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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Feb012014

Free U2 Download, Bank Of America Driving AIDS Awareness During Super Bowl

Special to NYSportsJournalism.com

February 1, 2014: Back in 2002, U2 starred in the halftime show of Super Bowl XXXVI in the SuperDome in New Orleans. The playlist included "Where the Streets Have No Name," "Beautiful Day" and "MLK."

U2 will be back in the Super Bowl, not as halftime performers, but as one of the diving forces behind (RED), designed to raise awareness for and drive contributions to the fight against Aids, tuberculosis and malaria.

Beginning on Super Bowl XLVIII Sunday, and for a period of more than 24 hours, a new U2 song, "Invisible," will be available globally via iTunes as a free download to benefit (RED). The free download begins on Feb. 2 at 6 PM (ET) just before the start of the game and runs until 12:59 PM (ET) on Feb. 3.

(RED) and U2 have established a YouTube destination to see a video of the iconic band playing "Invincible," which goes live prior to the game between the Seattle Seahawks and Denver Broncos begins. (See it here.)

A 60-second spot from Bank of America featuring the song will air during Super Bowl XLVIII on Fox.

For every download, the Global Fund — via (RED) — will receive a $1 donation from Bank of America with the total donation up to $2 million.

U2 also has set up a hash tag destination, #NewU2Song, via its Twitter account to help drive awareness.

A new alliance with Bank of America, which has committed $10 million to (RED), has also resulted in a $10 million match from the Bill & Melinda Gates Foundation and $1 million each from both SAP and South Africa's Motsepe Family, bringing the total commitment to $22 million.

According to (RED), "700 babies are born with HIV every day. By 2015, that number can be close to zero."

The Global Fund to fight Aids, TB and malaria has generated more than $240 million since being founded in 2006 by U2's Bono and Bobby Shriver. The groups said that "100% of the funds raised by (RED) go to the Global Fund as no overheads are removed."

(RED) said funds are fighting AIDS in eight African countries — Rwanda, Lesotho, Swaziland, Zambia, Ghana, Kenya, Tanzania and South Africa — where donations pay for AIDS treatment, testing and prevention services, with a focus on ending mother-to-child transmission of HIV.

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