By Barry Janoff
September 22, 2015: In a move that some might see as the rich getting richer, Jennifer Storms has been named CMO for NBC Sports Group.
Storms comes to NBC from PepsiCo, where she most recently served as svp-Global Sports Marketing. Prior to that, she led sports strategy and property management for PepsiCo's Gatorade.
Storms, who starts with NBC Sports Group on Oct. 1, will replace John Miller, who has been CMO for NBC Sports Group since February 2011.
Miller now becomes CMO for NBC Olympics, with the network in place as the exclusive U.S. media partner across all platforms with the International Olympic Committee through 2032.
According to NBC Sports Group, Miller, who turns 65 next month, "announced his personal decision to the company last week to transition his role."
“Jenny is a dynamic marketer who has the ability to lead teams creatively and strategically, and has important relationships with leagues, teams and athletes,” Mark Lazarus, chairman, NBC Sports Group, said in a statement. “With John’s extended transition and the addition of Jenny, we are well-positioned to continue our momentum, marketing and promoting our biggest events.”
In her new role, Storms will oversee all marketing for NBC Sports Group assets, including NBC Sports, NBCSN, Golf Channel, the ten NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital.
In addition, she will be responsible for The NBC Sports Agency, "which uses NBC Sports Group marketing resources to produce campaigns for group partners," which have included the Premier League, PGA Tour and NHL.
Miller's first strategies will be to lead NBC's Olympic marketing efforts for the 2016 Summer Games in Rio de Janeiro and co-lead efforts for the 2018 Winter Olympics in PyeongChang, South Korea.
He will continue as chair for NBCUniversal’s Marketing Council and will oversee all cross-company promotional opportunities and marketing initiatives, known as “Symphony.”
In her most recent position with PepsiCo, Storms was responsible for "developing and implementing an integrated global sports strategy across PepsiCo’s portfolio, including 22 flagship global billion-dollar brands," according to NBC Sports Group.
She also "owned the relationships" for PepsiCo’s sports initiatives, including the NFL, MLB, NBA and NHL, as well as many team and player partnerships.
With Gatorade, Storms led sports strategy and property management, overseeing the brand’s relationships with the NFL, NHL, NBA, WNBA, MLB, colleges, teams and other sports organizations. She worked directly with such athletes as Michael Jordan, Derek Jeter, Peyton Manning and Serena Williams.
Prior to joining PepsiCo in 2009, Storms held various marketing and programming leadership positions for Turner Broadcasting System/Turner Sports in Atlanta over a 14-year period. When she left the company, she was svp-Turner Sports Marketing & Programming.
Storms began her career with the U.S. Olympic Committee, where in 1994-95 she was the International Games preparation liaison for the Pan American Games.