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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug042010

Report: Worldwide Sports Market Industry Seen Making A Comeback in 2010

August 4, 2010: The economy has sent the global sport market reeling, with no growth in 2008 and a 2% decline in 2009, but after a slow start this year a turnaround will be in play.

According to a just-released report from marketing and research firm The NPD Group, the worldwide sales of sports equipment, apparel and footwear is predicted to have a 1% growth in 2010 and close near the $300 billion mark. A major factor: the World Cup, which has been driving sales of soccer-related goods around the globe, according to NPD's Global Sports Estimate 2010. Reports show that sales of soccer-related equipment, apparel and footwear alone could top $11 billion this year.

“We have just ended the 2010 World Cup and we know that from past tournament years this is a key driver of sales in the football market and in turn that will help to push the overall sport market back into positive territory,” Renaud Vaschalde, global sports industry analyst for NPD Group, Port Washington, NY, said in a statement. “In addition, the U.S. market is expected to stabilize and potentially grow in 2010.”

The fifth annual study on the global sports market shows that the worldwide sports market in 2009 declined for the first time since 2005, putting global sales of sports equipment, apparel and footwear at $282 billion.That represents a 2%  decline from 2008. There was no growth in 2007 following 4% growth in 2006 and 2005.

Looking at footwear, apparel and equipment products purchased for "sport use," NPD found they performed better in Europe (-1%) and Asia (+1%) than in the U.S. (-4%). Products purchased for "sport style"  were down everywhere, including -3% in Europe and in the U.S. and -1% in Asia.

However, Global Sports Estimate found that there were pockets of growth; Middle East (+3%), North Africa (+5%), equipment in Europe (+1%), and footwear in Asia (+1%).

The 2010 World Cup has helped to kick up sales of sports equipment, footwear and apparel.“The state of the global economy and its subsequent impact on consumers worldwide has had an impact on the sport market, as well,” said Vaschalde. “We found that the market declined 4% in the U.S. and 5% in Japan, which are keys to understanding the global decline.”

According to Vaschalde, the projected growth for 2010 has all the markings of continuing into 2011 and possibly beyond.

“It is really the impact of the trend for ‘sport use’ that shows us why we are seeing less of a decline in Europe and Asia versus the U.S.,” as Vaschalde. "As we are seeing the signs of recovery in 2010, so too is there evidence that the global sports market will bounce back in 2010 with a forecast of an increase of 1% globally."

Global Sports Estimate 2010 comes on the heels of an NPD Group report that indicates that there is room for significant potential growth in the "toning and shaping footwear" category. NPD Group initially issued a report six months ago, and followed that up with an updated study on Aug. 2.

At the time of the first study, NPD Group said it found that "nearly eight in ten females surveyed were aware" of this category of footwear, but the majority indicated they weren’t ready to make the purchase. New examination of these results indicates that there is "an opportunity to convert these women into buyers."

“Consumers have just begun learning of toning and shaping footwear,” Marshal Cohen, chief industry analyst, NPD Group, said in a statement. “Since our first study, new manufacturers 'have gotten in the game’ providing a wider variety of options. Consumers are testing them out and spreading the word.  But there are still holdouts.”

According to Cohen, "Up to this point manufacturers and retailers have been building awareness among consumers, and now it is time the retailers and manufacturers focus on getting consumers to ‘test stride’ these shoes. There is untapped potential, here,” added Cohen, “and there is opportunity to prove that these shoes work. Most consumers say they are skeptical of the ‘fitness’ claims so perhaps its time to shift the messaging to the ‘wellness and comfort” these shoes deliver.”

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