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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Apr262016

Snyder's Of Hanover Puts A Baseball Twist On National Pretzel Day With Players, Icons

Special To NYSportsJournalism.com

April 26, 2016: Snyder's of Hanover is not an official partner with MLB, but the snack brand best known for its variety of pretzels, is making a strong guerrilla effort to make people think it is.

Pretzels are a favorite in MLB ballparks, which Snyder's plans to use to its advantage today, April 26, which is National Pretzel Day.

Throughout the day, current and former players including Chipper Jones, Zack Wheeler (pictured below), Jason Motte, Glen Perkins and Joe Panik will assist Snyder's employees in handing out free bags of pretzels in and around the ball parks in such cities as Atlanta, Chicago, Denver, Detroit, Minneapolis, New York, San Francisco and Washington DC.

Snyder's also said that these and other baseball players would be on their respective Twitter accounts spreading the world about pretzels.

"Hit the sweet spot with my favorite #PretzelsBaby from Snynder's on National Pretzel Day," Wheeler, who pitches for the New York Mets, told followers on his Twitter account.

In addition, Snyder's is directing people to its Facebook and Twitter pages for product giveaways throughout the day and to tag photos or posts on social media using  #PretzelsBaby and #NationalPretzelDay to join in the celebration.

"Snyder's of Hanover pretzels are hearty, crunchy, bold, and baked – they clearly deserve their own national holiday," Rod Troni, CMO for Snyder's-Lance, said in a statement. "We are excited to give thousands of people a chance to get a taste of our delicious Pretzel Pieces on National Pretzel Day."

The annual event began in 2003 when then Pennsylvania Gov. Ed Rendell declared April 26 “National Pretzel Day” to acknowledge the importance of the pretzel to the state’s history and economy.

The annual U.S. pretzel industry is worth over $550 million. On average, people in America consume about 1.5 pounds of pretzels per year, according to snack food associations.

"We love Snyder's of Hanover pretzels, and we want everyone to tell us why they love them too on National Pretzel Day," said Troni. "Today, we're all celebrating pretzels, baby!"

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