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NEWS REAL

• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Toy Story 4 Alaska Airlines See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr152009

Star Trek Marketing With ESPN, Burger King, Kellogg's Has Trekkies Talking

April 16, 2009: The new Star Trek movie from Lost executive producer J.J. Abrams opens on May 8. But Trekkies already are communicating on the Internet about the pros and cons of marketing tie-ins that include ESPN, NBA basketball on TNT, Burger King, Esurance, Kellogg, Intel and a plethora of products ranging from toys, apparel and jewelry to a retro SKU of colognes that feature stars from the original Star Trek TV show. Analysts estimate the promo efforts could top $50 million and might have been higher in previous years except that so many of the marketing elements are reaching their intended demographics via the Internet as opposed to traditional TV spots.

Among the tie-ins:

ESPN is journeying with the crew of the USS Enterprise for a "Futures Week" that includes shots of the Star Trek trailer juxtaposed with athletes with the tag, "Star Trek: The future is now." Tie-ins include "Baseball Tonight presented by Star Trek" and promos for ESPN's coverage of the NFL draft on April 25-26.

TNT has run Star Trek spots during NBA games, which will continue into the post-season, which begins April 18. The "Not your father's Star Trek" spot, which has aired on TNT and ESPN, opens with what seems to be a race scene out of Fast & Furious followed by quick-cut sequences of the new 20-something crew in action.

A promotion at Burger King beginning the first week of May will include kids' toys, collector glasses targeting older consumers, a TV spot and such POP as posters, place mats and bags.

Kellogg's is offering on specially marked packages of Pop-Tarts tickets to the movie as well as a cereal that comes with "Starfleet insignia-shaped marshmallows." According to the promo, "Get ready for the never-before-told story of the greatest space saga of all times - Star Trek. Join James Tiberius Kirk, Spock, Uhura, Bones and the rest of the crew of the USS Enterprise for an epic adventure filled with edge-of-your-seat action and ground-breaking special effects."

Intel has launched a "Boldly Go" Web site that takes visitors on an inside tour of Star Fleet command that includes extended clips from the Paramount movie but is basically product placement for Intel products.

Esurance has a dedicated micro-site promoting "out of this world" content and an "Explore New Worlds" sweepstakes offering a grand prize of a trip for two to Space Camp in Huntsville, Ala. Esurance's animated icon, Erin, also has been turned into "the galaxy's biggest Trekkie" in promotional posters and marketing. Among other activations, Esurance will sponsor "Star Trek Movie Night" at AT&T Park in San Francisco on April 27, when the Los Angeles Dodgers come in to play the Giants. And Genki has produced three colognes that tie new Star Trek marketing with the TV show from 1966 that started it all. "Tiberius," which is the T. in Capt. James T. Kirk, features a picture of William Shatner with marketing that promises its wearer will smell like an "Explorer. Soldier. Time-Traveler. Diplomat. Legend." "Red Shirt" asks the wearer to "Put yourself in the line of fire. Because tomorrow may never come."

At www.Trekbbs.com, the discussion is taking both sides, although no one is oblivious to the fact that it is a Madison Avenue-driven strategy that is at the helm of the star ship Entertprise. "Urbandk" offered, "Ballsy move. I've never seen a full-court press quite like this." To which "Spilio" added, ". . . which is probably part of the reason this film will be successful. JJ understands that products need to be have marketing programs. At www.ToplessRobot.com, a post targeted the "Not your father's Star Trek" spot. "This commercial aired during NBA basketball games on TNT this weekend, meaning the movie's marketers think people who watch professional sports have fathers that are nerds... I guess? It's all just very weird."

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