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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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NCAA: More Health $$$
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Dec272015

State Farm Wants You To Meet The Hoopers: CP3, KG, Jordan, Lillard, K-Love

By Barry Janoff

December 26, 2015: State Farm has complied an ensemble of NBA stars and envisioned them as a modern American — sometimes dysfunctional, usually comedic — family, The Hoopers.

The Hoopers features Chris Paul (Dad), his teammate on the Los Angeles Clippers DeAndre Jordan (Mom), Kevin Love (son) of the Cleveland Cavaliers, Kevin Garnett (Grampa) from the Minnesota Timberwolves and Damian Lillard (baby) of the Portland Trail Blazers.

They all will appear in multi-platform campaign throughout the season, anchored by five spots, which "demonstrates the value of receiving help from a State Farm agent during every stage of life."

The new integrated campaign includes five broadcast spots, print, digital, social, broadcast integrations and partnerships and in-arena activations.

For those so inclined, exclusive merchandise such as The Hoopers T-shirts, fanny packs and mini-basketballs are for sale on a dedicated Web site.

Lead agency is Translation.

The Hoopers is a follow-up to State Farm's "Born to Assist" multi-platform umbrella campaign, which ran for three seasons, and featured Chris Paul and his "long-lost twin, State Farm agent Cliff Paul; as well as Lillard, Stephen Curry, John Stockton and Sue Bird, along with their respective faux twins.

“At State Farm, creating meaningful relationships with customers and providing them with real help when they need it isn’t just a job, it’s in our DNA,” Patty Morris, marketing director, brand content for State Farm, said in a statement. “The ‘Hoopers’ gives us a chance to demonstrate that in an entertaining way through the context of basketball. Even an all-star family can use an assist every now and then.”

State Farm this week has unveiled a second campaign featuring Paul and quarterback Aaron Rodgers of the NFL's Green Bay Packers doing trick shots with Dude Perfect.

In an extended launch spot, Paul makes baskets in a hoop that rotates 360 degrees and Rodgers hits various targets (moving and otherwise) with a football. In addition to selling insurance, this multi-platform effort will benefit The Chris Paul Family Foundation and Rodgers' The MACC Fund.

The inaugural spot, “Meet The Hoopers,” sets the humorous tone by taking on sitcom and movie families while showing the ways the fictional Hoopers family receives assistance from their neighbor, a State Farm agent.

Typical banter includes Jordan, known for his notoriously bad foul shots, offering, "My cooking is as good as my free throws."

In "Robbed," Mom has a fear of home invasion. Jordan cries out, "We've been robbed. They took my rings." Paul, in real life Jordan's teammate on the Los Angeles Clippers — which have not won an NBA championship ring, — says, "You don't have any rings." Grampa Garnett, who won a championship ring with the Boston Celtics, kisses the ring on his finger and comments, "Sure don't."

In the third spot, Dad Chris Paul comes into son Kevin Love's room and offers to put him on the family's drivers insurance plan, but only if Love, who has been acting "Cavalier," learns about the  “Hawks and Hornets."
 
“The Hoopers” is the first marketing campaign since State Farm renewed its alliance with the NBA.

The insurance firm said this campaign would also be the first to be integrated with a new digital platform, the State Farm Assist Tracker, which is located on the NBA's Web site and is "dedicated to monitoring the total number of assists generated during the season."

Throughout the regular season, the Boys & Girls Club of America will receive $5 per assist.

During the NBA All-Star Game 2016 this February in Toronto, the organization will receive $1,800 per assist (in honor of the 18,000 agents State Farm has across the country).

State Farm and NBA said they would provide matching funds for all donations.

NBA, Partners, Unwrap Holiday Marketing, Merchandise, Media

State Farm Born To Assist With Paul, Curry, Lillard, Bird, Stockton

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