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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Dec252014

Stockton, Bird, Lillard (and Twins) Join Paul, Curry In State Farm Starting Five Campaign

By Barry Janoff

December 25, 2014: State Farm appropriately chose Dec. 25 to unwrap the next chapter in its “Born to Assist” campaign, which came complete with a few new gifts from the NBA and WNBA.

Building on the assist theme, State Farm has now added to the established faux-twin spokespersons of Los Angeles Clippers All-Star Chris Paul and "brother" Cliff and the Golden State Warriors Stephen Curry and "brother" Sebastian the duos of Damian and "twin" Darius Lillard, Sue and "sister" Summer Bird and all-time NBA assist leader John Stockton, who brought along his "brother" Don.

The State Farm proclaimed "Starting Five" are all part of the recently unveiled National Bureau of Assists, not to be confused with the real NBA, which sends its members out to assist customers in situations ranging from simple to complex.

The latest led of the effort, from lead agency Translation, NY, broke during the NBA's slate of five nationally televised games, with one on ESPN, two on ABC and two on TNT. They will go into regular rotation with new spots moving forward, with support that includes print, Internet and social media.

Three new spots extended the scenario in a teaser spot that broke earlier this month, "Starting Five," including "Best of the Assist," "Seen It All" and a "Press Conference" spot with both Chris and Cliff Paul answering media questions about the National Bureau of Assists, its members and its goals.

The spots also come with a new tagline: No One Assists Alone.

“NBA fans across the country have built this incredible connection with the State Farm ‘Born to Assist’ campaign and the character of Cliff Paul,” Patty Morris, marketing director-brand content for State Farm, said in a statement. “This year, we’re taking our story to the next level with a new focus on teamwork and the many ways State Farm agents help customers. After all, as each of our 18,000 State Farm agents can tell you, no one assists alone.”

The "Best of the Assist" spot introduces us to John/Don Stockton, aka The Legend, who as the chief assist officer for the National Bureau of Assists recruits Chris and Cliff Paul into the "elite" group that features Sue/Summer Bird (The Tenacinator), Damian/Darius Lillard (The Clutchman) and Stephen/Sebastian Curry (The Professor).

"Seen It All" drills down into the history of Don Stockton, who, like his Hall of Fame brother John, has seen it all when it comes to assisting in situations that involve Heat, Bucks, Rockets, Pistons . . .  "Whatever you toss his way," explains a voiceover, "he's beating it all."

In the Paul's "Press Conference," the brothers seek to  explain the differences between the NBA and the NBA (National Bureau of Assists).

Q: You say they are different but there are some incredible similarities. The NBA's all-time assist leader is John Stockton, and his twin brother, Don, is the Bureau's all-time assist leader. Just a coincidence?

Cliff: An amazing coincidence.
 
Chris: We can't believe it either.

Q: What's the difference between the usual days of Chris and Cliff?

Cliff: One day I have to assist at home and another day I have to assist on the road. And I have to be ready for anything: Grizzlies, Bucks, Thunder . . .  even Rockets.

Chris: Me too, except for the Bucks. That's only twice a year.

Q: Can you give us any real differences?

Chris and Cliff (in unison): We always protect the perimeter . . . and we defend against breaks and steals.

"Cliff Paul has become a celebrity in his own right," Morris said during a recent interview with NYSportsJournalism. "The fact that he is a State Farm agent whose goal is to assist people is a great demonstration of our brand.

"Sports is a key tenet to our overall media and messaging strategy.,: said Morris. "The number of fans and folks who are engaged in sports activities on a day-to-day basis warrant us to be in that space. So it will continue to be a key part of our media strategy and messaging strategy. And we will continue that 360-degree storytelling approach. We have had a lot of success, so you will continue to see us in that space."

Q&A: Patty Morris Talks About State Farm's All-Pro Marketing Roster

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