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• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Wednesday
Feb242016

WWE Is Hungry To Have Snickers As Presenting Partner For WrestleMania 32

By Barry Janoff

February 23, 2016: If you're not you when you're hungry, you might be happy to know that WWE Superstars and Divas feel the same way.

WWE has signed a deal with Snickers making the candy brand the exclusive presenting partner for WrestleMania 32, scheduled for April 3 in AT&T Stadium, Arlington, Texas.

Snickers, which already works with WWE, will have extensive brand presence during WrestleMania 32 and also during the weeks prior, including custom content integration within the live worldwide WWE Network telecast, promotional activity at WrestleMania Axxess (WWE’s four-day, interactive fan festival), integration on WWE’s flagship TV programs, presence at WWE live events leading up to WrestleMania and TV spots featuring WWE athletes and divas.

Financial terms were not disclosed.

"They are such a good brand. Yes, it's about being family-friendly. But the 'You're Not You When You're Hungry' campaign is such a nice fit for us," said John Brody,evp-global sales & partnerships for WWE. "We are excited that they and (lead agency) BBDO have agreed to work with us. And take the Snickers' campaign, which already has its own voice, and combine it with a voice that is truly WWE.

"So you'll see that across digital, social, TV. That's an exciting thing for us. It also shows the respect that they have for our story-telling abilities. And how our brand fits so well with theirs," said Brody.

Snickers has already brought its quirky brand of marketing to the table, putting the likes of Roman Reigns, The Miz and Dolph Ziggler into a 'Who Are You When You're Hungry" campaign that will ramp up as WrestleMania 32 approaches.

A leadoff spot starring Diva Paige, "Who Are You When You're Hungry?" follows the shape-shifting theme of the brand's Super Bowl 50 commercial, "Marilyn," in which actor Willem Defoe plays a hungry Marilyn Monroe (in the famous skirt-blowing scene from The Seven Year Itch), which in turn followed a Snickers' ad from Super Bowl 49, "The Brady Bunch," in which Danny Trejo plays Marcia and Steve Buscemi appears as Jan.

Here, Paige first appears as a ballerina eating a Snickers bar labeled Princess, then converts to her ornery self when she satisfies her hunger by eating the candy. (See the full spot here.)

The alliance also comes with a sweepstakes, "Hungry For Mania," with people who submit images of themselves showing who they are when they're hungry eligible to win a trip to WrestleMania 32. (Details here.)

According to Allison Miazga-Bedrick, senior brand director for Snickers, “With their larger-than-life personalities, WWE Superstars and Divas are perfect for showcasing the various dramatic effects of hunger, so we’re thrilled to partner with WWE on WrestleMania 32. Hopefully millions of fans will follow their lead and share who they become when they’re hungry to enter the ‘Hungry for Mania’ promotion.”

WWE said that WrestleMania 31, held this past March in Levi's Stadium, home of the NFL's San Francisco 49ers, generated $139 million in economic impact for the Santa Clara/San Jose region, according to a study conducted for WWE by the Enigma Research Corporation, Toronto.

That included $22 million spent on hotels and accommodations within the Santa Clara/San Jose region.

WrestleMania 32 could approach or even top $140 million, according to local industry analysts.

Snickers, which made its debut in 1930, has annual global sales of $2 billion, according to parent company Mars Inc.

In addition to WrestleMania 32 presented by Snickers, other activities will include WrestleMania Axxess (in the Kay Bailey Hutchison Convention Center), WWE NXT, the 2016 WWE Hall of Fame Induction Ceremony (in American Airlines Center), Monday Night Raw (also in American Airlines Center) and more than a dozen activities "designed to give back to the host community, such as “Be a STAR” anti-bullying rallies, hospital visits and Make-A-Wish events.

"What we offer, and what Snickers is really excited about, is that we can integrate some of our top talent into this program," said Brody. "Not just in TV creative, but through social, digital, as part of the sweepstakes and on the ground during WrestleMania 32 events."

Over the past nine years, WrestleMania has generated more than $700 million in cumulative economic impact for the cities that have hosted the event, per WWE.

The all-time WrestleMania attendance figure is 93,173, set at WrestleMania 3 in the Silverdome, in Pontiac, Michigan, on March 29, 1987.

That record could be broken at WrestleMania 32 in AT&T Stadium, home for the Dallas Cowboys, which can fit some 105,000 (including standing room).

WWE said that WrestleMania 31 held this past March in Levi's Stadium, home of the NFL's San Francisco 49ers, was the highest-grossing live event in WWE history, at $12.6 million, and helped the WWE Network to surpass 1.3 million subscribers.

It also set a record at Levi's Stadium, which seats about 68,500, with attendance given as 76,976.

Recent venues have included WrestleMania 29 MetLife Stadium, East Rutherford, NJ (attendance 80,676); WrestleMania 28 Sun Life Stadium, Miami (attendance 78,363); and WrestleMania 27 Georgia Dome, Atlanta (attendance 71,617).

WrestleMania 32 will be broadcast live on WWE Network in more than 175 countries.

Ronda, Rock Helped Pile-Drive WWE WrestleMania 31 To Record $139M Impact

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