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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb032016

Spalding Effort Sends NBA's Lillard, DeRozan In Search Of True Believers 

By Barry Janoff

February 3, 2016: Saying that it wants to celebrate the "passion and confidence that basketball fuels among athletes and fans both on and off the court," sporting goods and equipment company Spalding is launching a campaign to search for and focus on people who "have the uncompromising confidence needed to defy all odds and obstacles."

Spalding, the official basketball of the NBA and WNBA as well as the official backboard of the NBA, has put All-Stars Damian Lillard (Portland Trail Blazers) and DeMar DeRozan (Toronto Raptors) in the midst of a multi-platform effort, True Believers.

The campaign includes Internet, social media, digital, an element offering a trip to the NBA Finals in June and a three part docu-series, scheduled to premier in June, which "celebrates the inner confidence and True Believers spirit shared by athletes the world over."

The umbrella tag line: "True Believers Are True To The Game."

There are two interactive elements to the effort.

People who post a photo of themselves or others on Twitter or Instagram that show how they are "True to the Game" will be eligible for such prizes as Spalding NBA products and game tickets. (Details here.)

Separately, at a Web destination, TrueBelievers.Spalding.com, visitors will find a Spalding Nickname Generator.

According to Spalding, "By answering a series of quick, yet intuitive questions, consumers can generate a nickname, which is then delivered to them by brand endorsers Lillard and DeRozan. These unique names will be created for True Believers to discover and share on their social networks.

Spalding said that for a limited time visitors who generate a nickname would be entered to win a trip to the NBA Finals. (Details here.) Early entries include "The Board Collector," "Arc of Justice," "World's Smallest Dunklin" and "Head Honcho in the Poncho."

"My Mom named me Damian," Lllard says in one supporting spot. "Now I got people calling me 'Game Time,' 'Ill Lil' and 'The Omen.' It's cool. I appreciate it. I always knew that one day, my name would stand for something. And look good on a jersey."

Text then reads, "Damian earned his name. Will you?"

Among other activations, Lillard and DeRozan are scheduled to participate in a special Periscope interview prior to the Raptors playing at the Trail Blazers on Feb. 4.

"As the official basketball of the NBA we have a front row seat to the passion and confidence the sport fuels among athletes and fans both on and off the court," Kenyatta Bynoe, senior director-marketing for Spalding, said in a statement. "Our goal is to tap into that passion via storytelling across multiple channels in a way that will actively demonstrate how our products enable confidence as well as insert Spalding into the lifestyle conversation."

The three part docu-series, in partnership with Slam Magazine and via agency Walton Isaacson, is scheduled to be distributed via ABC, ESPN.com and the Maker Studios YouTube network and promoted via WatchESPN app, local ESPN social channels and on the Slam, ESPN and ABC digital networks, per Spalding.

According to  Vida Cornelious, evp/CEO for Walton Isaacson, "This campaign will start a new dialogue around Spalding with the millennial athlete. We know he or she wants the tools and products they believe can take them to the next level and get it done. We're creating a movement around them and a call-to-action to share their stories because believers change the game on the court and in life."

Spalding also has official alliances that include the NCAA (official backboard), Little League World Series (official baseball) and King of the Beach Volleyball Tour (official volleyball).
 
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