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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan282010

Back To The Future For Denny's GoDaddy, Mars At Super Bowl XLIV

Denny's is expanding its free food offer, so chickens beware!January 28, 2010: As companies share details regarding their TV spots for Super Bowl XLIV, Denny's said it would offer free food, GoDaddy said it had an ad rejected and Mars' Snickers said it would be back in the mix. As Yogi Berra said, "It's déjà vu all over again."

Last year, Denny's offered during its Super Bowl XLIII commercial a free Grand Slam breakfast for a limited time, which it said ultimately drove more than two million people to locations nationwide. Denny's again will offer a free Grand Slam, this year on Tuesday, Feb. 9 from 6 AM-2 PM. at participating restaurants, but is tossing in more free food via incentives and consumer-driven activation.

The free food offerings will be unveiled during three Denny's ads on CBS on Feb. 7, including one in which a man invokes the spirit of the two million consumers who responded to last year's ad by warning chickens to "get out of town. Do whatever it takes. Tell your boss you have jury duty. It's going to be rough week for egg layers." Lead agency is Goodby, Silverstein & Partners, San Francisco.

Denny's will expand the offer and the message delivery system this year by enabling consumers to register to win one free Grand Slam every week for a year, a limited-time free burgers and fries by registering for Denny’s Rewards program online, a limited-time unlimited pancakes and French fries refills and a free Grand Slam offer to consumers who order the item on their birthday.

Denny’s said its integrated Super Bowl campaign also includes print in USA Today,  radio and Internet with a social media program that "extends the life of the characters from the Super Bowl spot into exclusive webisodes that will be featured on Denny’s Facebook and Twitter."

Meanwhile, at GoDaddy.com, the domain registrar and host said that after having one of its ads okayed by CBS for broadcast, another from among four more submitted for consideration has been rejected. That is pretty much par for the course for the company, which had two rejected in 2007 before a third was okayed to air on CBS during Super Bowl XLI, had two concepts rejected by Fox prior to Super Bowl XLII and saw versions of others rejected by NBC last year.

Danica Patrick won't reject Lola, even if CBS does."We didn't see this one coming - we were absolutely blindsided!" Bob Parsons, GoDaddy CEO and founder, said in a statement. The ad accepted by CBS, "Movies," shows company spokesperson Danica Patrick channeling such actresses as Marilyn Monroe, Kelly LeBrock from Weird Science and Jennifer Beals in Flashdance. The rejected ad, "Lola," finds an effeminate former football players finding his true calling as a fashion designer via an online store with the help of GoDaddy. Patrick also is in the ad as on-site narrator.

GoDaddy has a second 30-second slot to fill and is still awaiting on a decision by CBS regarding the remaining three spots submitted for consideration. GoDaddy handles creative in-house.

Mars Chocolate North America is back in the Super Bowl for the first time since Super Bowl XLI with "Game," starring TV icons Betty White (The Mary Tyler Moore Show, Golden Girls) and Abe Vigoda (Barney Miller). Snickers was criticized for its spot during the game in 2007, which showed two men simultaneously eating the same Snickers bar who accidentally kissed and then were revolted by the act. The company pulled the commercial from rotation.

Betty White in Snickers Super Bowl ad.Mars would not offer details on its new commercial, from BBDO, New York, beyond saying that the spot "proves you're not you when you're hungry and reminds consumers that Snickers continues to satisfy hunger. With its earlier troubles as a reminder, the company said it knows the power that comes with advertising during the Super Bowl.

"There's no better environment to introduce Snickers new advertising campaign than the Super Bowl, with its massive and truly engaged audience," Carole Walker, vp-integrated marketing communications at Mars Chocolate North America, said in a statement. "The brand's new advertising is funny, iconic and sure to be part of the national conversation that takes place during and after the game."

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