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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Feb272017

Gentleman And Ladies, It's Time to Start Your Nascar ’17 Monster Marketing Engines

By Barry Janoff

February 27, 2017: To coincide with the start of the 2017 season, with new marketing partner Monster Energy at the forefront of Nascar’s Cup Series, the racing circuit has given the green flag to "Ready. Set. Race."

The multi-media campaign extends and energizes an effort that premiered last season, embedding Monster Energy’s "bold, edgy brand" into this season’s new round of creative.

"The 'Ready. Set. Race' campaign was so popular with our fans last year that we couldn't wait to bring it back with even more intense racing action," Jill Gregory, svp and CMO for Nascar, said in a statement. "The Monster Energy Nascar Cup Series creative is unlike any advertising we've ever done.

"Monster Energy has built a bold, edgy brand, so we wanted to deliver creative that first and foremost is Nascar but that also complements our new entitlement partner," said Gregory.

This past December, Nascar and Monster Energy unveiled a multi-year deal in which it became only the fourth company in Nascar history to have title sponsorship for the circuit’s top-tier race series, and also obtained status as the official energy drink for Nascar.

Monster Energy also holds race sponsorship to the Nascar All-Star Race.
               
"They can reach our core audience and help us deliver a new one," Brian France, Nascar chairman and CEO, said during a press conference when the alliance was unveiled. "They know how to (activate), and you will see that at every track. They will be impactful, exciting for our teams, drivers and fans.

"And we are doing things for them. We will give them a platform that they’ve never had," said France.

The "Ready. Set. Race" effort, on the heels of the Monster Energy deal, comes as sponsorship spend behind motorsports this year is expected to reach a record $5.75 billion, a figure that is more than 3% higher than 2016’s $5.58 billion but still lags behind the anticipated 4.5% growth in global sponsorship spend, according to research and consulting firm IEG, Chicago.

"Motorsports has proven to be a highly effective marketing platform," according to William Chipps, senior editor for the 2017 IEG Motorsports Sponsorship Report. "But concerns over the shifting political and economic climate globally could weigh on big-ticket sponsorship expenditures."

The Nascar effort broke this past weekend during the Daytona 500 with a lead 60-second spot, "A New Season," which features action from all three national series.

In addition, "Sensory Overdrive," which also breaks this week. Played out to Nascar action, a voiceover offers, "In a race that stimulates all five senses, you’re going to need every single one of them. Ready. Set. Race."

Additional TV spots will break throughout the season. The effort also includes print, at-track activation, Internet and social media at such Nascar platforms as Twitter,  Facebook, Twitter, Snapchat, YouTube and Instagram, which also will include videos featuring Monster Energy Nascar Cup Series drivers during the 2017 campaign.

Among other elements, under its "Names Are Made Here" push, Nascar will air "The Path" promoting the Nascar Xfinity Series featuring the sport's up-and-coming drivers.

The "Ready. Set. Race" creative was developed in conjunction with agency partner 77 Ventures and  director Gary Land.

How Nascar Energized Racing With Monster Energy Title Sponsorship

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