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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Feb252011

Report: Charlie Sheen May Not Shine, But Stars Are Aligned As Print Ad Activists

February 24, 2011: A new report on the use of celebrities in marketing indicates that, despite the downside of attaching a famous face such as Tiger Woods or Charlie Sheen to your product,  print ads that contained a celebrity endorser produced 9.4% higher consumer readership than ads without a celebrity endorser.

In addition, print ads containing an entertainment celebrity garnered 15.1% more readership, on average, than ads without a celebrity, while the use of sports celebrities raised consumer readership by 7.5%, according to the Survey of the American Consumer from Starch Advertising Research, a division of GfK MRI, New York.

"In terms of helping with the first task in . . . getting consumers to read your ad, these data show that a celebrity endorsement moves the readership needle."

Starch said it analyzed almost 80,000 print ads that appeared in consumer magazines between December 2009 and September 2010. According to the report, most consumers will not admit that they made a buying decision based on the endorsement of a Hollywood or sports star, high-profile endorsers are successful in getting consumers to take the first, vital step: Stop and read the ad.

"In general, very few consumers will admit that a celebrity endorsement influences their decision to buy a product," Anne Marie Kelly, svp-marketing and strategic planning for GfK MRI, said in a statement.  "However, in terms of helping with the first task in filling up the purchase funnel — getting consumers to read your ad —these data show that a celebrity endorsement moves the readership needle in magazines."

The study is in direct contrast to recent marketing research showing that celebrities have lost their influence, in particular when it comes to popular Super Bowl ads. According to University of Wisconsin-Eau Claire marketing professors Dr. Chuck Tomkovick and Dr. Rama Yelkur, research involving "all 538 Super Bowl ads that aired from 2000-09" showed a decline in the power of celebrity endorsements.

"In the past, including a celebrity in your ad was a no-brainer," Tomkovick said in a statement. "For years the use of celebrities was among the top predictors of popular Super Bowl ads. But our most recent research shows that's no longer true. Celebrities have lost their influence when it comes to popular Super Bowl ads."

According to the research, "Humor, animals and product category have endured for 20 years as high predictors of popularity," Tomkovick said. "New to the list are children and limiting the amount of information shared about a product."

Super Bowl XLV, which aired on Fox, contained numerous ads with celebrity endorsers, including Sketchers (Kim Kardashian), GoDaddy.com (Joan Rivers, Danica Patrick and Jillian Michaels), Teleflora (Faith Hill) and Best Buy (Justin Bieber and Ozzy Osbourne). Results were mixed, depending on which of the various post-game ad surveys were cited.



In its study, Starch did indicate that such celebrities as Brett Favre, Charlie Sheen and Tiger Woods — each of whom has been involved in personal situations detrimental to their public image — have been less effective in wooing consumers. Among others, Woods lost such marketing partners as Gatorade, AT&T and Gilette "owing to his marital infidelities, while Charlie Sheen recently lost Hanes because of his various publicized escapades," according to Starch.

However, celebrities including Ellen DeGeneres have brought positive attention via their endorsements. Starch specifically citied a CoverGirl and Olay print ad with DeGeneres in the March 2010 issue of House Beautiful that "generated a phenomenal 91% readership score, the highest scoring entertainment celebrity ad in the Starch analysis."

"So far, Wrangler and Snapper have stuck by Brett Favre after the NFL fined him $50,000 for failing to cooperate in an investigation into allegations of inappropriate text messages, but this is the kind of heartburn that most marketers can do without," said Kelly.  "Nonetheless, the risks are apparently worth taking."

Study: Super Bowl Celebrities Have Lost Their Sales Sizzle

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