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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Dec112017

Giancarlo Stanton Bringing Home Run, Marketing Power To New York Yankees

By Barry Janoff

Updated December 11, 2017: According to a spot that Giancarlo Stanton does for Six Star Pro Nutrition, “You will be misunderstood. There will be detractors. But every day I hustle. This is my reality.”

Just days after Aaron Boone was introduced at Yankee Stadium as the next manager of the New York Yankees, the team added Stanton, the 2017 NL MVP, via a trade with the Miami Marlins.

When the news of the trade had been confirmed, new teammate Aaron Judge wrote on his Twitter page, “Hey, @Giancarlo818 . . .  attached to a Gif from the 2008 movie Step Brothers, with Will Farrell saying, “Did we just become best friends?”

Stanton’s addition also brings a player with a solid endorsement roster to the Yankees. Among his current and recent deals are Nike, Tag Heuer, Six Star Pro Nutrition, Majestic, T-Mobile and Barneys.

He also is featured in yearly MLB campaigns, including “This Season On Baseball” in 2017.

Stanton, being officially introduced at a media conference on Monday (Dec. 11), will appear in Yankees marketing, should continue to be one of the key faces for MLB efforts.

His expected to get a boost in personal endorsements with his move to New York, including local and national companies, according to industry analysts, potentially doubling his current endorsement income of about $4-$5 million over the next few seasons.

The deals would be in keeping with his Stanton’s self-professed lifestyle, which includes living and eating healthy and being well-groomed.

Stanton’s first official No. 27 Yankees jersey from Majestic on MLBShop.com is expected to become a top-seller, according to industry analysts.

His marketing is handled by WME (William Morris Endeavor) Agency.

During his introductory media event on Monday at the MLB Winter Meetings in Lake Buena Vista, Fla., Stanton was introduced by his new (and the Yankees new) manager, Aaron Boone.

"This will be a great new chapter in my life and my career," Stanton said while wearing his No. 27 New York Yankees jersey. "I will play wherever I can play to best fit the team even DH, whatever works to make us better."

Stanton said he had some discussions with new Marlins owner Derek Jeter — who spent his entire soon-to-be Hall of Fame career with the Yankees — but that they did not agree on the direction of the team.

"I wanted to go forward, add pitchers, they wanted to subtract," said Stanton. "I didn’t want to be part of another rebuild and what I saw would be a losing season."

He said he looks forward to playing alongside Judge but that they have not spoken as yet since the trade was finalized.

Judge this past season become became only the second rookie in baseball history to lead MLB in jersey sales for the entire season, joining Kris Bryant of the Chicago Cubs, who accomplished the feat during this rookie season in 2015.

Judge has been adding to his marketing alliances, signing with Pepsi during the off-season.

He also has alliances that include Under Armour and Fanatics, and will be the cover athletes for MLB The Show 18.

Last season, Stanton hit 59 home runs while Aaron Judge hit a single-season MLB rookie record 52 home runs.

The Stanton deal had people running to the record books for the most-prolific home run tandem on one team in MLB history.

They didn’t have to look far: In 1961, Yankees teammates Roger Maris and Mickey Mantle combined for 115 homers — a then-season record 61 from Maris and 54 from Mantle.

In 1927, Yankees teammates Babe Ruth and Lou Gehrig combined for 107 homers, 60 from Ruth alone.

Among non-Yankees, in 2002, Texas Rangers teammates Alex Rodriguez (later to be a Yankee) hit 57 and Rafael Palmeiro (43) combined for 100 home runs.

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