Top
NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Skyy Vodka: John Cena See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb032016

Spalding Effort Sends NBA's Lillard, DeRozan In Search Of True Believers 

By Barry Janoff

February 3, 2016: Saying that it wants to celebrate the "passion and confidence that basketball fuels among athletes and fans both on and off the court," sporting goods and equipment company Spalding is launching a campaign to search for and focus on people who "have the uncompromising confidence needed to defy all odds and obstacles."

Spalding, the official basketball of the NBA and WNBA as well as the official backboard of the NBA, has put All-Stars Damian Lillard (Portland Trail Blazers) and DeMar DeRozan (Toronto Raptors) in the midst of a multi-platform effort, True Believers.

The campaign includes Internet, social media, digital, an element offering a trip to the NBA Finals in June and a three part docu-series, scheduled to premier in June, which "celebrates the inner confidence and True Believers spirit shared by athletes the world over."

The umbrella tag line: "True Believers Are True To The Game."

There are two interactive elements to the effort.

People who post a photo of themselves or others on Twitter or Instagram that show how they are "True to the Game" will be eligible for such prizes as Spalding NBA products and game tickets. (Details here.)

Separately, at a Web destination, TrueBelievers.Spalding.com, visitors will find a Spalding Nickname Generator.

According to Spalding, "By answering a series of quick, yet intuitive questions, consumers can generate a nickname, which is then delivered to them by brand endorsers Lillard and DeRozan. These unique names will be created for True Believers to discover and share on their social networks.

Spalding said that for a limited time visitors who generate a nickname would be entered to win a trip to the NBA Finals. (Details here.) Early entries include "The Board Collector," "Arc of Justice," "World's Smallest Dunklin" and "Head Honcho in the Poncho."

"My Mom named me Damian," Lllard says in one supporting spot. "Now I got people calling me 'Game Time,' 'Ill Lil' and 'The Omen.' It's cool. I appreciate it. I always knew that one day, my name would stand for something. And look good on a jersey."

Text then reads, "Damian earned his name. Will you?"

Among other activations, Lillard and DeRozan are scheduled to participate in a special Periscope interview prior to the Raptors playing at the Trail Blazers on Feb. 4.

"As the official basketball of the NBA we have a front row seat to the passion and confidence the sport fuels among athletes and fans both on and off the court," Kenyatta Bynoe, senior director-marketing for Spalding, said in a statement. "Our goal is to tap into that passion via storytelling across multiple channels in a way that will actively demonstrate how our products enable confidence as well as insert Spalding into the lifestyle conversation."

The three part docu-series, in partnership with Slam Magazine and via agency Walton Isaacson, is scheduled to be distributed via ABC, ESPN.com and the Maker Studios YouTube network and promoted via WatchESPN app, local ESPN social channels and on the Slam, ESPN and ABC digital networks, per Spalding.

According to  Vida Cornelious, evp/CEO for Walton Isaacson, "This campaign will start a new dialogue around Spalding with the millennial athlete. We know he or she wants the tools and products they believe can take them to the next level and get it done. We're creating a movement around them and a call-to-action to share their stories because believers change the game on the court and in life."

Spalding also has official alliances that include the NCAA (official backboard), Little League World Series (official baseball) and King of the Beach Volleyball Tour (official volleyball).
 
Back to Home Page