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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov092012

Century 21 Buying Prime Real Estate On CBS For Super Bowl XLVII, Pre-Game

By Barry Janoff

November 9, 2012: Real estate firm Century 21 was a rookie player at Super Bowl XLVI this past February, when it ran a 30-second spot on Fox that featured the likes of Donald Trump, Apolo Ohno and Deion Sanders.

The fact that the game attracted an all-time record TV audience of 111 million proved beneficial for Century 21, which claims that traffic to its Web site has been up 40% year-to-date and that word-of-mouth from the ad translated directly to "leads, appointments and closed transactions."

Armed with those stats, Century 21 said it would return for its second appearance, purchasing a 30-second spot that will air on CBS during the third quarter of Super Bowl XLVII. The game will be played on Feb. 3, 2013, at the Mercedes-Benz Superdome in New Orleans.

The firm is expanding its territory for the upcoming game, also sponsoring an hour long pre-game show on CBS.

The news was confirmed by Century 21 CMO Bev Thorne, who is in Orlando attending the 2012 Realtor Conference & Expo being held at the Orlando Conference Center.

Century 21 did not reveal financial details. Thirty-second spots during the game are going for upward of $3.7 million, according to industry analysts. However, companies that purchase multiple spots or, in the case of Century 21, on-air time during the day generally work out more favorable deals.

Century 21 did not disclose details of its upcoming spot except to say that it is currently working on creative with its lead agency, Philadelphia-based Red Tettemer.

The theme likely will incorporate Century 21's current tag line, "Smarter. Bolder. Faster," a direct reference to the real estate agents who are at the "forefront of our multifaceted advertising campaign," according Thorne.

Century 21's sports marketing strategy, which kicked off during Super Bowl XLVI, also included advertising in the Preakness and Belmont Stakes, the Olympics and sponsorship of the U.S. men’s and women’s national soccer teams. The women's team won the gold medal at the 2012 Summer Games in London.

According to Century 21, "This high profile advertising attracted 1.3 billion (with a 'B') media impressions" for the brand.
 
"We became the first real estate company in decades to advertise during the game itself," Century 21 said regarding its commercial during Super Bowl XVLI, "and brought our 'Smarter. Bolder. Faster' agents to the forefront of our multifaceted advertising campaign."

In the commercial, Trump is outsmarted by Century 21 agents, Sanders finds he is not as bold as a Century 21 agent and speed-skating gold medalist Ohno is not as fast as a Century 21 agent. (See the full spot here.)

According to Parsippany, NJ-based Century 21, "We have already created quite a stir in our regional market, and Century 21 International has been raising our profile to never before seen heights nationally and internationally. We look forward to 2013, and continued growth for ourselves and the brand."

Q&A: Century 21 Takes Super Bowl Strategy To The House

Back to Super Bowl XLVII

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