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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Dec112017

Giancarlo Stanton Bringing Home Run, Marketing Power To New York Yankees

By Barry Janoff

Updated December 11, 2017: According to a spot that Giancarlo Stanton does for Six Star Pro Nutrition, “You will be misunderstood. There will be detractors. But every day I hustle. This is my reality.”

Just days after Aaron Boone was introduced at Yankee Stadium as the next manager of the New York Yankees, the team added Stanton, the 2017 NL MVP, via a trade with the Miami Marlins.

When the news of the trade had been confirmed, new teammate Aaron Judge wrote on his Twitter page, “Hey, @Giancarlo818 . . .  attached to a Gif from the 2008 movie Step Brothers, with Will Farrell saying, “Did we just become best friends?”

Stanton’s addition also brings a player with a solid endorsement roster to the Yankees. Among his current and recent deals are Nike, Tag Heuer, Six Star Pro Nutrition, Majestic, T-Mobile and Barneys.

He also is featured in yearly MLB campaigns, including “This Season On Baseball” in 2017.

Stanton, being officially introduced at a media conference on Monday (Dec. 11), will appear in Yankees marketing, should continue to be one of the key faces for MLB efforts.

His expected to get a boost in personal endorsements with his move to New York, including local and national companies, according to industry analysts, potentially doubling his current endorsement income of about $4-$5 million over the next few seasons.

The deals would be in keeping with his Stanton’s self-professed lifestyle, which includes living and eating healthy and being well-groomed.

Stanton’s first official No. 27 Yankees jersey from Majestic on MLBShop.com is expected to become a top-seller, according to industry analysts.

His marketing is handled by WME (William Morris Endeavor) Agency.

During his introductory media event on Monday at the MLB Winter Meetings in Lake Buena Vista, Fla., Stanton was introduced by his new (and the Yankees new) manager, Aaron Boone.

"This will be a great new chapter in my life and my career," Stanton said while wearing his No. 27 New York Yankees jersey. "I will play wherever I can play to best fit the team even DH, whatever works to make us better."

Stanton said he had some discussions with new Marlins owner Derek Jeter — who spent his entire soon-to-be Hall of Fame career with the Yankees — but that they did not agree on the direction of the team.

"I wanted to go forward, add pitchers, they wanted to subtract," said Stanton. "I didn’t want to be part of another rebuild and what I saw would be a losing season."

He said he looks forward to playing alongside Judge but that they have not spoken as yet since the trade was finalized.

Judge this past season become became only the second rookie in baseball history to lead MLB in jersey sales for the entire season, joining Kris Bryant of the Chicago Cubs, who accomplished the feat during this rookie season in 2015.

Judge has been adding to his marketing alliances, signing with Pepsi during the off-season.

He also has alliances that include Under Armour and Fanatics, and will be the cover athletes for MLB The Show 18.

Last season, Stanton hit 59 home runs while Aaron Judge hit a single-season MLB rookie record 52 home runs.

The Stanton deal had people running to the record books for the most-prolific home run tandem on one team in MLB history.

They didn’t have to look far: In 1961, Yankees teammates Roger Maris and Mickey Mantle combined for 115 homers — a then-season record 61 from Maris and 54 from Mantle.

In 1927, Yankees teammates Babe Ruth and Lou Gehrig combined for 107 homers, 60 from Ruth alone.

Among non-Yankees, in 2002, Texas Rangers teammates Alex Rodriguez (later to be a Yankee) hit 57 and Rafael Palmeiro (43) combined for 100 home runs.

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