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• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

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2018 NFL Pro Bowl Voting (To Date)
1. Carson Wentz QB Philadelphia Eagles 273,367
2. Tom Brady QB New England Patriots 239,989
3. Le’Veon Bell RB Pittsburgh Steelers 227,771
4. Todd Gurley RB Los Angeles Rams 215,687
5. Antonio Brown WR Pittsburgh Steelers 215,584
6. Drew Brees QB New Orleans Saints 207,751
7. Kareem Hunt RB Kansas City Chiefs 204,611
8. Jared Goff QB Los Angeles Rams 200,346
9. Russell Wilson QB Seattle Seahawks 183,630
10. Alex Smith QB Kansas City Chiefs 178,392
11. Rob Gronkowski TE New England Patriots 168,663
12. Zach Ertz TE Philadelphia Eagles 156,183
13. Julio Jones WR Atlanta Falcons 124,556
14. Joey Bosa DE Los Angeles Chargers 117,480
15. Kyle Juszczyk FB San Francisco 49ers 116,816
16. Aaron Donald DT Los Angeles Rams 102,194
17. Luke Kuechly LB Carolina Panthers 101,131
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19. Everson Griffen DE Minnesota Vikings 91,621
20. Geno Atkins DT Cincinnati Bengals 88,126
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov212013

State Farm Builds Chris-Cliff Paul Campaign With Nike Jordan, Xbox, Social Media

By Barry Janoff

November 21, 2013: State Farm's on-going saga of Chris and Cliff Paul, who on May 6, 1985, were "separated at birth" as newborns in a hospital, has a new chapter, marketing partners and a growing social media presence.

The story began in late 2012 with a "Power of an Assist," a commercial that showed how the the twin brothers — both played by NBA All-Star guard Chris Paul — followed different yet similar paths: Chris becoming a top basketball player now with the Los Angeles Clippers who leads the NBA in assists, Cliff becoming a State Farm agent who knows how to assist customers.

A subsequent spot, "Game On," showed the two meeting over lunch in a dinner, comparing life stories and then realizing that people have taken sides as to which brother is the master of assist.

In a new TV spot, "Worn to Assist," Chris and Cliff, referred to as "twin assisters," are seen in a basement workshop seeking to "unite their fans by creating something everyone can agree on."

After rejecting such items as an argyle basketball (based on Cliff's love of argyle-style sweaters), CP3-legged basketball shorts and a State Farm clipper ship, they "finally landed on the perfect answer." Each on their own laptops, they simultaneously come up with the Jordan CP3 Cliff's Favorite Argyle basketball shoe. (See the full spot here.)

The commercial breaks tonight (Nov. 21) during NBA games on TNT before going into regular rotation in 30- and 15-second variations. Lead agency is Translation LLC.

In a situation of life imitating art, people can go to the Jordan Web site, design a shoe from among five available argyle styles and then purchase their personalized Jordan CP3 Cliff's Favorite Argyle.

The tie-in is organic, as Paul lists among his roster of endorsement deals both State Farm and Nike's Jordan Brand.

The new spot also leads people to other platforms, including separate Chris Paul and Cliff Paul Twitter destinations (Chris has 2.6 million followers, Cliff 28,000) and a Cliff Paul Instagram site.

In addition, the cottage industry campaign is encompassing a related Xbox 360 and Xbox One branded experience centering around "The Legend of Chris and Cliff Paul." Here, users can view videos of recent and upcoming “Assist” spots, interact with a digital version of the idea room, download user pics and wallpapers and other options.

The campaign has also included a stand-alone spot in which Cliff Paul comes to the aid of the NBA on TNT broadcast crew following a car accident, a spot that broke on the NBA's YouTube platform during the 2013 NBA All-Star Game in which Cliff interviews Chris (see it here) and a promotion in Staples Center during a Clippers game in which fans were given official Cliff Paul glasses.

"When we were working with our agency, Translation, on this campaign, what we said was, 'How do we best convey the attributes of our brands, which is service and assisting people?'" Tim Van Hoof, assistant vice president of marketing communications for State Farm, told NYSportsJournalism earlier this year. "And because we also wanted to support our partnership with the NBA. we asked, 'How can we present this in an NBA environment?'

"The term 'assist' almost immediately came up, because it was such a key word in the NBA and for State Farm," said Van Hoof. "So they came back to us with the idea of looking at the NBA's assist leaders, which brought us to Chris Paul. And that led to the 'Born to Assist' theme, separated at birth and on and on."

State Farm-Chris Paul Marketing Vision Hits Staples Center

Q&A: State Farm's Got Game With Chris Paul, Aaron Rodgers

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