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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun142010

Sony Taking Activation Action On 2010 Dew Tour

June 14, 2010: Sony said its has joined an all-star action sports marketing roster supporting the 2010 Dew Tour, a series of five events featuring competition in skateboard, BMX and freestyle motocross athletes. Among the athletes scheduled to participate are Shaun White, Ryan Sheckler and Chaz Ortiz.

Sony will be part of the Tour beginning June 25 in Boston and running until Oct. 17 in Las Vegas. Financial terms were not disclosed.

Other Dew Tour partners include title sponsor Mountain Dew (a division of PepsiCo); event title sponsors Nike 6.0, Wendy's and Toyota; and associate partners Ball Park, JCPenney, Matador by Jack Link's, Paul Mitchell, PlayStation, PowerBar and Verizon.

As part of the deal, Sony will get event signage and have an on-site "Innov8 Park," three separate Sony tents where fans can "See It, Hear It, Play It & Share It Here First."  In addition to showcasing a variety of new products, the tents will host appearances and signings from top athletes competing on tour. Among those scheduled to appear are Ortiz (2008 Dew Cup Champion), Daniel Dhers (three-time Dew Cup Champion), Ryan Decenzo, Adam Taylor, Tyler Hendleyand Jordan Hoffart.

Sony also is supporting with social media including dedicated destinations at Twitter and Facebook.

Among the products Sony said it plans to feature is the PlayStation Move motion controller and 3D Gaming, with fans able to interact with such titles as WipEout, MotorStorm:Apocalypse, Pain and Super Stardust. Other products scheduled to be featured are Bloggie cameras, the TRIK iPod/iPhone Dock Speaker System and PIIQ headphones.

The Tour is under the auspices of Alli (Alliance of Action Sports) and includes such media partners as NBC Sports, MTV and USA Network. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport 2, Fox Australia, Extreme Channel and Allarco Superchannel.

2010 Dew Tour Event Schedule:
• June 25-26: Boston, Skate Open, ISF Skateboarding World Championships
• July 23-24: Chicago,  Nike 6.0 BMX Open
• Aug. 12-15: Portland, Ore. Wendy's Invitational
• Sept. 16-19: Salt Lake City,  Toyota Challenge
• Oct. 14–17: Las Vegas, Dew Tour Championships

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