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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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UA: Anthony Joshua (iSpot.tv Top Ads Below)

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Final Four '22 In NOLA
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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov202015

Spike, Charles, Samuel L. Take CFB Journey (With The Muppets) For Capital One

By Barry Janoff

November 19, 2015: Earlier this year, Charles Barkley, Spike Lee and Samuel L. Jackson went on a road trip for Capital One in a series of TV spots, directed by Lee, that culminated with a March Madness visit to the NCAA Men's Div. 1 basketball Final Four in Indianapolis.

The three travelers are back, and have brought some friends — Kermit and Miss Piggy of The Muppets fame for starters — on a journey that will culminate at the Capital One Orange Bowl, Dec. 31, where one of two semi-final College Football Playoff games will be played in Sun Life Stadium, Miami Gardens, Florida.

The first in a series of spots, also directed by Lee, to support the firm's backing of college football as well as its Quicksilver card broke this week to jump-start a multi-platform campaign that will lead to the Orange Bowl and beyond.

The commercial, "Bowl Mania: Kermit," finds Barkley, Lee and Jackson in a glamorous home seated before a lavish spread of food and ready to watch a college football game on TV. Kermit arrives at the front door, seemingly to spend time with the guys watching football. But he can't stay.

"What happened?" asks Jackson.

"She happened," sighs Kermit.

We then see Miss Piggy in a limousine, "Cut the chit-chat, Frog!!" she yells to Kermit. "We got a show to do," referencing The Muppets on ABC.

"Say it ain't so, my little green bro," says Lee. "It's so. I gotta go," says Kermit.

In addition to more TV spots in the series with Barkley, Lee and Jackson, Capital One will support with Internet, social media, outdoor around the South Florida region as well as in Sun Life Stadium and fan and customer activations. A Twitter-based sweepstakes (via #CallChuckB) is offering a trip and tickets to the Capital One Orange Bowl. (Details here.)

New spots in the campaign include "Ball Control," "Separated" and "Funny Guy" with Terry Bradshaw.

Lead agency is DDB Worldwide.

The presence of Kermit and Miss Piggy to tout the CFB playoff game is both organic and self-serving, as ESPN, which will air both semi-final CFB games and the National Championship, and The Muppets are sibling brands under the Disney Co. umbrella.

In 2010, Capital One signed a long-term deal to become a Corporate Champion partner of the NCAA, a top-tier status that also includes Coca-Cola and AT&T.

Since then, Capital One has been among the most aggressive marketers in the college sports scene.

In 2014, Capital One signed a multi-year deal with ESPN to become title sponsor for the Orange Bowl.

Between 2010-2014, Capital One spent $41.2 million on marketing for Div. I men's hoops March Madness, according to research and marketing firm Kantar Media, NY.

The financial services firm's overall ad spend in 2014 was $1.56 billion.

Capital One activations with the NCAA also include the Capital One Academic All-America Award, the Capital One Cup (presented annually to the college that accumulates the most points via final standings of teams in NCAA competition) and the Capital One Mascot Challenge.

The other semi-final playoff game will be held in the Goodyear Cotton Bowl, also on Dec. 31, in AT&T Stadium, home of the NFL's Dallas Cowboys, in Arlington, Texas.

The CFP National Championship is scheduled for Jan. 11, 2016, in the University of Phoenix Stadium, Glendale, Az. It also airs on ESPN.

”As a major supporter of college sports for over a decade, Capital One is excited to be the title sponsor of the Orange Bowl, especially as this legendary bowl game takes on even greater significance with the College Football Playoff,” Marc Mentry, svp-band marketing for Capital One, said when the Orange Bowl naming rights deal was signed. “Like millions of other fans, we’re looking forward to seeing incredible competition and drama play out during this new chapter of college football.”

“Like millions of other fans, we’re looking forward to seeing incredible competition and drama play out during this new chapter of college football.”

In the initial spot, when a dejected Kermit heads back to Miss Piggy and her limo, Barkley interjects, "Sometimes you bring home the bacon. Sometimes the bacon brings you home."

"Watch it, Chuckie!" admonishes Miss Piggy as the others laugh.

They head back inside but not before Jackson observes, "I always heard she was a ham."

The spot ends with Capital One's tag, "What's In Your Wallet?" and the text, "Official Sponsor of the College Football Playoff." (See the full spot here.)

A CFB-theme commercial with Jackson, "Matching Band," now airing shows the actor talking about the Quicksliver card accompanied by the drumline from Morehouse College.

Capital One Road Trip Takes Charles, Spike, Samuel L. To Final Four

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