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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Nov212013

State Farm Builds Chris-Cliff Paul Campaign With Nike Jordan, Xbox, Social Media

By Barry Janoff

November 21, 2013: State Farm's on-going saga of Chris and Cliff Paul, who on May 6, 1985, were "separated at birth" as newborns in a hospital, has a new chapter, marketing partners and a growing social media presence.

The story began in late 2012 with a "Power of an Assist," a commercial that showed how the the twin brothers — both played by NBA All-Star guard Chris Paul — followed different yet similar paths: Chris becoming a top basketball player now with the Los Angeles Clippers who leads the NBA in assists, Cliff becoming a State Farm agent who knows how to assist customers.

A subsequent spot, "Game On," showed the two meeting over lunch in a dinner, comparing life stories and then realizing that people have taken sides as to which brother is the master of assist.

In a new TV spot, "Worn to Assist," Chris and Cliff, referred to as "twin assisters," are seen in a basement workshop seeking to "unite their fans by creating something everyone can agree on."

After rejecting such items as an argyle basketball (based on Cliff's love of argyle-style sweaters), CP3-legged basketball shorts and a State Farm clipper ship, they "finally landed on the perfect answer." Each on their own laptops, they simultaneously come up with the Jordan CP3 Cliff's Favorite Argyle basketball shoe. (See the full spot here.)

The commercial breaks tonight (Nov. 21) during NBA games on TNT before going into regular rotation in 30- and 15-second variations. Lead agency is Translation LLC.

In a situation of life imitating art, people can go to the Jordan Web site, design a shoe from among five available argyle styles and then purchase their personalized Jordan CP3 Cliff's Favorite Argyle.

The tie-in is organic, as Paul lists among his roster of endorsement deals both State Farm and Nike's Jordan Brand.

The new spot also leads people to other platforms, including separate Chris Paul and Cliff Paul Twitter destinations (Chris has 2.6 million followers, Cliff 28,000) and a Cliff Paul Instagram site.

In addition, the cottage industry campaign is encompassing a related Xbox 360 and Xbox One branded experience centering around "The Legend of Chris and Cliff Paul." Here, users can view videos of recent and upcoming “Assist” spots, interact with a digital version of the idea room, download user pics and wallpapers and other options.

The campaign has also included a stand-alone spot in which Cliff Paul comes to the aid of the NBA on TNT broadcast crew following a car accident, a spot that broke on the NBA's YouTube platform during the 2013 NBA All-Star Game in which Cliff interviews Chris (see it here) and a promotion in Staples Center during a Clippers game in which fans were given official Cliff Paul glasses.

"When we were working with our agency, Translation, on this campaign, what we said was, 'How do we best convey the attributes of our brands, which is service and assisting people?'" Tim Van Hoof, assistant vice president of marketing communications for State Farm, told NYSportsJournalism earlier this year. "And because we also wanted to support our partnership with the NBA. we asked, 'How can we present this in an NBA environment?'

"The term 'assist' almost immediately came up, because it was such a key word in the NBA and for State Farm," said Van Hoof. "So they came back to us with the idea of looking at the NBA's assist leaders, which brought us to Chris Paul. And that led to the 'Born to Assist' theme, separated at birth and on and on."

State Farm-Chris Paul Marketing Vision Hits Staples Center

Q&A: State Farm's Got Game With Chris Paul, Aaron Rodgers

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