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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Oct062014

Snowboarding Stars Stoked To Shred Hollywood, TV With Boost From Oakley

By Barry Janoff

Ocotber 6, 2014: Oakley has seen its products on athletes, playing fields, slopes and business, casual and competitive fields around the world for nearly 40 years.

Now, the sports performance lifestyle and equipment company is hitting big, small and second screens with Snowboarding: For Me, described as "a film that brings to life the unique relationship between its world-class snowboarding team and the sport and lifestyle they inhabit every single day."

With the help of some of the world's top snowboarders — including Shaun White, Mark McMorris and Ståle Sandbech — Oakley takes the action sport from the slopes to Hollywood with a national tour beginning later this month, to iTunes with an effort that plays up the sounds and tracks of snowboarding and then to TV, with an edited version scheduled to premiere on ABC’s World of X Games on Nov. 23.

Snowboarding: For Me seeks to channel the best of such iconic action-sports documentary films as The Endless Summer (1966, surfing), Touching the Void (2001, mountain climbing), Dogtown and Z-Boys (2001, skateboarding) and Pumping Iron (1977, body-building).

“In setting out to make Snowboarding: For Me, the aim was to provide our team of athletes — arguably one of the most diverse and prolific groups of riders ever assembled — a platform to tell their story, to express themselves through snowboarding and to inspire others with their creativity and passion for the sport,” Patrick McIlvain, vp-global sports marketing for Oakley, said in a statement. “What you’ll see on screen exceeds those goals. The movie taps into that internal craving we all have, whether a world-class snowboarder or newcomer, to get out and ride for love of the sport.”

Snowboarding: For Me, shot during the 2013-14 season, includes new and archival footage with first-person narrative from the likes of snowboarding pioneers Terje Håkonsen, Eero Ettala and JP Walker; Olympians White, McMorris and Sandbech; and backcountry specialists Jake Blauvelt and Nicolas Müller.

Marketing support includes a tralier spot, Internet, a dedicated Web site and social media.

“I want to inspire people to go ride, be creative, be yourself, have fun,” Müller said in a statement. “I know life is serious, but that’s why we have snowboarding.”

The film is scheduled to premiere at the Lido Theatre in Newport Beach, Calif. (Oct. 30), then open nationwide and globally over the following weeks. (Full scheduled below).

Oakley will make Snowboarding: For Me available for downloading on iTunes Nov. 4.

A version of the movie edited for TV is scheduled to air during ABC’s World of X Games on Nov. 23,  in collaboration with ESPN.

In addition to snowboarding, Oakley has alliances in such sports as MLB (including Giancarlo Stanton, Matt Kemp, Miguel Cabrera) and Jose Bautista), golf (including Bubba Watson, Ian Poulter, Ricky Barnes and Zach Johnson), skiing (including Lindsey Vonn and Mikaela Shiffrin), tennis (Sam Stosur and the Bryan Brothers), surfing, BMX, triathlon and cycling.

Snowboarding: For Me International World Premiere Schedule
Oct. 30: Newport Beach, CA (Lido Theatre)
Oct. 31: Vancouver, B.C., Canada (Imperial Theater)
Nov. 1: Denver, CO (Sie Film Center)
Nov. 2: Toronto, Ontario, Canada (Bloor Hot Docs Cinema)
Nov. 4: New York, NY (Sunshine Cinema)
Nov. 6: London, England (TBD)
Nov. 7: Innsbruck, Austria (Metropol)
Nov. 8: Helsinki, Finland (Finnkino Tennispalatsi)
Source: Oakley

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