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Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multiplayer online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec282012

State Farm Has A Marketing Vision With Chris/Cliff Paul's Mustache, Glasses

By Barry Janoff

December 28, 2012: State Farm oversaw a giveaway of mustaches and glasses Thursday night at Los Angeles' Staples Center, but it had nothing to do with Hollywood celebrities seeking disguises to escape the paparazzi.

The insurance firm was merely doing some creative in-arena PR activation to support its new marketing campaign, "Born to Assist," with Chris Paul, point guard for the Los Angeles Clippers, as part of the Clippers home game at Staples Center against the Boston Celtics.

The activation touched not only the 19,552 in attendance, but also a national TV audience watching the NBA game on TNT.

The campaign is anchored by a TV spot in which Paul and his fictitious twin, Cliff Paul, are separated at birth. Chris Paul goes on to NBA stardom while Cliff Paul becomes a star State Farm agent. As the commercial explains, "Despite their different upbringing, they shared on invaluable trait: They were both born to assist."

In the spot, Cliff sports a mustache and Clark Kent-like glasses, unlike his brother, who is a super man on the court.

The marketing and PR teams at State Farm scored bonus points with the giveaway when Billy Crystal, a long-time Clippers fan, and TNT analyst Reggie Miller both sported mustaches and glasses during a nationally televised interview. And after the game, Paul's teammate, Blake Griffin, wore the faux mustache when he met with the media.

The giveaway and useage by Crystal, Miller and Griffin also got a mention and visuals Friday morning during ESPN's SportsCenter.

The "Born to Assist" TV spot, from ad agency Transition, is running concurrent with State Farm's campaign with Green Bay Packers quarterback Aaron Rodgers.

The Rodgers effort has made the previously nondescript term, "Discount Double-Check," one of the catchiest phrases of 2012. It also was used in a baseball-themed spot this year starring Kerry Wood and Andre Dawson and filmed at Wrigley Field.

State Farm is now seeking to do the same with its CP 'stache- n-glasses.

Aaron Rodgers Returns For State Farm

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