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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Nov202015

Spike, Charles, Samuel L. Take CFB Journey (With The Muppets) For Capital One

By Barry Janoff

November 19, 2015: Earlier this year, Charles Barkley, Spike Lee and Samuel L. Jackson went on a road trip for Capital One in a series of TV spots, directed by Lee, that culminated with a March Madness visit to the NCAA Men's Div. 1 basketball Final Four in Indianapolis.

The three travelers are back, and have brought some friends — Kermit and Miss Piggy of The Muppets fame for starters — on a journey that will culminate at the Capital One Orange Bowl, Dec. 31, where one of two semi-final College Football Playoff games will be played in Sun Life Stadium, Miami Gardens, Florida.

The first in a series of spots, also directed by Lee, to support the firm's backing of college football as well as its Quicksilver card broke this week to jump-start a multi-platform campaign that will lead to the Orange Bowl and beyond.

The commercial, "Bowl Mania: Kermit," finds Barkley, Lee and Jackson in a glamorous home seated before a lavish spread of food and ready to watch a college football game on TV. Kermit arrives at the front door, seemingly to spend time with the guys watching football. But he can't stay.

"What happened?" asks Jackson.

"She happened," sighs Kermit.

We then see Miss Piggy in a limousine, "Cut the chit-chat, Frog!!" she yells to Kermit. "We got a show to do," referencing The Muppets on ABC.

"Say it ain't so, my little green bro," says Lee. "It's so. I gotta go," says Kermit.

In addition to more TV spots in the series with Barkley, Lee and Jackson, Capital One will support with Internet, social media, outdoor around the South Florida region as well as in Sun Life Stadium and fan and customer activations. A Twitter-based sweepstakes (via #CallChuckB) is offering a trip and tickets to the Capital One Orange Bowl. (Details here.)

New spots in the campaign include "Ball Control," "Separated" and "Funny Guy" with Terry Bradshaw.

Lead agency is DDB Worldwide.

The presence of Kermit and Miss Piggy to tout the CFB playoff game is both organic and self-serving, as ESPN, which will air both semi-final CFB games and the National Championship, and The Muppets are sibling brands under the Disney Co. umbrella.

In 2010, Capital One signed a long-term deal to become a Corporate Champion partner of the NCAA, a top-tier status that also includes Coca-Cola and AT&T.

Since then, Capital One has been among the most aggressive marketers in the college sports scene.

In 2014, Capital One signed a multi-year deal with ESPN to become title sponsor for the Orange Bowl.

Between 2010-2014, Capital One spent $41.2 million on marketing for Div. I men's hoops March Madness, according to research and marketing firm Kantar Media, NY.

The financial services firm's overall ad spend in 2014 was $1.56 billion.

Capital One activations with the NCAA also include the Capital One Academic All-America Award, the Capital One Cup (presented annually to the college that accumulates the most points via final standings of teams in NCAA competition) and the Capital One Mascot Challenge.

The other semi-final playoff game will be held in the Goodyear Cotton Bowl, also on Dec. 31, in AT&T Stadium, home of the NFL's Dallas Cowboys, in Arlington, Texas.

The CFP National Championship is scheduled for Jan. 11, 2016, in the University of Phoenix Stadium, Glendale, Az. It also airs on ESPN.

”As a major supporter of college sports for over a decade, Capital One is excited to be the title sponsor of the Orange Bowl, especially as this legendary bowl game takes on even greater significance with the College Football Playoff,” Marc Mentry, svp-band marketing for Capital One, said when the Orange Bowl naming rights deal was signed. “Like millions of other fans, we’re looking forward to seeing incredible competition and drama play out during this new chapter of college football.”

“Like millions of other fans, we’re looking forward to seeing incredible competition and drama play out during this new chapter of college football.”

In the initial spot, when a dejected Kermit heads back to Miss Piggy and her limo, Barkley interjects, "Sometimes you bring home the bacon. Sometimes the bacon brings you home."

"Watch it, Chuckie!" admonishes Miss Piggy as the others laugh.

They head back inside but not before Jackson observes, "I always heard she was a ham."

The spot ends with Capital One's tag, "What's In Your Wallet?" and the text, "Official Sponsor of the College Football Playoff." (See the full spot here.)

A CFB-theme commercial with Jackson, "Matching Band," now airing shows the actor talking about the Quicksliver card accompanied by the drumline from Morehouse College.

Capital One Road Trip Takes Charles, Spike, Samuel L. To Final Four

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