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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May242012

Power Players: Coconut Water Energy Drinks Scoring Big With Sports Stars

By Barry Janoff

May 24, 2012: Carmelo Anthony, all-star forward for the New York Knicks, has joined a growing roster of athletes who are part of the burgeoning category of sports and energy drinks made primarily with coconut water.

Coconut water sports-energy drink company PowerCoco said it has signed a deal under which Anthony becomes not only a marketing spokesman but an investor and executive vice president of innovation.

Financial terms of the deal were not disclosed.

According to PowerCoco, Anthony "will take on an active role [and] work with PowerCoco's executive committee on the evolution of the brand, product functionality and flavor development."

Anthony will become the face of the brand via marketing and experiential activation and will "utilize his experience as a professional athlete to spread awareness about the benefits of natural hydration." The company has unveiled initial efforts via such social media sites as Facebook and Twitter.

Sales of coconut water products doubled in the U.S. and Europe in 2011, with the U.S. market estimated to be $110 million, according to industry Web site BeverageDaily.com.

In addition to PowerCoco, U.S. products include Vita Coco, which lists as endorsers MLB players Josh Hamilton (pictured) and Dustin Pedroia, surfing champion Kelly Slater and award-winning singer Rihanna; and Zico, whose Web site features 70 athlete endorsers, such as Olympic decathlete Bryan Clay, NBA all-star Kevin Garnett and surfer Bethany Hamilton.

PowerCoco describes itself as "the next generation sports drink with a formula that combines natural coconut water and electrolytes, while also being low in sugar and calories." It is available in Lemon Lime, Tangerine, Grape, Tropical Berry.

"After many years as a professional athlete, I've become more aware of the ingredients I put into my body to perform at my best," Anthony said in a statement. "There is no question that the natural ingredients and low sugar formula of PowerCoco is the best choice to keep me hydrated on and off the court. I am proud to help introduce 'The Next Generation Sports Drink' as a part of the PowerCoco movement."

According to Steve Vasquez, president of PowerCoco, "Most consumers would be shocked if they took the time to realize how much sugar exists in other sports drinks. It is clear that Carmelo shares our mission for delivering a better sports drink to the market. The PowerCoco team is looking forward to the perspective that Carmelo will bring to our brand as more than just an investor."

Josh Hamilton Joins Rihanna On Vita Coca Roster

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