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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov252013

Spalding Seeking Foothold In $14B U.S. Sports Shoe Market With Footwear Launch

By Barry Janoff

November 25, 2013: Already found in all NBA arenas and on many hoops courts around the world, basketball and equipment company Spalding said it would expand its presence by adding basketball shoes to its roster.

Spalding, which is the official basketball of the NBA, said it plans to become a "total solution for the basketball category, including equipment — backboards, inflatables, accessories — footwear and apparel."

The Spalding hoops footwear, scheduled to hit retail in Fall 2014, will be anchored by Point Forward, which Spalding described as a "high end performance shoe."

Spalding currently makes performance shoes for running, tennis and the outdoor categories.

Spalding, a division of Russell Brands, and the official basketball of the NBA since 1983, said it would support the launch with a marketing strategy to include player endorsements. Mario Chalmers of the Miami Heat is the first player to align with the brand.

Paul Pierce of the Brooklyn Nets is the lead spokesperson for Spalding basketballs.

The footwear division will be lead by David Zumbach, vp for Spalding footwear; and Steve Sunderland, vp-marketing for footwear.

Nike and its Jordan Brand division have more than 90% of the U.S. basketball shoe market, according to research and trade industry resource firm SportsOneSource, Charlotte, NC. Nike NBA player endorsements include LeBron James, Kevin Durant and Kobe Bryant; Jordan Brand's roster includes Chris Paul, Russell Westbrook, Carmelo Anthony and its namesake, Michael Jordan.

Adidas, a distant second in the category with about 6% of the market, has endorsement deals with Dwight Howard, John Wall, Ricky Rubio and Derrick Rose. Rose missed all of last season due to surgery on his left knee and, after playing the first month of the 2013-14 campaign, will miss the rest of the season due to surgery on his right knee.

Spalding, quoting figures from SportsOneSource, said the basketball footwear category experienced a 25% sales growth during the 12 months ended March 31, 2013. The  U.S. athletic footwear market is estimated to be $13.8 billion and the global marketing $75 billion, according to Spalding via SportsOneSource.

"Spalding has been an industry leader in innovation introducing such products as Infusion, NeverFlat and Spalding Rookie Gear basketballs," Zumbach said in a statement. "We will now bring that same innovative spirit to on-court performance basketball footwear."

Spalding said its 2014 basketball shoe roster would feature a "new proprietary D30 Pulse Technology, which cushions and responds to a player's every move, absorbs shock and gives impact energy back to the user on take-off."

Point Forward will retail for approximately $120; the full lineup of Spalding's team shoes will retail between $80-$120.

"Our footwear division's efforts will enhance the strength and credibility of Spalding as a global brand in basketball," said Zumbach. "To quote our founder, A.G. Spalding, 'Everything is possible to him, who dares.' Those sentiments resonate with our brand's new vision."

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