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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun142010

Sony Taking Activation Action On 2010 Dew Tour

June 14, 2010: Sony said its has joined an all-star action sports marketing roster supporting the 2010 Dew Tour, a series of five events featuring competition in skateboard, BMX and freestyle motocross athletes. Among the athletes scheduled to participate are Shaun White, Ryan Sheckler and Chaz Ortiz.

Sony will be part of the Tour beginning June 25 in Boston and running until Oct. 17 in Las Vegas. Financial terms were not disclosed.

Other Dew Tour partners include title sponsor Mountain Dew (a division of PepsiCo); event title sponsors Nike 6.0, Wendy's and Toyota; and associate partners Ball Park, JCPenney, Matador by Jack Link's, Paul Mitchell, PlayStation, PowerBar and Verizon.

As part of the deal, Sony will get event signage and have an on-site "Innov8 Park," three separate Sony tents where fans can "See It, Hear It, Play It & Share It Here First."  In addition to showcasing a variety of new products, the tents will host appearances and signings from top athletes competing on tour. Among those scheduled to appear are Ortiz (2008 Dew Cup Champion), Daniel Dhers (three-time Dew Cup Champion), Ryan Decenzo, Adam Taylor, Tyler Hendleyand Jordan Hoffart.

Sony also is supporting with social media including dedicated destinations at Twitter and Facebook.

Among the products Sony said it plans to feature is the PlayStation Move motion controller and 3D Gaming, with fans able to interact with such titles as WipEout, MotorStorm:Apocalypse, Pain and Super Stardust. Other products scheduled to be featured are Bloggie cameras, the TRIK iPod/iPhone Dock Speaker System and PIIQ headphones.

The Tour is under the auspices of Alli (Alliance of Action Sports) and includes such media partners as NBC Sports, MTV and USA Network. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport 2, Fox Australia, Extreme Channel and Allarco Superchannel.

2010 Dew Tour Event Schedule:
• June 25-26: Boston, Skate Open, ISF Skateboarding World Championships
• July 23-24: Chicago,  Nike 6.0 BMX Open
• Aug. 12-15: Portland, Ore. Wendy's Invitational
• Sept. 16-19: Salt Lake City,  Toyota Challenge
• Oct. 14–17: Las Vegas, Dew Tour Championships

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