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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb112010

Sponsors, Start Your Engines: Motorsports Deals On Right Track For 2010

February 11, 2010: Reports of the demise of Nascar and other auto racing bodies have apparently been slightly exaggerated.

In 2010, North American-based companies will spend an estimated $3.37 billion to sponsor motorsports teams, tracks and sanctioning bodies, up 2.1%  from the $3.3 billion spent in 2009, according to research, consulting and sponsorship analysis firm IEG.

Although the projection falls short of the 3.4% increase for the overall sponsorship industry and 2.8% rise for sports properties, it is a turn in the right direction from the 6% decline in motorsports spending from 2008 to 2009, IEG observes in its just released 2010 Sponsorship Report.

IEG observes that some top sponsors dropped out of auto racing after the 2009 season for various reasons. Among them were Allstate, Brown-Forman’s Jack Daniel’s and Jim Beam. However, brands such as Crown Royal, Continental Tire, Peak Motor Oil, Toyota, Best Western, Izod, Aaron's and Mattel have either extended or signed new deals with auto racing circuits for 2010 and beyond.

Nascar recently brought on two new sponsors, both in nontraditional categories: in-theater ad firm Screenvision Cinema Network and Drive4COPD, a health awareness campaign for chronic obstructive pulmonary disease funded by Boehringer Ingelheim Pharmaceuticals, Inc.

In addition, Danica Patrick's entry into ARCA and Nascar's Nationwide Series has brought marketing and consumer focus on the sport.

For 2010, IEG SR projects 4.5% growth in worldwide sports sponsorship to $46 billion. The largest gains will come from Africa and South America, in part due to activity and interest surrounding South Africa’s hosting the 2010 FIFA World Cup and a developing sponsorship marketplace in countries such as Argentina and Brazil, the latter of which will host both the 2014 World Cup and 2016 Olympic Games.

“The motorsports category has suffered more than many others recently, as its high cost of entry in many cases fell victim to increased scrutiny over corporate marketing expenditures and questions about return on investment,” William Chipps, IEG Sponsorship Report’s senior editor, said in a statement.

Brian France, Nascar CEO, addressed this issue, but was optimistic about racing's future, during the Nascar Media Tour conducted at the Research and Development Center, Charlotte, NC, last month. "I would tell you that, while we are not economists, some things are stabilizing for us and our sport," said France. "The first things that stabilized are the car manufacturers. A year ago, there was a whole bunch of uncertainty about their future. . . All four car manufacturers competing in Nascar are much healthier than they were a year ago," referring to Chevrolet, Dodge, Ford and Toyota.

"And then the teams have obviously been affected immensely with the sponsorship business model that has been tough, no question about it. Companies are, as you now know, are very careful, [cautious] to invest a lot of money in sponsorships of any kind, and we are dealing with that. And our teams are working with that. But despite that, that started to thaw a little bit . . . Teams are getting renewals of sponsorship. We are seeing some new companies . . . And so the best place for corporate sponsors to work best has always been Nascar and that's no different today."

Grand-Am Racing Treads New Roads With Continental Tire Alliance

Izod, Indy Racing League Drive Multi-Year Sponsorship Deal

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