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What Are You Watching In April 2018
 
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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov212013

State Farm Builds Chris-Cliff Paul Campaign With Nike Jordan, Xbox, Social Media

By Barry Janoff

November 21, 2013: State Farm's on-going saga of Chris and Cliff Paul, who on May 6, 1985, were "separated at birth" as newborns in a hospital, has a new chapter, marketing partners and a growing social media presence.

The story began in late 2012 with a "Power of an Assist," a commercial that showed how the the twin brothers — both played by NBA All-Star guard Chris Paul — followed different yet similar paths: Chris becoming a top basketball player now with the Los Angeles Clippers who leads the NBA in assists, Cliff becoming a State Farm agent who knows how to assist customers.

A subsequent spot, "Game On," showed the two meeting over lunch in a dinner, comparing life stories and then realizing that people have taken sides as to which brother is the master of assist.

In a new TV spot, "Worn to Assist," Chris and Cliff, referred to as "twin assisters," are seen in a basement workshop seeking to "unite their fans by creating something everyone can agree on."

After rejecting such items as an argyle basketball (based on Cliff's love of argyle-style sweaters), CP3-legged basketball shorts and a State Farm clipper ship, they "finally landed on the perfect answer." Each on their own laptops, they simultaneously come up with the Jordan CP3 Cliff's Favorite Argyle basketball shoe. (See the full spot here.)

The commercial breaks tonight (Nov. 21) during NBA games on TNT before going into regular rotation in 30- and 15-second variations. Lead agency is Translation LLC.

In a situation of life imitating art, people can go to the Jordan Web site, design a shoe from among five available argyle styles and then purchase their personalized Jordan CP3 Cliff's Favorite Argyle.

The tie-in is organic, as Paul lists among his roster of endorsement deals both State Farm and Nike's Jordan Brand.

The new spot also leads people to other platforms, including separate Chris Paul and Cliff Paul Twitter destinations (Chris has 2.6 million followers, Cliff 28,000) and a Cliff Paul Instagram site.

In addition, the cottage industry campaign is encompassing a related Xbox 360 and Xbox One branded experience centering around "The Legend of Chris and Cliff Paul." Here, users can view videos of recent and upcoming “Assist” spots, interact with a digital version of the idea room, download user pics and wallpapers and other options.

The campaign has also included a stand-alone spot in which Cliff Paul comes to the aid of the NBA on TNT broadcast crew following a car accident, a spot that broke on the NBA's YouTube platform during the 2013 NBA All-Star Game in which Cliff interviews Chris (see it here) and a promotion in Staples Center during a Clippers game in which fans were given official Cliff Paul glasses.

"When we were working with our agency, Translation, on this campaign, what we said was, 'How do we best convey the attributes of our brands, which is service and assisting people?'" Tim Van Hoof, assistant vice president of marketing communications for State Farm, told NYSportsJournalism earlier this year. "And because we also wanted to support our partnership with the NBA. we asked, 'How can we present this in an NBA environment?'

"The term 'assist' almost immediately came up, because it was such a key word in the NBA and for State Farm," said Van Hoof. "So they came back to us with the idea of looking at the NBA's assist leaders, which brought us to Chris Paul. And that led to the 'Born to Assist' theme, separated at birth and on and on."

State Farm-Chris Paul Marketing Vision Hits Staples Center

Q&A: State Farm's Got Game With Chris Paul, Aaron Rodgers

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