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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Feb092015

State Farm Ready To Assist New Yorkers, Fans During NBA All-Star Game Week

By Barry Janoff

February 9, 2015: State Farm plans to take its "assist" marketing campaign and NBA partnership to the max this week to help support the league's All-Star Game and surrounding events in New York.

The effort is anchored by the insurance firm's title sponsorship of the State Farm All-Star Saturday Night, including the Degree Shooting Stars, Taco Bell Skills Challenge, Foot Locker Three-Point Contest and Sprite Slam Dunk, in Barclays Center, home of the Brooklyn Nets.

State Farm has other layers in its marketing campaign, with one TV spot featuring a brand-media crossover in which Cliff Paul, the "twin brother" of All-Star point guard and lead "Born to Assist" platform spokesman Chris Paul, interacts with Reggie Miller, NBA analyst for TNT. (See the spot here.)

There also will be outdoor placement (billboards, posters, bus wraps), merchandise, a “State Farm Assist Center" in the fan experience NBA House Presented by BBVA Compass (Moynihan Station in Manhattan) and social media activation handled by State Farm brand ambassadors.

In addition to Paul, State Farm NBA-related spokespersons include All-Stars Damian Lillard (and "twin brother" Darius) and Stephen Curry (and faux-bro Sebastian), WNBA star Sue Bird (and "twin sister" Summer) and NBA legend John Stockton (and his brother Don).

State Farm spokespersons managing the @SFNBA Twitter account from the NBA House will answer NBA-related and All-Star-New York questions. Concurrently, more than 100 State Farm brand ambassadors will be stationed throughout the city offering assistance with Chris Paul Jordan Brand limited-edition signature CP3.VIII shoes, "Worn to Assist" promotional merchandise and other items "to help battle the cold New York weather."

"This is not a one-channel environment, especially when you are dealing with fans and a variety of demographics," Patty Morris, marketing director, brand content for State Farm, said in a recent interview with NYSportsJournalism. "Part of our core strategy is that we have a 360-degree approach. So if a campaign begins in a TV commercial, we always looks for ways to extend the storyline into social media, digital, broadcast integrations, personal interaction."

According to Morris, "We have found that we have meaningful engagement when you interact with people through multiple channels. That is a big reason why our sports campaigns, in particular, have been successful. Because it is that 360 approach from a creative and media perspective."

Also key to its presence, State Farm is partnering with NBA Cares and the New York City Dept. of Education to provide a citywide assist to city students via an All-Star Day of Service on Feb. 13.
 
They also will donate $500,000 to the Dept. of Education to refurbish ten hoops courts across the city's five boroughs, as well as provide tickets to a group of students and their teachers and parents or guardians to to All-Star Saturday Night.

February 15, the evening of the All-Star Game in Madison Square Garden, also marks the 40th anniversary show for Saturday Night Live. State Farm has had an association via Lorne Michaels and Broadway Video Entertainment. SNL characters Hans and Franz (Dana Carvey and Kevin Nealon, respectively) and superfans of "Da Bears" appear in spots alongside NFL quarterback Aaron Rogers, and a sweeps (now ended) that offered tickets to the show.

This weekend, Jennifer Lopez will star in the first in a series of Neighborhood Sessions, with partnership from State Farm, which was taped in her neighborhood in The Bronx. (See the promo spot here.)

The special is slated to premiere during TNT’s exclusive coverage of NBA All-Star Weekend, directly following the network's broadcast of State Farm NBA All-Star Saturday. It will then be available to subscribers via TNT's VOD, digital and mobile platforms on Feb. 15.

"The people in our neighborhoods and hometowns have a profound impact on who we become and often make a fundamental difference in our lives," Rand Harbert, State Farm CMO, said n a statement. "Our goal is to tell their stories, through the lens of amazing musical artists, in a way that inspires all of us . . . like a good neighbor should. We’re thrilled to be launching the series in partnership with Turner, giving national exposure to these neighborhoods and the people who make them great."

Q&A: State Farm Patty Morris On Marketing With NBA, NFL, SNL

Stockton, Bird, Lillard, Curry Add More Star Power To Assisting

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