and Cowboys Stadium lost upward of $40 million in media value as it did not as yet have a naming rights partner, with AT&T signing its deal in 2013.

The $57.7 million in medial value did not take into account millions more earned from the University of Phoenix Stadium hosting the Pro Bowl the week before, seen on ESPN.

Among other national outlets to cover everything but the game itself from gavel to gavel, ESPN said its coverage of Super Bowl XLIX included 346 hours of NFL programming during Super Bowl week across its networks. During that time, U.S. households "spent more than seven billion minutes viewing the coverage surrounding Super Bowl XLIX."

From the Pro Bowl on Sunday, Jan. 25 to NFL PrimeTime after the New England Patriots' 28-24 victory over the Seattle Seahawks — anchored by numerous daily studio shows in between — viewers watched 7,167,864,300 minutes of NFL programming, which correlates to 13,628 years of TV airtime, according to ESPN.

Super Bowl 50 will be played in Levi's Stadium, home of the San Francisco 49ers, for which the jeans and clothing company in 2013 paid an estimated $220 million for 20-year naming rights beginning when the stadium opened for the 2014 NFL season.

Due to the historic nature of next year's Big Game, and with broadcast network CBS charging upward of $5 million for a 30-second spot, according to industry analysts, media value for Levi's could set another new Super Bowl record.

Back to Super Bowl 49

Back to Home Page