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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Final Four '22 In NOLA
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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan312017

Trump, Issues Expected To Slow Global Sponsor Spend, Still Sees $62B In ’17

By Barry Janoff

January 30, 2017: In a year that does not include such global, periodic competitions as the Olympics or FIFA World Cup, but does include the World Baseball Classic and such annual high-profile events as the Super Bowl, Academy Awards, Grammy Awards and the Coachella Valley Music & Arts Festival, global sponsorship spending is projected to rise 4.5% in 2017 to $62.8 billion, up from $60.1 billion spent in 2016.

In North America, sponsorship spend is expected to increase 4.1% in 2017 to $23.2 billion, up from $22.3 billion last year, according to the 32nd annual Sponsorship Year-End Industry Review And Forecast from research and consulting firm IEG, Chicago.

However, the increases being projected almost across the board are expected to be softer than in previous years due to political, financial and logistics issues.

The projected global sponsorship spend rise of 4.5% is slightly below last year’s 4.6% increase, which itself was below the forecast of 4.7%.

In North America, which IEG said is "the world’s largest sponsorship market," the anticipated growth rate of 4.1% "is expected to lag behind the global rate . . . following 4.2% growth last year."

According to IEG, issues that could prove to be hindrance on sponsor spending are "uncertainty over global and local economic conditions in the wake of Brexit, the Trump election and other geopolitical matters, and its impact on marketing spending, including sponsorships and partnerships."

Another key impactful factor is the "lingering gap between sponsor expectations and properties’ ability to deliver when it comes to both personalized marketing opportunities based on audience data, and valuable digital content and platforms," per IEG.

Sponsorship growth in North America is forecast to lead other forms of marketing, with ad spending expected to grow 2.6% and other marketing spend up 3.2%, according to a report from IEG parent GroupM, which is the global media investment management operation of WPP Group.

According to GroupM’s This Year Next Year worldwide media and marketing forecast, "Corporates are even more reluctant to make big investment decisions.

Some of this is transitory (energy prices), some more enduring (China’s structural adjustment), some political (Brexit, European populism) and some simply because CFOs despair this grinding global recovery will ever reach 'escape velocity.' "

The Super Bowl is one of the few sports properties that seems to be protected from negative outside influences.

In 2016, sponsors paid nearly $370 million for in-game messages. When pre- and post-game programming is added in, the total hits $445 million for the one-day event, according to Kantar Media, NY.

The figure is expected to be topped during Super Bowl LI, with Fox asking for upward of $5 million for a 30-second spot and marketers and sponsors looking to target an anticipated viewing audience of more than 110 million.

In specific categories, global sports sponsorship spend is expected to reach $16.4 billion this year, up 4.3% from $15.7 billion last year and $15 billion in 2015.

Sports is projected to claim 70% of sponsor spend this year, followed by Entertainment (10%), Causes (9%), Arts (4%); and Festivals, Fairs and Annual Events (4%), according to IEG.

Sponsorship spend in entertainment is projected to reach $2.3 billion in 2017, up 3.9% from $2.2 billion in 2016 and up from $1.92 million in 2015.

Sponsorship spend in art-related events is projected to reach $994 million (up from $962 million last year); and sponsorship spending in Festivals, Fair and Annual Events is estimated to reach $904 million, up from $878 million in 2016 and $860 million in 2015.

In specific sports, worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.8 billion and tennis was at $739 million, per IEG.

Among the Big Four sports in the U.S. and Canada, NFL sponsorship spend was $1.2 billion last season, the NBA reached a record $799 million in the 2015-2016 season, MLB saw $778 million and the NHL realize $477 million in sponsorship spending in 2015-16.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on soccer hit a record $60.2 billion last year.

The highest grossing music festival in 2016 was Desert Trip — a two-weekend special event that stared the likes of the Rolling Stones, The Who, Paul McCartney, Bob Dylan, Neil Young and Pink Floyd’s Roger Waters — which reached $160 million, according to the organizers.

Coachella, usually the highest-grossing music festival of the year, came in second but set a record at $94.2 million. The 2017 event is scheduled for April 14-16 and April 21-23 at the Empire Polo Club in Indio, Calif.

Awards Shows Honored With $139M Sponsorship Spend in 2016

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