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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Aug292018

State Farm Expands NBA Presence With Atlanta Hawks Arena Naming Rights Deal

By Barry Janoff

August 29, 2018: State Farm, one of the NBA’s most active partners, has extended its reach in the league with a naming rights deal for the arena that is home to the Atlanta Hawks.

State Farm Arena had been known as Philips Arena since the venue opened in 1999.

Although specific terms of the deal were not disclosed, they were put at 20 years for $175 million by industry analysts.

State Farm Arena will officially open its doors in October following the completion of a $192.5 million-dollar renovation timed to celebrate the team’s 50th year in Atlanta.

The venue is also home to the WNBA's Atlanta Dream.

In addition to signage outside and within the venue, State Farm will support with multi-media marketing and fan activation.

State Farm and the Hawks will also “co-create impactful community initiatives and bolster existing community and social responsibility programs.”

Coca-Cola holds pouring rights in State Farm Arena through its Sprite brand, which is a founding partner of the building.

The address is 1 Philips Drive, which might also get a name change.

Upcoming events include WWE Smackdown, Def Jam 25th Anniversary, Twenty One Pilots, Pink, Drake and Fleetwood Mac.

In 2013, State Farm signed a 30-year deal with the University of Illinois, valued at $60 million, for naming rights to sports venue, State Farm Center.

The Bloomington, Ill.-headquartered insurance firm also has naming rights to the multipurpose State Farm Arena in Hidalgo, Texas.

The State Farm deal is the second naming rights pact signed this summer by NBA venues.

In July, the Milwaukee Bucks signed a naming rights deal with Fiserv for their new arena, Fiserv Forum, which officially opened this month, in a 25-year pact valued at $100 million.

According to the Hawks, the transformed arena will feature the “third-largest center-hung scoreboard in the NBA and most immersive video experience, new sightlines with 360-degree concourses and new seating.”

It will also feature Topgolf Swing Suites, the company’s “first permanent amenity in a major sports arena”; Killer Mike’s SWAG Shop (a four-chair barbershop overlooking the court) and the venue’s signature Hawks Bar, the NBA’s first courtside bar.

State Farm Arena will also be the first NBA venue to offer fan-friendly food pricing with 12 popular food and beverage items priced at $5 or less, according to team executives.

The Hawks are valued at $1.15 billion, according to Forbes.

“This decision symbolizes our pledge to making a difference in communities, building our brand locally and nationally, and ultimately growing State Farm."

Fans will get their first opportunity to enter the new State Farm Arena on Oct. 20 at a “Welcome to the Neighborhood” Open House Party, a free, public event.

State Farm is the NBA’s most active partner, with 68% of properties with a sponsor in the insurance category report a partnership with the insurance firm, according to the 2018 ESP NBA Sponsorship Spend Report.

State Farm, which has been an NBA partner since 2010, has featured numerous NBA stars in its marketing campaign, most recently Chris Paul and James Harden.

State Farm also sponsors the NBA’s 2k eSports league.

“This decision symbolizes our pledge to making a difference in communities, building our brand locally and nationally, and ultimately growing State Farm,” Michael Tipsord, State Farm chairman and CEO, said in a statement.

“The Atlanta Hawks Basketball Club is well known for giving back in this community. Along with our Neighborhood of Good initiative, we’ll have new opportunities to invest in the local community.”

State Farm said that one of its three regional hubs based in Dunwoody, Ga., and that it is “an active member of the local community employing approximately 7,000 individuals with over 6,000 located in metro Atlanta.

“Over the past four years, State Farm staff has volunteered over 2 million hours in their respective communities,” according to the insurance firm.

According to Hawks principal owner Tony Ressler, “Our ownership group considers the Atlanta Hawks Basketball Club a community asset, and we are excited to have found a partner that shares our vision and has committed to working with us to expand on the community engagement and philanthropic initiatives we do that benefit the many communities that make up this great metropolitan area.

“Generations will be positively impacted by the work we do throughout Georgia, and we could not be prouder to have the State Farm name on our new arena.”

PHOTOS COURTESY STATE FARM, ATLANTA HAWKS

Milwaukee Bucks New $500M Arena Has $100M Fiserv Forum Name

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