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What Are You Watching In April 2018
 
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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb032016

Spalding Effort Sends NBA's Lillard, DeRozan In Search Of True Believers 

By Barry Janoff

February 3, 2016: Saying that it wants to celebrate the "passion and confidence that basketball fuels among athletes and fans both on and off the court," sporting goods and equipment company Spalding is launching a campaign to search for and focus on people who "have the uncompromising confidence needed to defy all odds and obstacles."

Spalding, the official basketball of the NBA and WNBA as well as the official backboard of the NBA, has put All-Stars Damian Lillard (Portland Trail Blazers) and DeMar DeRozan (Toronto Raptors) in the midst of a multi-platform effort, True Believers.

The campaign includes Internet, social media, digital, an element offering a trip to the NBA Finals in June and a three part docu-series, scheduled to premier in June, which "celebrates the inner confidence and True Believers spirit shared by athletes the world over."

The umbrella tag line: "True Believers Are True To The Game."

There are two interactive elements to the effort.

People who post a photo of themselves or others on Twitter or Instagram that show how they are "True to the Game" will be eligible for such prizes as Spalding NBA products and game tickets. (Details here.)

Separately, at a Web destination, TrueBelievers.Spalding.com, visitors will find a Spalding Nickname Generator.

According to Spalding, "By answering a series of quick, yet intuitive questions, consumers can generate a nickname, which is then delivered to them by brand endorsers Lillard and DeRozan. These unique names will be created for True Believers to discover and share on their social networks.

Spalding said that for a limited time visitors who generate a nickname would be entered to win a trip to the NBA Finals. (Details here.) Early entries include "The Board Collector," "Arc of Justice," "World's Smallest Dunklin" and "Head Honcho in the Poncho."

"My Mom named me Damian," Lllard says in one supporting spot. "Now I got people calling me 'Game Time,' 'Ill Lil' and 'The Omen.' It's cool. I appreciate it. I always knew that one day, my name would stand for something. And look good on a jersey."

Text then reads, "Damian earned his name. Will you?"

Among other activations, Lillard and DeRozan are scheduled to participate in a special Periscope interview prior to the Raptors playing at the Trail Blazers on Feb. 4.

"As the official basketball of the NBA we have a front row seat to the passion and confidence the sport fuels among athletes and fans both on and off the court," Kenyatta Bynoe, senior director-marketing for Spalding, said in a statement. "Our goal is to tap into that passion via storytelling across multiple channels in a way that will actively demonstrate how our products enable confidence as well as insert Spalding into the lifestyle conversation."

The three part docu-series, in partnership with Slam Magazine and via agency Walton Isaacson, is scheduled to be distributed via ABC, ESPN.com and the Maker Studios YouTube network and promoted via WatchESPN app, local ESPN social channels and on the Slam, ESPN and ABC digital networks, per Spalding.

According to  Vida Cornelious, evp/CEO for Walton Isaacson, "This campaign will start a new dialogue around Spalding with the millennial athlete. We know he or she wants the tools and products they believe can take them to the next level and get it done. We're creating a movement around them and a call-to-action to share their stories because believers change the game on the court and in life."

Spalding also has official alliances that include the NCAA (official backboard), Little League World Series (official baseball) and King of the Beach Volleyball Tour (official volleyball).
 
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