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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Aug292018

State Farm Expands NBA Presence With Atlanta Hawks Arena Naming Rights Deal

By Barry Janoff

August 29, 2018: State Farm, one of the NBA’s most active partners, has extended its reach in the league with a naming rights deal for the arena that is home to the Atlanta Hawks.

State Farm Arena had been known as Philips Arena since the venue opened in 1999.

Although specific terms of the deal were not disclosed, they were put at 20 years for $175 million by industry analysts.

State Farm Arena will officially open its doors in October following the completion of a $192.5 million-dollar renovation timed to celebrate the team’s 50th year in Atlanta.

The venue is also home to the WNBA's Atlanta Dream.

In addition to signage outside and within the venue, State Farm will support with multi-media marketing and fan activation.

State Farm and the Hawks will also “co-create impactful community initiatives and bolster existing community and social responsibility programs.”

Coca-Cola holds pouring rights in State Farm Arena through its Sprite brand, which is a founding partner of the building.

The address is 1 Philips Drive, which might also get a name change.

Upcoming events include WWE Smackdown, Def Jam 25th Anniversary, Twenty One Pilots, Pink, Drake and Fleetwood Mac.

In 2013, State Farm signed a 30-year deal with the University of Illinois, valued at $60 million, for naming rights to sports venue, State Farm Center.

The Bloomington, Ill.-headquartered insurance firm also has naming rights to the multipurpose State Farm Arena in Hidalgo, Texas.

The State Farm deal is the second naming rights pact signed this summer by NBA venues.

In July, the Milwaukee Bucks signed a naming rights deal with Fiserv for their new arena, Fiserv Forum, which officially opened this month, in a 25-year pact valued at $100 million.

According to the Hawks, the transformed arena will feature the “third-largest center-hung scoreboard in the NBA and most immersive video experience, new sightlines with 360-degree concourses and new seating.”

It will also feature Topgolf Swing Suites, the company’s “first permanent amenity in a major sports arena”; Killer Mike’s SWAG Shop (a four-chair barbershop overlooking the court) and the venue’s signature Hawks Bar, the NBA’s first courtside bar.

State Farm Arena will also be the first NBA venue to offer fan-friendly food pricing with 12 popular food and beverage items priced at $5 or less, according to team executives.

The Hawks are valued at $1.15 billion, according to Forbes.

“This decision symbolizes our pledge to making a difference in communities, building our brand locally and nationally, and ultimately growing State Farm."

Fans will get their first opportunity to enter the new State Farm Arena on Oct. 20 at a “Welcome to the Neighborhood” Open House Party, a free, public event.

State Farm is the NBA’s most active partner, with 68% of properties with a sponsor in the insurance category report a partnership with the insurance firm, according to the 2018 ESP NBA Sponsorship Spend Report.

State Farm, which has been an NBA partner since 2010, has featured numerous NBA stars in its marketing campaign, most recently Chris Paul and James Harden.

State Farm also sponsors the NBA’s 2k eSports league.

“This decision symbolizes our pledge to making a difference in communities, building our brand locally and nationally, and ultimately growing State Farm,” Michael Tipsord, State Farm chairman and CEO, said in a statement.

“The Atlanta Hawks Basketball Club is well known for giving back in this community. Along with our Neighborhood of Good initiative, we’ll have new opportunities to invest in the local community.”

State Farm said that one of its three regional hubs based in Dunwoody, Ga., and that it is “an active member of the local community employing approximately 7,000 individuals with over 6,000 located in metro Atlanta.

“Over the past four years, State Farm staff has volunteered over 2 million hours in their respective communities,” according to the insurance firm.

According to Hawks principal owner Tony Ressler, “Our ownership group considers the Atlanta Hawks Basketball Club a community asset, and we are excited to have found a partner that shares our vision and has committed to working with us to expand on the community engagement and philanthropic initiatives we do that benefit the many communities that make up this great metropolitan area.

“Generations will be positively impacted by the work we do throughout Georgia, and we could not be prouder to have the State Farm name on our new arena.”

PHOTOS COURTESY STATE FARM, ATLANTA HAWKS

Milwaukee Bucks New $500M Arena Has $100M Fiserv Forum Name

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