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NEWS REAL

• The NFL said today (Nov. 13) that it would move the Monday night game on Nov. 19  (ESPN) between the Kansas City Chiefs-Los Angeles Rams, originally scheduled for Estadio Azteca in Mexico City, to the Los Angeles Memorial Coliseum in Los Angeles.

According to the NFL, “The decision is based on the determination — in consultation with the NFLPA and following a meeting and field inspection this afternoon by NFL and club field experts as well as local and independent outside experts — that the playing field at Estadio Azteca does not meet NFL standards for playability and consistency and will not meet those standards by next Monday.”

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec252014

Stockton, Bird, Lillard (and Twins) Join Paul, Curry In State Farm Starting Five Campaign

By Barry Janoff

December 25, 2014: State Farm appropriately chose Dec. 25 to unwrap the next chapter in its “Born to Assist” campaign, which came complete with a few new gifts from the NBA and WNBA.

Building on the assist theme, State Farm has now added to the established faux-twin spokespersons of Los Angeles Clippers All-Star Chris Paul and "brother" Cliff and the Golden State Warriors Stephen Curry and "brother" Sebastian the duos of Damian and "twin" Darius Lillard, Sue and "sister" Summer Bird and all-time NBA assist leader John Stockton, who brought along his "brother" Don.

The State Farm proclaimed "Starting Five" are all part of the recently unveiled National Bureau of Assists, not to be confused with the real NBA, which sends its members out to assist customers in situations ranging from simple to complex.

The latest led of the effort, from lead agency Translation, NY, broke during the NBA's slate of five nationally televised games, with one on ESPN, two on ABC and two on TNT. They will go into regular rotation with new spots moving forward, with support that includes print, Internet and social media.

Three new spots extended the scenario in a teaser spot that broke earlier this month, "Starting Five," including "Best of the Assist," "Seen It All" and a "Press Conference" spot with both Chris and Cliff Paul answering media questions about the National Bureau of Assists, its members and its goals.

The spots also come with a new tagline: No One Assists Alone.

“NBA fans across the country have built this incredible connection with the State Farm ‘Born to Assist’ campaign and the character of Cliff Paul,” Patty Morris, marketing director-brand content for State Farm, said in a statement. “This year, we’re taking our story to the next level with a new focus on teamwork and the many ways State Farm agents help customers. After all, as each of our 18,000 State Farm agents can tell you, no one assists alone.”

The "Best of the Assist" spot introduces us to John/Don Stockton, aka The Legend, who as the chief assist officer for the National Bureau of Assists recruits Chris and Cliff Paul into the "elite" group that features Sue/Summer Bird (The Tenacinator), Damian/Darius Lillard (The Clutchman) and Stephen/Sebastian Curry (The Professor).

"Seen It All" drills down into the history of Don Stockton, who, like his Hall of Fame brother John, has seen it all when it comes to assisting in situations that involve Heat, Bucks, Rockets, Pistons . . .  "Whatever you toss his way," explains a voiceover, "he's beating it all."

In the Paul's "Press Conference," the brothers seek to  explain the differences between the NBA and the NBA (National Bureau of Assists).

Q: You say they are different but there are some incredible similarities. The NBA's all-time assist leader is John Stockton, and his twin brother, Don, is the Bureau's all-time assist leader. Just a coincidence?

Cliff: An amazing coincidence.
 
Chris: We can't believe it either.

Q: What's the difference between the usual days of Chris and Cliff?

Cliff: One day I have to assist at home and another day I have to assist on the road. And I have to be ready for anything: Grizzlies, Bucks, Thunder . . .  even Rockets.

Chris: Me too, except for the Bucks. That's only twice a year.

Q: Can you give us any real differences?

Chris and Cliff (in unison): We always protect the perimeter . . . and we defend against breaks and steals.

"Cliff Paul has become a celebrity in his own right," Morris said during a recent interview with NYSportsJournalism. "The fact that he is a State Farm agent whose goal is to assist people is a great demonstration of our brand.

"Sports is a key tenet to our overall media and messaging strategy.,: said Morris. "The number of fans and folks who are engaged in sports activities on a day-to-day basis warrant us to be in that space. So it will continue to be a key part of our media strategy and messaging strategy. And we will continue that 360-degree storytelling approach. We have had a lot of success, so you will continue to see us in that space."

Q&A: Patty Morris Talks About State Farm's All-Pro Marketing Roster

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