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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Oct042018

'Rookies' DeRozan, Ginobili Have New Roles In Spurs H*E*B NBA Commercials

By Barry Janoff

October 3, 2018: The annual tradition of San Antonio-based supermarket H*E*B filming humorous commercials with members of the San Antonio Spurs is taking place this week in conjunction with the Spurs training camp in preparation for the 2018-19 NBA season.

H*E*B’s headliners for this season’s series of commercials are LaMarcus Aldridge, Rudy Gay, Patty Mills, Pau Gasol and newcomer DeMar DeRozan, who arrived during the off-season via a trade with the Toronto Raptors for Kawhi Leonard.

A spot featuring Spurs Legends includes George “Ice Man” Gervin, Sean Elliott, Bruce Bowen, David Robinson and another newcomer — recently retired Manu Ginobili.

“So cool to hang out with these guys,” Ginobili posted to his Twitter account, along with a photo of him with the other Spurs Legends. “I’m really on the ‘other side’ now.” He added the hash tags  #hebcommercials and #legends.

On his Twitter account, Robinson offered to Ginobili, “You are now one of us young @Manuginobili. We’ll take good care of you.”

H*E*B also put together a compilation spot featuring outtakes from Ginobili's spots, "Thank-You Manu."

H*E*B, a 112-year-old company with sales topping $23 billion, has a vested interest as a marketing partner with the team.

H-E-B operates more than 390 stores in Texas and Mexico.

The company gets national attention from the spots due to the stars and the creative, from lead agency Richards Group, Dallas, which has received numerous awards.

According to H*E*B, “This continued collaboration between H*E*B and Spurs Sports & Entertainment has led to community investment projects and provided Spurs fans and H*E*B customers with player appearances and fan appreciation events throughout the year.”

The campaign will include TV, Internet, social media, POP and in-arena in AT&T Center, the Spurs home venue.

The spots are scheduled to begin airing later this month.

PHOTOS COURTESY HEB

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