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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov252013

Spalding Seeking Foothold In $14B U.S. Sports Shoe Market With Footwear Launch

By Barry Janoff

November 25, 2013: Already found in all NBA arenas and on many hoops courts around the world, basketball and equipment company Spalding said it would expand its presence by adding basketball shoes to its roster.

Spalding, which is the official basketball of the NBA, said it plans to become a "total solution for the basketball category, including equipment — backboards, inflatables, accessories — footwear and apparel."

The Spalding hoops footwear, scheduled to hit retail in Fall 2014, will be anchored by Point Forward, which Spalding described as a "high end performance shoe."

Spalding currently makes performance shoes for running, tennis and the outdoor categories.

Spalding, a division of Russell Brands, and the official basketball of the NBA since 1983, said it would support the launch with a marketing strategy to include player endorsements. Mario Chalmers of the Miami Heat is the first player to align with the brand.

Paul Pierce of the Brooklyn Nets is the lead spokesperson for Spalding basketballs.

The footwear division will be lead by David Zumbach, vp for Spalding footwear; and Steve Sunderland, vp-marketing for footwear.

Nike and its Jordan Brand division have more than 90% of the U.S. basketball shoe market, according to research and trade industry resource firm SportsOneSource, Charlotte, NC. Nike NBA player endorsements include LeBron James, Kevin Durant and Kobe Bryant; Jordan Brand's roster includes Chris Paul, Russell Westbrook, Carmelo Anthony and its namesake, Michael Jordan.

Adidas, a distant second in the category with about 6% of the market, has endorsement deals with Dwight Howard, John Wall, Ricky Rubio and Derrick Rose. Rose missed all of last season due to surgery on his left knee and, after playing the first month of the 2013-14 campaign, will miss the rest of the season due to surgery on his right knee.

Spalding, quoting figures from SportsOneSource, said the basketball footwear category experienced a 25% sales growth during the 12 months ended March 31, 2013. The  U.S. athletic footwear market is estimated to be $13.8 billion and the global marketing $75 billion, according to Spalding via SportsOneSource.

"Spalding has been an industry leader in innovation introducing such products as Infusion, NeverFlat and Spalding Rookie Gear basketballs," Zumbach said in a statement. "We will now bring that same innovative spirit to on-court performance basketball footwear."

Spalding said its 2014 basketball shoe roster would feature a "new proprietary D30 Pulse Technology, which cushions and responds to a player's every move, absorbs shock and gives impact energy back to the user on take-off."

Point Forward will retail for approximately $120; the full lineup of Spalding's team shoes will retail between $80-$120.

"Our footwear division's efforts will enhance the strength and credibility of Spalding as a global brand in basketball," said Zumbach. "To quote our founder, A.G. Spalding, 'Everything is possible to him, who dares.' Those sentiments resonate with our brand's new vision."

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