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• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Feb272017

Gentleman And Ladies, It's Time to Start Your Nascar ’17 Monster Marketing Engines

By Barry Janoff

February 27, 2017: To coincide with the start of the 2017 season, with new marketing partner Monster Energy at the forefront of Nascar’s Cup Series, the racing circuit has given the green flag to "Ready. Set. Race."

The multi-media campaign extends and energizes an effort that premiered last season, embedding Monster Energy’s "bold, edgy brand" into this season’s new round of creative.

"The 'Ready. Set. Race' campaign was so popular with our fans last year that we couldn't wait to bring it back with even more intense racing action," Jill Gregory, svp and CMO for Nascar, said in a statement. "The Monster Energy Nascar Cup Series creative is unlike any advertising we've ever done.

"Monster Energy has built a bold, edgy brand, so we wanted to deliver creative that first and foremost is Nascar but that also complements our new entitlement partner," said Gregory.

This past December, Nascar and Monster Energy unveiled a multi-year deal in which it became only the fourth company in Nascar history to have title sponsorship for the circuit’s top-tier race series, and also obtained status as the official energy drink for Nascar.

Monster Energy also holds race sponsorship to the Nascar All-Star Race.
               
"They can reach our core audience and help us deliver a new one," Brian France, Nascar chairman and CEO, said during a press conference when the alliance was unveiled. "They know how to (activate), and you will see that at every track. They will be impactful, exciting for our teams, drivers and fans.

"And we are doing things for them. We will give them a platform that they’ve never had," said France.

The "Ready. Set. Race" effort, on the heels of the Monster Energy deal, comes as sponsorship spend behind motorsports this year is expected to reach a record $5.75 billion, a figure that is more than 3% higher than 2016’s $5.58 billion but still lags behind the anticipated 4.5% growth in global sponsorship spend, according to research and consulting firm IEG, Chicago.

"Motorsports has proven to be a highly effective marketing platform," according to William Chipps, senior editor for the 2017 IEG Motorsports Sponsorship Report. "But concerns over the shifting political and economic climate globally could weigh on big-ticket sponsorship expenditures."

The Nascar effort broke this past weekend during the Daytona 500 with a lead 60-second spot, "A New Season," which features action from all three national series.

In addition, "Sensory Overdrive," which also breaks this week. Played out to Nascar action, a voiceover offers, "In a race that stimulates all five senses, you’re going to need every single one of them. Ready. Set. Race."

Additional TV spots will break throughout the season. The effort also includes print, at-track activation, Internet and social media at such Nascar platforms as Twitter,  Facebook, Twitter, Snapchat, YouTube and Instagram, which also will include videos featuring Monster Energy Nascar Cup Series drivers during the 2017 campaign.

Among other elements, under its "Names Are Made Here" push, Nascar will air "The Path" promoting the Nascar Xfinity Series featuring the sport's up-and-coming drivers.

The "Ready. Set. Race" creative was developed in conjunction with agency partner 77 Ventures and  director Gary Land.

How Nascar Energized Racing With Monster Energy Title Sponsorship

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