Top
QUICK HITS

• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov252013

Spalding Seeking Foothold In $14B U.S. Sports Shoe Market With Footwear Launch

By Barry Janoff

November 25, 2013: Already found in all NBA arenas and on many hoops courts around the world, basketball and equipment company Spalding said it would expand its presence by adding basketball shoes to its roster.

Spalding, which is the official basketball of the NBA, said it plans to become a "total solution for the basketball category, including equipment — backboards, inflatables, accessories — footwear and apparel."

The Spalding hoops footwear, scheduled to hit retail in Fall 2014, will be anchored by Point Forward, which Spalding described as a "high end performance shoe."

Spalding currently makes performance shoes for running, tennis and the outdoor categories.

Spalding, a division of Russell Brands, and the official basketball of the NBA since 1983, said it would support the launch with a marketing strategy to include player endorsements. Mario Chalmers of the Miami Heat is the first player to align with the brand.

Paul Pierce of the Brooklyn Nets is the lead spokesperson for Spalding basketballs.

The footwear division will be lead by David Zumbach, vp for Spalding footwear; and Steve Sunderland, vp-marketing for footwear.

Nike and its Jordan Brand division have more than 90% of the U.S. basketball shoe market, according to research and trade industry resource firm SportsOneSource, Charlotte, NC. Nike NBA player endorsements include LeBron James, Kevin Durant and Kobe Bryant; Jordan Brand's roster includes Chris Paul, Russell Westbrook, Carmelo Anthony and its namesake, Michael Jordan.

Adidas, a distant second in the category with about 6% of the market, has endorsement deals with Dwight Howard, John Wall, Ricky Rubio and Derrick Rose. Rose missed all of last season due to surgery on his left knee and, after playing the first month of the 2013-14 campaign, will miss the rest of the season due to surgery on his right knee.

Spalding, quoting figures from SportsOneSource, said the basketball footwear category experienced a 25% sales growth during the 12 months ended March 31, 2013. The  U.S. athletic footwear market is estimated to be $13.8 billion and the global marketing $75 billion, according to Spalding via SportsOneSource.

"Spalding has been an industry leader in innovation introducing such products as Infusion, NeverFlat and Spalding Rookie Gear basketballs," Zumbach said in a statement. "We will now bring that same innovative spirit to on-court performance basketball footwear."

Spalding said its 2014 basketball shoe roster would feature a "new proprietary D30 Pulse Technology, which cushions and responds to a player's every move, absorbs shock and gives impact energy back to the user on take-off."

Point Forward will retail for approximately $120; the full lineup of Spalding's team shoes will retail between $80-$120.

"Our footwear division's efforts will enhance the strength and credibility of Spalding as a global brand in basketball," said Zumbach. "To quote our founder, A.G. Spalding, 'Everything is possible to him, who dares.' Those sentiments resonate with our brand's new vision."

Back to Home Page