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Best Marketing Events March 2017
 
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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb272017

Gentleman And Ladies, It's Time to Start Your Nascar ’17 Monster Marketing Engines

By Barry Janoff

February 27, 2017: To coincide with the start of the 2017 season, with new marketing partner Monster Energy at the forefront of Nascar’s Cup Series, the racing circuit has given the green flag to "Ready. Set. Race."

The multi-media campaign extends and energizes an effort that premiered last season, embedding Monster Energy’s "bold, edgy brand" into this season’s new round of creative.

"The 'Ready. Set. Race' campaign was so popular with our fans last year that we couldn't wait to bring it back with even more intense racing action," Jill Gregory, svp and CMO for Nascar, said in a statement. "The Monster Energy Nascar Cup Series creative is unlike any advertising we've ever done.

"Monster Energy has built a bold, edgy brand, so we wanted to deliver creative that first and foremost is Nascar but that also complements our new entitlement partner," said Gregory.

This past December, Nascar and Monster Energy unveiled a multi-year deal in which it became only the fourth company in Nascar history to have title sponsorship for the circuit’s top-tier race series, and also obtained status as the official energy drink for Nascar.

Monster Energy also holds race sponsorship to the Nascar All-Star Race.
               
"They can reach our core audience and help us deliver a new one," Brian France, Nascar chairman and CEO, said during a press conference when the alliance was unveiled. "They know how to (activate), and you will see that at every track. They will be impactful, exciting for our teams, drivers and fans.

"And we are doing things for them. We will give them a platform that they’ve never had," said France.

The "Ready. Set. Race" effort, on the heels of the Monster Energy deal, comes as sponsorship spend behind motorsports this year is expected to reach a record $5.75 billion, a figure that is more than 3% higher than 2016’s $5.58 billion but still lags behind the anticipated 4.5% growth in global sponsorship spend, according to research and consulting firm IEG, Chicago.

"Motorsports has proven to be a highly effective marketing platform," according to William Chipps, senior editor for the 2017 IEG Motorsports Sponsorship Report. "But concerns over the shifting political and economic climate globally could weigh on big-ticket sponsorship expenditures."

The Nascar effort broke this past weekend during the Daytona 500 with a lead 60-second spot, "A New Season," which features action from all three national series.

In addition, "Sensory Overdrive," which also breaks this week. Played out to Nascar action, a voiceover offers, "In a race that stimulates all five senses, you’re going to need every single one of them. Ready. Set. Race."

Additional TV spots will break throughout the season. The effort also includes print, at-track activation, Internet and social media at such Nascar platforms as Twitter,  Facebook, Twitter, Snapchat, YouTube and Instagram, which also will include videos featuring Monster Energy Nascar Cup Series drivers during the 2017 campaign.

Among other elements, under its "Names Are Made Here" push, Nascar will air "The Path" promoting the Nascar Xfinity Series featuring the sport's up-and-coming drivers.

The "Ready. Set. Race" creative was developed in conjunction with agency partner 77 Ventures and  director Gary Land.

How Nascar Energized Racing With Monster Energy Title Sponsorship

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