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NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in State Farm (1)

Monday
Feb092015

State Farm Ready To Assist New Yorkers, Fans During NBA All-Star Game Week

By Barry Janoff

February 9, 2015: State Farm plans to take its "assist" marketing campaign and NBA partnership to the max this week to help support the league's All-Star Game and surrounding events in New York.

The effort is anchored by the insurance firm's title sponsorship of the State Farm All-Star Saturday Night, including the Degree Shooting Stars, Taco Bell Skills Challenge, Foot Locker Three-Point Contest and Sprite Slam Dunk, in Barclays Center, home of the Brooklyn Nets.

State Farm has other layers in its marketing campaign, with one TV spot featuring a brand-media crossover in which Cliff Paul, the "twin brother" of All-Star point guard and lead "Born to Assist" platform spokesman Chris Paul, interacts with Reggie Miller, NBA analyst for TNT. (See the spot here.)

There also will be outdoor placement (billboards, posters, bus wraps), merchandise, a “State Farm Assist Center" in the fan experience NBA House Presented by BBVA Compass (Moynihan Station in Manhattan) and social media activation handled by State Farm brand ambassadors.

In addition to Paul, State Farm NBA-related spokespersons include All-Stars Damian Lillard (and "twin brother" Darius) and Stephen Curry (and faux-bro Sebastian), WNBA star Sue Bird (and "twin sister" Summer) and NBA legend John Stockton (and his brother Don).

State Farm spokespersons managing the @SFNBA Twitter account from the NBA House will answer NBA-related and All-Star-New York questions. Concurrently, more than 100 State Farm brand ambassadors will be stationed throughout the city offering assistance with Chris Paul Jordan Brand limited-edition signature CP3.VIII shoes, "Worn to Assist" promotional merchandise and other items "to help battle the cold New York weather."

"This is not a one-channel environment, especially when you are dealing with fans and a variety of demographics," Patty Morris, marketing director, brand content for State Farm, said in a recent interview with NYSportsJournalism. "Part of our core strategy is that we have a 360-degree approach. So if a campaign begins in a TV commercial, we always looks for ways to extend the storyline into social media, digital, broadcast integrations, personal interaction."

According to Morris, "We have found that we have meaningful engagement when you interact with people through multiple channels. That is a big reason why our sports campaigns, in particular, have been successful. Because it is that 360 approach from a creative and media perspective."

Also key to its presence, State Farm is partnering with NBA Cares and the New York City Dept. of Education to provide a citywide assist to city students via an All-Star Day of Service on Feb. 13.
 
They also will donate $500,000 to the Dept. of Education to refurbish ten hoops courts across the city's five boroughs, as well as provide tickets to a group of students and their teachers and parents or guardians to to All-Star Saturday Night.

February 15, the evening of the All-Star Game in Madison Square Garden, also marks the 40th anniversary show for Saturday Night Live. State Farm has had an association via Lorne Michaels and Broadway Video Entertainment. SNL characters Hans and Franz (Dana Carvey and Kevin Nealon, respectively) and superfans of "Da Bears" appear in spots alongside NFL quarterback Aaron Rogers, and a sweeps (now ended) that offered tickets to the show.

This weekend, Jennifer Lopez will star in the first in a series of Neighborhood Sessions, with partnership from State Farm, which was taped in her neighborhood in The Bronx. (See the promo spot here.)

The special is slated to premiere during TNT’s exclusive coverage of NBA All-Star Weekend, directly following the network's broadcast of State Farm NBA All-Star Saturday. It will then be available to subscribers via TNT's VOD, digital and mobile platforms on Feb. 15.

"The people in our neighborhoods and hometowns have a profound impact on who we become and often make a fundamental difference in our lives," Rand Harbert, State Farm CMO, said n a statement. "Our goal is to tell their stories, through the lens of amazing musical artists, in a way that inspires all of us . . . like a good neighbor should. We’re thrilled to be launching the series in partnership with Turner, giving national exposure to these neighborhoods and the people who make them great."

Q&A: State Farm Patty Morris On Marketing With NBA, NFL, SNL

Stockton, Bird, Lillard, Curry Add More Star Power To Assisting

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