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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov212013

State Farm Builds Chris-Cliff Paul Campaign With Nike Jordan, Xbox, Social Media

By Barry Janoff

November 21, 2013: State Farm's on-going saga of Chris and Cliff Paul, who on May 6, 1985, were "separated at birth" as newborns in a hospital, has a new chapter, marketing partners and a growing social media presence.

The story began in late 2012 with a "Power of an Assist," a commercial that showed how the the twin brothers — both played by NBA All-Star guard Chris Paul — followed different yet similar paths: Chris becoming a top basketball player now with the Los Angeles Clippers who leads the NBA in assists, Cliff becoming a State Farm agent who knows how to assist customers.

A subsequent spot, "Game On," showed the two meeting over lunch in a dinner, comparing life stories and then realizing that people have taken sides as to which brother is the master of assist.

In a new TV spot, "Worn to Assist," Chris and Cliff, referred to as "twin assisters," are seen in a basement workshop seeking to "unite their fans by creating something everyone can agree on."

After rejecting such items as an argyle basketball (based on Cliff's love of argyle-style sweaters), CP3-legged basketball shorts and a State Farm clipper ship, they "finally landed on the perfect answer." Each on their own laptops, they simultaneously come up with the Jordan CP3 Cliff's Favorite Argyle basketball shoe. (See the full spot here.)

The commercial breaks tonight (Nov. 21) during NBA games on TNT before going into regular rotation in 30- and 15-second variations. Lead agency is Translation LLC.

In a situation of life imitating art, people can go to the Jordan Web site, design a shoe from among five available argyle styles and then purchase their personalized Jordan CP3 Cliff's Favorite Argyle.

The tie-in is organic, as Paul lists among his roster of endorsement deals both State Farm and Nike's Jordan Brand.

The new spot also leads people to other platforms, including separate Chris Paul and Cliff Paul Twitter destinations (Chris has 2.6 million followers, Cliff 28,000) and a Cliff Paul Instagram site.

In addition, the cottage industry campaign is encompassing a related Xbox 360 and Xbox One branded experience centering around "The Legend of Chris and Cliff Paul." Here, users can view videos of recent and upcoming “Assist” spots, interact with a digital version of the idea room, download user pics and wallpapers and other options.

The campaign has also included a stand-alone spot in which Cliff Paul comes to the aid of the NBA on TNT broadcast crew following a car accident, a spot that broke on the NBA's YouTube platform during the 2013 NBA All-Star Game in which Cliff interviews Chris (see it here) and a promotion in Staples Center during a Clippers game in which fans were given official Cliff Paul glasses.

"When we were working with our agency, Translation, on this campaign, what we said was, 'How do we best convey the attributes of our brands, which is service and assisting people?'" Tim Van Hoof, assistant vice president of marketing communications for State Farm, told NYSportsJournalism earlier this year. "And because we also wanted to support our partnership with the NBA. we asked, 'How can we present this in an NBA environment?'

"The term 'assist' almost immediately came up, because it was such a key word in the NBA and for State Farm," said Van Hoof. "So they came back to us with the idea of looking at the NBA's assist leaders, which brought us to Chris Paul. And that led to the 'Born to Assist' theme, separated at birth and on and on."

State Farm-Chris Paul Marketing Vision Hits Staples Center

Q&A: State Farm's Got Game With Chris Paul, Aaron Rodgers

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