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• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks.

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

Albuquerque Isotopes (Rockies)
Charleston RiverDogs (Yankees)
Charlotte Knights (White Sox)
Columbia Fireflies (Mets)
Columbus Clippers (Indians)
Corpus Christi Hooks (Astros)
Durham Bulls (Rays)
El Paso Chihuahuas (Padres)
Fort Wayne TinCaps (Padres)
Gwinnett Stripers (Braves)
Hartford Yard Goats (Rockies)
Indianapolis Indians (Pirates)
Jacksonville Jumbo Shrimp (Marlins)
Lehigh Valley IronPigs (Phillies)
Nashville Sounds (Rangers)
Pawtucket Red Sox (Red Sox)
Portland Sea Dogs (Red Sox)
Richmond Flying Squirrels (Giants)
Rochester Red Wings (Twins)
Sacramento River Cats (Giants)
Salt Lake Bees (Angels)
San Antonio Missions (Brewers)
Tacoma Rainiers (Mariners)
Toledo Mud Hens (Tigers)
Trenton Thunder (Yankees)

SOURCE: MiLB

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EXTREME SPORTS

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Sports Marketing Partners

AMERICAN COLLEGIATE INTRAMURAL SPORTS (ACIS)
Bic, Chattem, General Mills, GM, Hersey's Jelly Belly, Kodak, Microsoft, Nike, P&G, Philips, Playtex. For more info: www.aciscollege.com

ASSN. of VOLLEYBALL PROFESSIONALS (AVP)

American Laser, Banana Boat, Barefoot Wine, Bud Light, Comcast, Crocs, Cuervo, Gatorade, KFC, Paul Mitchell, Naked Juice, Nature Valley, Nautica, PNY, Real Water, Russell Athletic, Trikke, Wilson. For more info: www.avp.com

FEDERATION INTERNATIONAL DE FOOTBALL ASSN.(FIFA)
Adidas, Coca-Cola, Emirates, Kia, Sony, Visa
FIFA 2010 World Cup Sponsors: Budweiser, Castrol, Continental, McDonald's MTN, Satyam
For more information: www.fifa.com/worldcup/index.html

LPGA
Acushnet Co. (Titleist, FootJoy, Cobra), Andrews Sports Medicine & Orthopaedic Center, Anheuser-Busch: Michelob Ultra, Arpin Van Lines, Bank of America, BearCom, Blue Diamond Almonds, Canyon Ranch, Choice Hotels International, DriGrip, Kolon, Mirassou Winery, RolexWatch U.S.A., Ronald McDonald House Charities, Rosetta Stone, The J.M. Smucker Co., State Farm. For more info: www.lpga.com

MAJOR LEAGUE BASEBALL
Anheuser-Busch, Bank of America, Bayer, DHL, Frito-Lay, Gatorade, General Mills, General Motors, Gillette, Intercontinental Hotels, KPMG, MasterCard, Nestle, Nike, Pepsi, Sharp, Taco Bell, XM Satellite. For more info: http://mlb.mlb.com/mlb/official_info/official_sponsors.jsp

MAJOR LEAGUE BASEBALL CANADA
Copa Airlines, Frito Lay, Gatorade, Gillette, Miller Lite, Pepsi

MAJOR LEAGUE SOCCER
adidas, AmericanAirlines.com Aquafina, Budweiser, Chase, Dick's Sporting Goods, Gatorade, Glidden, The Home Depot, Makita, NAPA, Panasonic, Sierra Mist, VISA, Volkswagen, XBox 360.
For more info: www.MLSnet.com

NASCAR
Aflac, Bank of America, Best Western, Camping World, Chevrolet, Cintas, Coca-Cola, Coors Light, Craftsman Tools, Daytona USA, Diageo, DIRECTV, Domino's Pizza, DuPont Performance, Duracell, Eastman Kodak, Enterprise Rent-A-Car, Featherlite, Ford Trucks, Freightliner Trucks, Gillette, Goodyear, Gulfstream, Ingersoll-Rand, Kellogg's, Mars Snackfood & Petfood US, Mobil 1, Nabisco, Nationwide, NicoDerm, Office Depot, Old Spice, Prilosec OTC, Safety-Kleen, Sirius Satellite Radio, Sony, Sprint, Sunoco, The Home Depot, Tissot, Toyota, Tylenol, Unilever, UPS, USG, Visa, Yardman.
Entitlement Sponsors: Sprint (Sprint Cup Series), Nationwide Nationwide Series), Craftsman (Craftsman Truck Series), Camping World (Camping World Series), Whelen (Whelen Modified Tour, Whelen Southern Modified Tour and Whelen All-American Series), Canadian Tire (Canadian Tires Series).
For more info: www.Nascar.com

NATIONAL BASKETBALL ASSN.
adidas, Amway, American Airlines (international), Anheuser-Busch, Chevron, Coca-Cola, Colgate Palmolive, DHL, EA Sports, Garanti Bank, Gatorade, Haier, Kia, HP, Mongolian Milk, New Marketlink (Philippines), Nike, Parmalat (Canada), Peak (China), Southwest Air (domestic), Spalding, Taco Bell, Tsingtao Beer (China), Wrigley's.
For more info: www.NBA.com

NCAA
Corporate Champions: AT&T, Coca-Cola, Pontiac
Corporate Partners: Enterprise, The Hartford, Lowe's, Sheraton, State Farm. For more info: www.NCAA.org

NATIONAL FOOTBALL LEAGUE
Bank of America, Bridgestone, Canon USA, Dairy Management, Expedia, FedEx, Frito-Lay, Gatorade, Greenlife, The Home Depot, IBM, Mars, MillerCoors, Motorola, Pepsi, P&G, Samsung, Sprint, State Farm, Ticketmaster, Tropicana, Visa.
For more info: www.NFL.com

NATIONAL HOCKEY LEAGUE
Anheuser-Busch, Aquafina, Bridgestone, ConAgra, Frito Lay, Gatorade, The Home Depot, Honda, Kraft, Labatt, McDonald's, Pepsi, Reebok, ScotiaBank, XM Satellite, Verizon.
For more info: www.NHL.com

OLYMPICS

VANCOUVER WINTER 2010
IOC Worldwide Partners: Coca-Cola,. ACER, Atos Origin, General Electric, McDonald's, Omega, Panasonic, Samsung, Visa

National Partners: Bell, Hudson's Bay, RBC, GM Canada, Petro Canada, RONA
Official Supporters: Air Canada, BC Hydro, Bombardier, British Columbia Lottery, Canadian Pacific, ICBC, Jet Set Sports, Ricoh Canada, Royal Canadian Mint, Teck
Official Suppliers: 3M Canada, Acklands-Grainger, Aggreki, Alda Pharmaceuticals, Aquilini Investment Group, Birks, Britco, Canada Post, Cold-FX, Deloitte, Dow Canada, Epcor, Garrett Metal Detectors, General Mills, Hain Celestial Canada, Haworth, Jackson-Triggs, Karl's Global Events, Milennium Development, Molson, Nike Canada, Nortal, Offsetters, Port Metro Vancouver, Purolator Courier, Saputo, Sleep Country Canada, Sun Microsystems Canada, Tickets.com, TransCanada, Vancouver Airport Authority, Weston Bakeries, Workopolis, Wrigley Canada.
Official Media Suppliers: Canwest Publishing, The Globe and Mail, La Presse

LONDON SUMMER 2012
IOC Worldwide Partners: Coca-Cola,. ACER, Atos Origin, General Electric, McDonald's, Omega, Panasonic, Samsung, Visa
Tier One Partners: adidas, BP, British Airways, BT, Cadbury, EDF Energy, Lloyds TSB, Nortel.
Tier Two Supporters: Adecco and Deloitte.
Tier Three Suppliers and Providers: Airwave, Atkins, Boston Consulting Group, Freshfields Bruckhaus Deringer LLP, Trident.
For more info: www.london2012.com

PRO BULL RIDERS
Cooper Tires, Copenhagen, Cripple Creek, Daisy, Dickies, Enterprise Rent-a-Car, Ford, Jack Daniel's, Manadlay Bay, Only Vegas, ScottTrade, US Bank, Wranglers.
For more info: www.pbrnow.com

TREK WOMEN TRIATHLON SERIES
Title Sponsor: Trek Bicycle Corp.
Platinum Level Sponsors: MassMutual Financial Group, BIC Soleil Shavers
Silver Level Sponsor: Sport Beans by Jelly Belly
For more info: www.trekwomenstriathlonseries.com

USOC
Partners: Anheuser-Busch, AT&T, Atos Origin, Bank of America, Coca-Cola, GE, John Hancock, Johnson & Johnson, Lenovo, McDonald's, Omega, Panasonic, Samsung, Visa
Sponsors: 24 Hour Fitness, Allstate, The Hilton Family, Jet Set Sports, Kellogg's, Nike, Tyson, United Airlines.
For more info: www.USOC.org

U.S. TENNIS OPEN (2009)
American Express, Canon, Chase, Citizen, Continental Airlines, Evian, George Foreman, Heineken, IBM, JP Morgan, Juvederm, Lever 2000, Lexus, Mass Mutual, The New York Times, Olympus, Polo Ralph Lauren, Tiffany, Valspar, Wilson.
For more info: www.USOpen.org

WNBA
adidas, AOL, Beringer, Craisins, Discover Card, EA Sports, Gatorade, Hanns-G, IHOP, Kia, Kohler, Lamisil McDonald's, Nike, Peak, Pitney Bowes, Russell, Southwest, Starwood Hotels and Resorts, Spalding, Toyota, T-Mobile, Wheaties. For more info: www.WNBA.com