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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Mar042014

Springsteen, McGraw, Killers, fun. Bring The Noise To March Madness 2014 Music Fest

By Barry Janoff

March 4, 2014: We won't know the full roster of teams participating in the 2014 NCAA Div. I Men's Basketball Tournament until Selection Sunday on March 16, be we do now know the nucleus of the line-up of musicians who will participate in the March Madness Music Festival.

The three-day event, to be held April-4-6 in Dallas, will star the likes of Bruce Springsteen and the E Street Band, Tim McGraw, Jason Aldean, The Killers and fun.

The free event, to be held in Reunion Park, is comprised of three platforms: the AT&T Block Party (April 4), the Coca-Cola Zero Countdown (April 5) and the Capital One JamFest (April 6).

A launch spot to support the March Madness Musical Festival highlights each of the performers and hints at other activations to come. (See the full spot here.)

The music festival is run under the auspices of the NCAA and is produced by Turner Live Events. It is being held in conduction with the men's Final Four, taking place in AT&T Stadium, home of the NFL's Dallas Cowboys, on April 4 and April 7.

“The NCAA Men’s Final Four is college basketball’s biggest party, and nothing brings fans from competing schools together to celebrate the anticipation quite like the Coke Zero Countdown Concert,” Sharon Byers, svp-sports & entertainment and community marketing for Coca-Cola North America, said in a statement. “Coke Zero is proud to partner with the NCAA and Turner Sports and present Tim McGraw and The Killers — two acts famous for their memorable performances. We can’t imagine a better countdown to the tip off of Saturday’s semi-final games.”

The AT&T Block Party stars Aldean. In addition to McGraw and The Killers, the Coke Zero Countdown will include a live broadcast of the first semi-final game. The Capital One JamFest stars Springsteen and fun.  Additional performances will be added to each concert.

The Killers will also be featured as the musical backdrop for the 2014 NCAA March Madness video campaign featured across Turner Broadcasting and CBS Sports linear and digital platforms.

For the fourth year of their co-production, Turner Sports and CBS Sports will provide live coverage of all 67 games across four networks: CBS and Turner's TBS, TNT and truTV. For the first time, both semi-final games on April 5 will air live across the three Turner networks.

CBS has the exclusive broadcast for the national championship game on April 7.

“As an NCAA corporate champion, we look to help fans connect with their passion for both sports and music,” Jamie Kerr, director-corporate sponsorships for AT&T, said in a statement. “Throughout Final Four weekend in North Texas, fans can enjoy unique and interactive experiences courtesy of AT&T at both the March Madness Music Festival and Bracket Town (FanFest).”

According to Roger Ferguson, managing vp-brand advertising, media and sponsorships for Capital One, “Capital One is thrilled to bring this incredible musical lineup to fans during this year’s Final Four. Whether it’s hosting the very best musical talent or providing fans the ultimate sports experience at Bracket Town, we’re delighted to help make the Final Four a unique and very special experience."

Other NCAA marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Reese's, Unilever and UPS.

Back to March Madness 2014

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