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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov092012

Century 21 Buying Prime Real Estate On CBS For Super Bowl XLVII, Pre-Game

By Barry Janoff

November 9, 2012: Real estate firm Century 21 was a rookie player at Super Bowl XLVI this past February, when it ran a 30-second spot on Fox that featured the likes of Donald Trump, Apolo Ohno and Deion Sanders.

The fact that the game attracted an all-time record TV audience of 111 million proved beneficial for Century 21, which claims that traffic to its Web site has been up 40% year-to-date and that word-of-mouth from the ad translated directly to "leads, appointments and closed transactions."

Armed with those stats, Century 21 said it would return for its second appearance, purchasing a 30-second spot that will air on CBS during the third quarter of Super Bowl XLVII. The game will be played on Feb. 3, 2013, at the Mercedes-Benz Superdome in New Orleans.

The firm is expanding its territory for the upcoming game, also sponsoring an hour long pre-game show on CBS.

The news was confirmed by Century 21 CMO Bev Thorne, who is in Orlando attending the 2012 Realtor Conference & Expo being held at the Orlando Conference Center.

Century 21 did not reveal financial details. Thirty-second spots during the game are going for upward of $3.7 million, according to industry analysts. However, companies that purchase multiple spots or, in the case of Century 21, on-air time during the day generally work out more favorable deals.

Century 21 did not disclose details of its upcoming spot except to say that it is currently working on creative with its lead agency, Philadelphia-based Red Tettemer.

The theme likely will incorporate Century 21's current tag line, "Smarter. Bolder. Faster," a direct reference to the real estate agents who are at the "forefront of our multifaceted advertising campaign," according Thorne.

Century 21's sports marketing strategy, which kicked off during Super Bowl XLVI, also included advertising in the Preakness and Belmont Stakes, the Olympics and sponsorship of the U.S. men’s and women’s national soccer teams. The women's team won the gold medal at the 2012 Summer Games in London.

According to Century 21, "This high profile advertising attracted 1.3 billion (with a 'B') media impressions" for the brand.
 
"We became the first real estate company in decades to advertise during the game itself," Century 21 said regarding its commercial during Super Bowl XVLI, "and brought our 'Smarter. Bolder. Faster' agents to the forefront of our multifaceted advertising campaign."

In the commercial, Trump is outsmarted by Century 21 agents, Sanders finds he is not as bold as a Century 21 agent and speed-skating gold medalist Ohno is not as fast as a Century 21 agent. (See the full spot here.)

According to Parsippany, NJ-based Century 21, "We have already created quite a stir in our regional market, and Century 21 International has been raising our profile to never before seen heights nationally and internationally. We look forward to 2013, and continued growth for ourselves and the brand."

Q&A: Century 21 Takes Super Bowl Strategy To The House

Back to Super Bowl XLVII

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