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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Dec232013

State Farm's Chris Paul-Cliff Paul Assist Storyline Gets Blast From The Past

By Barry Janoff

December 23, 2013: The story of Chris Paul and Cliff Paul is so yesterday, according to State Farm.

New creative from State Farm featuring the "twins" who were born to assist but separated at birth, traces their roots back to the 1920s. There, Christopher Paul Sr St Sr and Clifford Paul Sr Sr Sr give birth to the assist: Christopher on the basketball court, Clifford as a shop owner who inspires the up-and-coming business next door — State Farm Insurance — to assist customers “like a good neighbor.”

A lead spot, "Heritage of the Assist," breaks on Christmas Day during the NBA's block of games on ESPN and ABC. It arrives with two ancillary 15-second spots, “Legacy of the Assist” and “Roadside Assist.,” which also expand the story.

"Heritage" also stars two new characters: Lil’ Chris and Lil’ Cliff, both played by Chris Paul Jr.

All three spots are part of a larger multi-platform push for 2014. Lead agency is Translation, NY.

The "Heritage" launch will see digital banners featuring Chris and Cliff Paul's ancestors and supporting the message, “Nothing endures like the legacy of an assist."

Social media includes Twitter, Facebook, Instagram and YouTube. A Cliff Paul bobble head giveaway by State Farm is scheduled for Feb. 18, when the San Antonio Spurs visit Staples Center to play Chris Paul and the Los Angeles Clippers. In addition, there will be Chris and Cliff Fatheads; and giveaway “Clifford Kits” with a handle bar mustache and monocle to align with the new Heritage plot.

State Farm has been an NBA partner since 2010. The insurance company broke the Chris-Cliff Paul campaign in late 2012 and shows no signs of slowing down.

"We will continue to be diligent about driving the conversation and having some fun, but always coming back to moving the metrics in the right direction and understanding what the brand stands for with people," Tim Van Hoof, assistant vice president of marketing communications for State Farm, told NYSportsJournalism during an interview earlier this year. "And with social media, it's all about having conversations and pushing the brand forward and creating more awareness and brand recognition."

"Heritage of the Assist" finds Chris and Cliff Paul playing Scrabble — the board is completely filled with the word "assist" — with Lil Chris and Lil Cliff. The kids interrupt the game with a question about life. Not the birds and the bees, but about assists.

"Twins Chris and Cliff could not help talking about the assist," explains a voiceover. "And yet, a new question — 'Daddy, where do assists come from?' — rendered them speechless."

Chris and Cliff then flip though a family photo album for answers. As the voiceover relates, "They discovered something extraordinary."

The action then cuts from looking at old photos to 1922, where local shopkeeper Clifford Paul Sr Sr Sr "inspired employees with State Farm, a thriving new insurance agency, to be there for customers like a good neighbor" when he tosses them umbrellas just before a downpour.

Meanwhile, Christopher Paul Sr Sr Sr "revolutionized the game of basketball by suggesting that players [covered by the defense] pass the ball to other players who could score," relates the narrator.

"Delighted that their ancestors' invented the assist, the twins could rest assured that the gift of giving was in their genes." It ends with the line, "Nothing endures like the legacy of an assist." (See the full spot here.)

In "Roadside Assist," we find that in the 1920s, Clifford Paul Sr Sr Sr was "ever the good neighbor and pioneered the roadside assist." We see him running to the aid of a woman whose car, resembling a Model-T Ford, has broken down. Clifford Sr Sr Sr even "was equipped with the latest technology" to get help, which turns out to be a carrier pigeon. The tag line here: "State Far is proof that nothing endures like the legacy of a good assist.

"Legacy" shows us that "from the moment that Clifford Paul created the assists, his legacy lived on, both in his smile and in his style," which sees cars and clothing morph from the 1920s to the 2013. "From one generation to the next, State Farm agents never cease to assist you."

"Ultimately, as much fun and as entertaining as it is to work with Aaron Rodgers [in the Discount Double Check campaign] and Chris Paul, its about the brand," said Van Hoof. "If people don't get closer to the brand, engage with the brand, buy from the brand or stay longer with the brand, then it's all been a lot of fun, but we've probably been wasting our money."

State Farm Ups Chris Paul Push

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