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KEEPING SCORE

What Excited Marketers Most About April?
NBA Playoffs Begin 23.2%
NHL Stanley Cup Playoffs Begin 23.2%
NCAA Final Four March 31-April 2 14.3%
NFL Draft April 26-28 12.5%
MLB Openers April 2-8 10.7%
The Masters April 5-8 7.3%
Boston Marathon April 16 3.6%
Other: 5.4%

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    Soccer

    • Adidas Ad Teams MiCoach, MLS

    • Tecate Seeks Soccer Scribes

    • U.S. Soccer Nets Century 21 Deal

    • Seiko Kicks Up With Soccer

      Landon Donovan of the Los Angeles Galaxy and U.S. Men's National Team is now a brand ambassador for Seiko, which also has a new deal with FC Barcelona. MORE

    • Barcelona Signs Qatar Deal

      FC Barcelona has signed the first jersey-front sponsorship deal in its 111-year history, giving Qatar Foundation valuable space to advance Qatar's World Cup status. MORE

    • U.S. Focus On '22 World Cup

      The USA Bid Committee has pulled its efforts to host the FIFA World Cup in 2018 in order to intensify efforts for the event in 2022. MORE

    • Adidas' $200M MLS Deal

      On the heels of a successful World Cup, adidas renews its deal with Major League Soccer, but what are they getting for $200M? More

    • Donovan's Net Gains

      Can U.S. National Team star Landon Donovan become the most marketable American-born soccer player ever? MORE

    • World Cup 2010

      Marketing, activations, sponsorship deals, ESPN coverage and more coverage behind the 2010 event that has the world's eyes on South Africa.

    • Clinton Leads U.S.

      Former President Bill Clinton is named Honorary Chairman of the USA Bid Committee to help bring the 2018 or 2022 World Cup to America. MORE

    • U.S. Eyes FIFA Cup

      U.S. makes its official bid to FIFA to host either the 2018 or 2020 World Cup. MORE

    • Castrol Scores Deal

      Castrol Motor Oil, already a FIFA World Cup partner, extends its soccer alliance with a deal that includes MLS and the U.S. Men's National Team. MORE

    • Soccer Icon's Deal

      Carla Overbeck, captain on two U.S. Women's National Team World Cup wins and the gold medal team at the 1996 Olympics signs a deal with Instaflex. MORE

    • MLS Joins Disney

      A four-team soccer tournament will help to open the renovated and rebranded ESPN Wide World of Sports Complex at Disney World in February. MORE

    • MLS Gets 'Tired'

      Continental rolls into 2010 with new deal to become the official tire partner of Major League Soccer. MORE

    • U.S. Ups Cup Bid

      The U.S. Bid Committee has its final list of 18 cities it will submit to FIFA as part of its effort to host the World Cup in 2018 or 2022. MORE

    • Beckham New York

      New York media and the New York Red Bulls gear up for the return of David Beckham. MORE

    • Beckham Is Back

      David Beckham is back in the U.S. to play for the Los Angeles Galaxy, but will this be his farewell tour in America? MORE

    • Beckham Motorola

      David Beckham won't be back in the U.S. until July, but a new campaign for Motorola's Aura with the soccer player hits in late April. MORE

    • Volkswagen MLS

      Volkswagen of America said it has renewed its deal with Major League Soccer and Soccer United Marketing to be the league's official automotive partner. MORE

    • MLS Beckham Deal

      The Los Angeles Galaxy and AC Milan have finalized a deal that would allow David Beckham to return to the U.S. in July. MORE

    • MLS Beckham July

      The David Beckham saga involving the Los Angeles Galaxy and AC Milan may be nearing a resolution. MORE