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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar292011

Sports Authority Deal Makes It A Major Player With Major League Lacrosse

March 28, 2011: National retailer Sports Authority has signed a deal to become the exclusive national sporting goods partner of Major League Lacrosse.

The multi-faceted deal includes jersey-front branding, stadium signage, commercial time on MLL media partner ESPN, title sponsorship of the MLL All-Star Game and championship game and  title sponsor of Inside the MLL, a weekly 30-minute magazine show.

Financial terms of the agreement were not disclosed.

Other MLL marketing partners include Ford, Coca-Cola's Powerade, Anheuser-Busch Bud Light, New Balance, Upper Deck, Body By Jake, Cascade, Warrior and Brine. MLL's primary media partner is ESPN.

MLL's 11th season is scheduled to begin May 14. The newly renamed Sports Authority MLL All-Star Game is scheduled for July 9 at Harvard Stadium and the Sports Authority MLL Championship Weekend presented by Warrior is scheduled for Aug. 27-28 at Navy-Marine Corps Memorial Stadium in Annapolis, Maryland.

Sports Authority also is a marketing partner with U.S. Lacrosse, Baltimore, the sport's national governing body.

“Sports Authority has been a long-time supporter of lacrosse at all levels — youth as well as professional — and is honored to officially partner with Major League Lacrosse,” Jeff Schumacher, CMO for Sports Authority, said in a statement. “We believe in this dynamic fast-paced sport and its ability to create a passionate fan base as well as motivate youth to be active.”

As part of the partnership, Sports Authority will be title sponsor for all 40 MLL games that are televised either on ESPN2 or through syndication and will also be the title sponsor of all 40 MLL games streamed online at ESPN3.com. Media components include commercial units, in-game features and billboards.

Sports Authority logos will be featured on the official game jerseys and shorts of the Rochester Rattlers and Denver Outlaws.

In stadium, Sports Authority will receive exposure via field level signage, goal post signage, on-field contests, interactive fan zone displays, couponing, video board and public address announcements. In addition, Sports Authority will have ads in the game day magazine, at the MLL Web site and as the presenting sponsor of the soon to be released MLL and team mobile apps.

Sports Authority and MLL said they would work together to create "both national and grassroots activation programs specifically designed to reach both brand objectives."

“MLL’s partnership with Sports Authority is a testament to the growth of our league in mainstream professional sports."

“Sports Authority is an industry leader in providing quality, brand-name sporting goods and we are thrilled to launch this strategic partnership with such a powerhouse company,” MLL commissioner David Gross said in a statement. “MLL’s partnership with Sports Authority is a testament to the growth of our league in mainstream professional sports and we look forward to collaborating with Sports Authority this season.”

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