Letterman, Favre, Megan Fox and a bunch of other animals get rated on their Super Bowl showings. MORE

All-time greats such as Mike Ditka, Mike Haynes, Marcus Allen and Deacon Jones are using the Suoer Bowl spotlight for cause marketing. MORE

Companies such as GoDaddy, TruTV and Cars.com are using their 30-60 seconds of Super Bowl air time to build longer-lasting marketing campaigns. MORE

Movie studios plan to go big game hunting during Super Bowl XLIV to showcase their spring and summer releases for an audience of more than 80 million. MORE

Coors Light dangles trip to Super Bowl XLIV, NFL gear in new promotion. MORE

History is repeating itself for some marketers during the Super Bowl XLIV broadcast, recalling Yogi Berra's quote, "It's deja vu all over again." MORE

Snippets of ads from Coke, Boost Mobile, Papa John's add up to Super Bowl XLIV creative. MORE

Diamond Foods reveals about four seconds - $340,000 worth - of its Super Bowl spot, which cost about $2.5 million for 30 seconds. MORE

Diamond Foods said it would return to the NFL's big game with a new TV spot launching during Super Bowl XLIV. MORE

CBS is filling its ad roster for Super Bowl XLIV with first-time marketers such as Turner Broadcasting's truTV and kgb text-message answering service. MORE

Will Tim Tebow and his mom get sacked en route to the CBS broadcast of Super Bowl XLIV? MORE

The NFL is replacing its long-standing NFL Experience with the Game Day Fan Plaza, where marketing partners will activate both on Pro Bowl and Super Bowl game days. MORE

The fast-feeder plans to unveil a spot during Super Bowl XLIV that has LeBron James and Dwight Howard in reprising roles made famous by Michael Jordan and Larry Bird. MORE

A Super Bowl telecast without GoDaddy.com or Danica Patrick? Not this time. MORE

Online vacation rental destination HomeAway becomes a rookie Super Bowl marketer after buying time on CBS for the big game in February. MORE

Internet automotive destination helps to drive presence of online marketers signed up for Super Bowl XLIV. MORE

CareerBuilder.com unveils a promo seeking consumer-generated ideas for its Super Bowl XLIV TV spot. MORE

Bridgestone is mulling its title sponsorship options for Super Bowl XLIV in 2010. MORE