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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May272014

Subway Extends World Cup Presence Via Alliance With England Forward Sturridge

By Barry Janoff

May 27, 2014: Subway is not an official marketing partner of FIFA, but the global QSR brand has taken steps to make certain that it gets a place on the World Cup marketing stage over the next two months.

Last year, Subway signed soccer icon Pelé to a multi-year deal, a lead-up to the 2014 World Cup that will be played in Pelé's native Brazil beginning June 12.

Now, Subway has added England National Team and Liverpool FC forward Daniel Sturridge to the mix, an extension to Subway's recently signed alliance with Liverpool.

Sturridge will appear with Pelé in a spot that is part of Subway's current "My Sub My Way" campaign.

The spot finds Pelé offering Sturridge advice on how to improve his game on the pitch. It also promotes Sturridge's sandwich of choice, the Low Fat Chicken Teriyaki sub.

Subway will have a multi-platform campaign during the World Cup in Brazil, where its has some 1,500 locations throughout the nation.

“I am excited to become the latest Subway Famous Fan, joining other great names who are at the top of their respective sporting fields, as well as my childhood idol Pelé," Sturridge said in a statement. "As a footballer making sure I look after myself is important and I am proud to be partnering with the Subway brand to inspire the next generation to get more active in their everyday lives.”

Subway Famous Fans with international/Olympic background also include Michael Phelps, Apolo Ohno, Nastia Liukin and Torah Bright; as well as MLB stars Mike Trout and Ryan Howard; NFL players Robert Griffin III and Jarvis Jones; and Russell Westbrook of the NBA's Oklahoma City Thunder.

Sturridge also has marketing deals with Nike and Coca-Cola, and is said to have just signed a deal with Beats by Dre in addition to his new Subway pact.

The alliance with Liverpool and Sturridge gives Subway access to Liverpool's global fan base and also supports its growth in the U.K. Among Subway's 41,675 stores worldwide are more than 1,750 in the U.K., including 31 in Liverpool, according to the brand.

“As a brand, we are committed to supporting everyone to be more active in their everyday lives and our partnership with Liverpool FC provides us with the perfect opportunity to demonstrate this and take it to the next level," Manaaz Akhtar, regional marketing director for Subway European, said in a statement. “We are thrilled to be working with an inspirational and talented sportsman like Daniel who is a true fan of the Subway brand.”

Liverpool Adds Subway To List of North American Partners

Pele Breaks Bread With Subway

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