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• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Dec272015

State Farm Wants You To Meet The Hoopers: CP3, KG, Jordan, Lillard, K-Love

By Barry Janoff

December 26, 2015: State Farm has complied an ensemble of NBA stars and envisioned them as a modern American — sometimes dysfunctional, usually comedic — family, The Hoopers.

The Hoopers features Chris Paul (Dad), his teammate on the Los Angeles Clippers DeAndre Jordan (Mom), Kevin Love (son) of the Cleveland Cavaliers, Kevin Garnett (Grampa) from the Minnesota Timberwolves and Damian Lillard (baby) of the Portland Trail Blazers.

They all will appear in multi-platform campaign throughout the season, anchored by five spots, which "demonstrates the value of receiving help from a State Farm agent during every stage of life."

The new integrated campaign includes five broadcast spots, print, digital, social, broadcast integrations and partnerships and in-arena activations.

For those so inclined, exclusive merchandise such as The Hoopers T-shirts, fanny packs and mini-basketballs are for sale on a dedicated Web site.

Lead agency is Translation.

The Hoopers is a follow-up to State Farm's "Born to Assist" multi-platform umbrella campaign, which ran for three seasons, and featured Chris Paul and his "long-lost twin, State Farm agent Cliff Paul; as well as Lillard, Stephen Curry, John Stockton and Sue Bird, along with their respective faux twins.

“At State Farm, creating meaningful relationships with customers and providing them with real help when they need it isn’t just a job, it’s in our DNA,” Patty Morris, marketing director, brand content for State Farm, said in a statement. “The ‘Hoopers’ gives us a chance to demonstrate that in an entertaining way through the context of basketball. Even an all-star family can use an assist every now and then.”

State Farm this week has unveiled a second campaign featuring Paul and quarterback Aaron Rodgers of the NFL's Green Bay Packers doing trick shots with Dude Perfect.

In an extended launch spot, Paul makes baskets in a hoop that rotates 360 degrees and Rodgers hits various targets (moving and otherwise) with a football. In addition to selling insurance, this multi-platform effort will benefit The Chris Paul Family Foundation and Rodgers' The MACC Fund.

The inaugural spot, “Meet The Hoopers,” sets the humorous tone by taking on sitcom and movie families while showing the ways the fictional Hoopers family receives assistance from their neighbor, a State Farm agent.

Typical banter includes Jordan, known for his notoriously bad foul shots, offering, "My cooking is as good as my free throws."

In "Robbed," Mom has a fear of home invasion. Jordan cries out, "We've been robbed. They took my rings." Paul, in real life Jordan's teammate on the Los Angeles Clippers — which have not won an NBA championship ring, — says, "You don't have any rings." Grampa Garnett, who won a championship ring with the Boston Celtics, kisses the ring on his finger and comments, "Sure don't."

In the third spot, Dad Chris Paul comes into son Kevin Love's room and offers to put him on the family's drivers insurance plan, but only if Love, who has been acting "Cavalier," learns about the  “Hawks and Hornets."
 
“The Hoopers” is the first marketing campaign since State Farm renewed its alliance with the NBA.

The insurance firm said this campaign would also be the first to be integrated with a new digital platform, the State Farm Assist Tracker, which is located on the NBA's Web site and is "dedicated to monitoring the total number of assists generated during the season."

Throughout the regular season, the Boys & Girls Club of America will receive $5 per assist.

During the NBA All-Star Game 2016 this February in Toronto, the organization will receive $1,800 per assist (in honor of the 18,000 agents State Farm has across the country).

State Farm and NBA said they would provide matching funds for all donations.

NBA, Partners, Unwrap Holiday Marketing, Merchandise, Media

State Farm Born To Assist With Paul, Curry, Lillard, Bird, Stockton

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