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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar262019

Jackie Robinson The Focus Of Budweiser Campaign, Film Directed By Spike Lee

By Barry Janoff

March 26, 2019: The life, times and impact of Jackie Robinson are celebrated every year both on and off the baseball field, perhaps more so this year to honor what would have been his 100th birthday.

To coincide with MLB Opening Day on March 28, Budweiser will launch a multi-platform campaign celebrating Jackie's legacy nationwide, including TV, cinema, print, out-of-home, digital, social and in-stadium media.

At the core of the effort is a three-minute short film “Impact," directed by Oscar winner Spike Lee in collaboration with the Jackie Robinson Foundation.

It is narrated by Jackie Robinson's daughter, Sharon Robinson, who is also the vice chair for the Jackie Robinson Foundation.

The three-minute film will launch nationwide on-air and in-stadiums on March 28.

Lee and Budweiser said the creative was inspired by Robinson’s quote, "A life is not important except in the impact it has on other lives.”

The three-minute homage features shots of Robinson on and off the field, shows how he continues to impact the lives of people — including a group of diverse immigrants who are being sworn in as U.S. citizens — and concludes by showing a group of people who are impacting their local communities.

"I'm honored to work with Sharon Robinson and Budweiser,” Lee said via Budweiser parent company Anheuser-Busch.

“All of us working in unison to pay homage to a great American who literally changed the game with the impact he made. Long live Jackie Robinson!"

The Jackie Robinson Foundation, founded by his wife, Rachael, is overseeing a season-long celebration of Robinson, which began with an exclusive photo exhibition — “In the Dugout with Jackie Robinson: An Intimate Portrait of a Baseball Legend” — in the Museum of the City of New York, which opened Jan. 31, Robinson’s birthdate.

The year-long celebration will culminate with the scheduled opening of the Jackie Robinson Museum in New York in December 2019.

Included will be MLB’s annual Jackie Robinson Day — April 15, when all players, managers, coaches and others wear Robinson’s No. 42 jersey to commemorate the day Robinson broke the baseball color line when the Brooklyn Dodgers started him at first base on April 15, 1947.

Events will take place in several cities throughout the year, including a speakers’ series, concerts and a traveling artifact exhibit.

Topps put Robinson on card No. 42 of its current Living Set collection.

As part of its campaign, Budweiser is raising money for the Jackie Robinson Foundation to help support the Jackie Robinson Museum.

Budweiser has created limited-edition Jackie Robinson "42" aluminum bottles for the MLB season. Marked with Jackie's signature, 42¢ from every bottle sold will be donated to the Jackie Robinson Foundation.

According to Ricardo Marques, vp-marketing core and value brands for Anheuser-Busch, “Jackie Robinson was a true American hero who displayed incredible courage and resilience in the name of equality and unity.

“His boundary-breaking achievements extend well beyond baseball through his work as a civil rights activist; undeniably Jackie Robinson continues to serve as an inspiration today for anyone out there looking to live with impact."

“Impact” includes shots of the former Ebbets Field, a current shot of Ebbets Field Apartments on the stadium’s location, plaques commemorating Ebbets Field and home plate where  “On April 15, 1947, Jack Roosevelt Robinson integrated Major League Baseball.”

It also includes the Jackie Robinson School, Jackie Robinson Museum; the rotunda in the New York Mets’ Citi Field, which was designed to recreate Ebbets Field and has oversize photos of Robinson on the walls; Robinson at home, with the Dodgers and his gravesite (he passed away on Oct. 24, 1972); and even a shot of Spike Lee in a Robinson jersey.

“Baseball is a game of impact,” Sharon Robinson says in the spot. “The powerful contact of the bat with the ball changes its direction and can change the outcome of the game. The impact isn’t just felt by the batter. Other players feel it, fans near and far feel it.

“But in 1947, that impact was felt well beyond any field. It was felt by the entire country.”

As we see current shots of a group of ipeople being sworn in as U.S. citizens and re-created historical shots of people listening to the radio during Dodgers-Robinson games, Sharon Robinson continues, “It was bigger than the game because it changed everything. Under the watchful eye of thousands, Jackie Robinson heroically stepped forward, determined to break the color barrier of the sport he loved.

“The crack of his bat became the sound of hope. A brief act. A fraction of a second. Yet with everlasting impact. An impact that changed things forever. Changed the game, the course of history, changed the whole nation. It changed his whole future. The things he would endure, The heights he would reach. The lives he would touch.

“Like a ballot just right, he set us on an irreversible trajectory. He taught us all that not just baseball but life itself is a game of impact. How do I know this? Jack Roosevelt Robinson is my dad.”

Jackie Robinson Getting Year-Long 100th Birthday Fete

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