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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan312017

The Real Super Bowl Stats: 51M Cases Of Beer, 1B Chicken Wings, 27M Tweets

By Barry Janoff

January 31, 2017: Super Bowl LI comes with a lot of X’s and O’s that will make the game between the New England Patriots and Atlanta Falcons unique, and ultimately see one take home the Vince Lombardi Trophy.

But there are a plethora of stats and numbers that fill the Big Game playing field that set this one apart from all others, ultimately making fans, viewers and consumers satisfied winners.

With Fox charging upward of $5 million for a 30-second spot on Feb. 5, there is a lot of attention paid to what marketers do to boost their visibility.

Since 2010, Anheuser-Busch, among the biggest Big Game spenders, has spent $218.5 million on Super Bowl ads, according to research, consulting and financial firm WalletHub, Washington, D.C.

That is due in large part  to the fact that Anheuser-Busch has been the exclusive national broadcast partner in the beer category for 28 years. Under a new contract that was signed in 2015 valued at $1.4 billion, the beer maker will hold that distinction through 2022.

For the company, whose brands include Bud Light — which is the official beer sponsor for the NFL — Michelob and Budweiser — the bottom line is sales. And there will be some 51.7 million cases of beer sold (not limited to Anheuser-Busch brands) on Super Bowl Sunday.

Some 13% of viewers say they recognize a brand after its Super Bowl commercial.

Unfortunately, even with the cost of a Super Bowl spot having gone up 110% over the past decade — versus 25% for the cost of an ad during the World Series over the same period — 80% of commercials "do not boost sales or purchase intent," according to WalletHub’s Super Bowl LI By The Numbers.

Among the items that join beer as best-sellers: Nearly 10% of people who will buy a TV this year will do so in time for the Super Bowl.

Also being sold in mass quantities for the Big Game: 14.5 tons of chips, 1.23 billion chicken wings and more than eight million pounds of guacamole, per WalletHub.

Super Bowl Sunday is the biggest-selling day of the year for pizza, according to the National Restaurant Assn. Last year, Pizza Hut sold more than two million pies and Domino’s more than 12 million slices. Overall, there is a 35% rise in the number of pizza deliveries versus other days.

In addition to the cost of TV spots going up, the average price of a Super Bowl ticket has also risen.

For Super Bowl LI, the average price of tickets in Houston’s NRG Stadium will be $5,216, according to WalletHub.

The price for a Super Bowl ticket for the prior four Super Bowls has averaged $3,334, including Super Bowl XLVII ($2,380), Super Bowl XLVIII ($2,392), Super Bowl XLIX ($4,253) and Super Bowl 50 last year in Levi’s Stadium ($4.307).

Hosting the Super Bowl generally turns out to be good news for the city and surrounding regions.

People who come to Houston will spend an average of $400 per day, according to WalletHub. That includes food and drink, transportation, amenities and hotel rooms, of which there are 84,000 in the area — including 1,000 in the new Marriott Marquis, which is serving as the NFL’s Super Bowl headquarters — some 91% more than when Houston last hosted the Big Game.

That was Super Bowl XXXVIII in 2004, in which the Patriots defeated the Carolina Panthers, 32-29, with Pats quarterback Tom Brady named MVP.

Houston also hosted the Big Game in 1974, Super Bowl VIII, played in Rice Stadium.

According to the Houston Super Bowl Host Committee, about one million people are projected to attend a Super Bowl-related event, 140,000 from out of town.

Unlike that game in 2004, social media is now a major part of the overall coverage and story.

During Super Bowl 50, some 60 million people discussed the game live on Facebook, and the platform saw 200 million posts, comments and likes.

No social media slacker, Twitter during Super Bowl 50 registered some 27 million tweets from pre-game to post-game, which were viewed 4.3 billion times worldwide.

One other stat for companies nationwide: About 1.5 million people will call in sick the day after Super Bowl Sunday, with larger numbers likely to skew in the hometown and region of the victorious team.

And one reason that Heinz’ marketing is calling for Feb. 6 to be a national holiday known as "Smunday."

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Super Bowl-Related Consumer Spend To Top $14B

During This Super Bowl, Even NRG Stadium Has A Marketing Campaign

B-Dubs Intercepts Brett Favre For Super Bowl Guerrella Marketing Campaign

Lexus Want People To Experience Amazing During The Big Game

Hyundai Keeping It Real For Super Bowl

Anheuser-Busch Brews Bevy Of Creative For Big Game

Hollywood Super Bowl Playbook: Stars, Aliens, Pirates

Fox Eyes Biggest Ad Spend In Super Bowl History

Intel Takes Tom Brady 360 Degrees To Super Bowl

Houston Super Bowl Committee In Tune With Home-Grown Talent

To Reboot Image, GNC Will Play In Super Bowl LI

Super Bowl Could Have $200M Impact On Houston

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign


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