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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Oct272017

World Series Features New Ad, In-Game Event From MLB-SU2C-MC Partnership

By Barry Janoff

October 27, 2017: MLB and Stand Up To Cancer, working together since 2008 in an effort to raise awareness and funds for the fight against cancer, will use the national platform of the World Series between the Los Angeles Dodgers and Houston Astros to unveil a multi-level campaign, with a PSA set to break during Game 4 on Oct. 28.

Game 4 in Houston will also see the continuation of an impactful World Series tradition that began in 2011, when fans, players, coaches and others in Minute Maid Park will rise for the "SU2C Placard Moment" on Fox following the end of the 5th inning, holding SU2C cards to honor relatives, friends or others who are fighting cancer or who have succumbed to the disease.

MLB and its 30 clubs, founding donors of SU2C, have committed $43 million to date to SU2C's innovative cancer research, according to MLB.

Major support comes from MLB and SU2C partner MasterCard, which presended SU2C with a check for $4 million prior to Game 4 "Thanks to those who stood up by dining out with their Mastercard," and made an additional $100,000 donation after the game.

The new campaign coincides with the launch of four research projects that will use genetic and other technologies to detect and treat cancer at its earliest stages.

The projects are part of the SU2C Cancer Interception initiative and will specifically focus on lung and pancreatic cancer. They will be be funded with a total of $16.6 million provided by SU2C, the Lustgarten Foundation for Pancreatic Cancer Research, LUNGevity and the American Lung Assn.

In a separate SU2C campaign with CVS Pharmacy, actress Tracee Ellis Ross (Black-ish) will be the voice of radio spots encouraging consumers to donate to cancer research when they pay either in-store or online.

According to SU2C, its alliance with CVS, which began in 2014, has raised more than $15 million.

Regarding the World Series, "Major League Baseball is proud that our partnership with Stand Up To Cancer is a prominent part of the celebration surrounding jewel events," Rob Manfred, MLB commissioner, said in a statement.

“We hope that launching this new public service announcement campaign alongside this year's World Series Stand Up moment will give added attention to the cause. Due to the great support from our fans, Clubs and players, baseball continues the fight against this horrible disease,” said Manfred.

The PSA breaking during Game 4, "Little Moments Are The Big Moments," under SU2C's umbreall "Whatever It Takes" effort, will feature MLB players and highlights from MLB's post-season.

Support also includes print, radio, digital, social media and stadium activation.

The TV, print and radio creative was developed by San Francisco-based Duncan Channon.

The PSA uses MLB game footage of several players "executing one of baseball's simplest, yet often effective, plays — the bunt (as opposed to hitting the big home run) — to drive home the game-winning run “as a metaphor to describe the cancer research work being done by scientists and doctors worldwide to make discoveries that will advance new treatments,” according to MLB and SU2C.

The over-riding message: “The end of the fight against cancer is unlikely to come from (a game-winning) home run, but rather will be the result of numerous and smaller, yet meaningful, scientific advancements that keep the fight moving forward.” according to MLB and SU2C.

In "Little Moments Are The Big Moments," we see MLB players including Jason Kipnis (Cleveland Indians), Michael Taylor (Washington Nationals) and Yasmani Grandal (Los Angeles Dodgers), alongside photos of 10-year-old cancer survivor Jacob Teel (who appeared in the All-Star Legends and Celebrity Softball Game this past July during MLB All-Star Week in Miami) and 33-year-old cancer survivor Dalia Margolis.

A voiceover offers, ”As we continue to swing for the fences, at Stand Up To Cancer we know that any advancement can bring someone home. Stand up for the 16 million people living with cancer in the U.S. and Canada. Visit StandUpToCancer.org."

“We hope that launching this PSA campaign alongside this year's World Series Stand Up To Cancer moment will give added attention to the cause."

According to Rusty Robertson, SU2C co-founder, “The leadership, compassion and generous commitment MLB has demonstrated and made is absolutely extraordinary. For nearly a decade, MLB has been one of our biggest allies in leading a national movement for cutting-edge research and innovative cancer treatments to save lives.”

Robertson said that the sight of 50,000 people “of all walks of life standing shoulder to shoulder with players, coaches, broadcasters and owners, holding signs in honor of loved ones, has become one of the most indelible and moving tributes in all of sports and pop culture. It underscores how this terrible disease affects everyone, and it will take a powerful movement to end it."

Earlier this month, SU2C) launched a PSA campaign, "Your Body Your Hope," intended to increase awareness for cancer immunotherapy, supported by a charitable donation from Bristol-Myers Squibb Co., and featuring actor and SU2C ambassador Jimmy Smits in TV, print, TV, digital, social media and out-of-home.

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