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NEWS REAL

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb112010

Sponsors, Start Your Engines: Motorsports Deals On Right Track For 2010

February 11, 2010: Reports of the demise of Nascar and other auto racing bodies have apparently been slightly exaggerated.

In 2010, North American-based companies will spend an estimated $3.37 billion to sponsor motorsports teams, tracks and sanctioning bodies, up 2.1%  from the $3.3 billion spent in 2009, according to research, consulting and sponsorship analysis firm IEG.

Although the projection falls short of the 3.4% increase for the overall sponsorship industry and 2.8% rise for sports properties, it is a turn in the right direction from the 6% decline in motorsports spending from 2008 to 2009, IEG observes in its just released 2010 Sponsorship Report.

IEG observes that some top sponsors dropped out of auto racing after the 2009 season for various reasons. Among them were Allstate, Brown-Forman’s Jack Daniel’s and Jim Beam. However, brands such as Crown Royal, Continental Tire, Peak Motor Oil, Toyota, Best Western, Izod, Aaron's and Mattel have either extended or signed new deals with auto racing circuits for 2010 and beyond.

Nascar recently brought on two new sponsors, both in nontraditional categories: in-theater ad firm Screenvision Cinema Network and Drive4COPD, a health awareness campaign for chronic obstructive pulmonary disease funded by Boehringer Ingelheim Pharmaceuticals, Inc.

In addition, Danica Patrick's entry into ARCA and Nascar's Nationwide Series has brought marketing and consumer focus on the sport.

For 2010, IEG SR projects 4.5% growth in worldwide sports sponsorship to $46 billion. The largest gains will come from Africa and South America, in part due to activity and interest surrounding South Africa’s hosting the 2010 FIFA World Cup and a developing sponsorship marketplace in countries such as Argentina and Brazil, the latter of which will host both the 2014 World Cup and 2016 Olympic Games.

“The motorsports category has suffered more than many others recently, as its high cost of entry in many cases fell victim to increased scrutiny over corporate marketing expenditures and questions about return on investment,” William Chipps, IEG Sponsorship Report’s senior editor, said in a statement.

Brian France, Nascar CEO, addressed this issue, but was optimistic about racing's future, during the Nascar Media Tour conducted at the Research and Development Center, Charlotte, NC, last month. "I would tell you that, while we are not economists, some things are stabilizing for us and our sport," said France. "The first things that stabilized are the car manufacturers. A year ago, there was a whole bunch of uncertainty about their future. . . All four car manufacturers competing in Nascar are much healthier than they were a year ago," referring to Chevrolet, Dodge, Ford and Toyota.

"And then the teams have obviously been affected immensely with the sponsorship business model that has been tough, no question about it. Companies are, as you now know, are very careful, [cautious] to invest a lot of money in sponsorships of any kind, and we are dealing with that. And our teams are working with that. But despite that, that started to thaw a little bit . . . Teams are getting renewals of sponsorship. We are seeing some new companies . . . And so the best place for corporate sponsors to work best has always been Nascar and that's no different today."

Grand-Am Racing Treads New Roads With Continental Tire Alliance

Izod, Indy Racing League Drive Multi-Year Sponsorship Deal

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