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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Feb242016

WWE Is Hungry To Have Snickers As Presenting Partner For WrestleMania 32

By Barry Janoff

February 23, 2016: If you're not you when you're hungry, you might be happy to know that WWE Superstars and Divas feel the same way.

WWE has signed a deal with Snickers making the candy brand the exclusive presenting partner for WrestleMania 32, scheduled for April 3 in AT&T Stadium, Arlington, Texas.

Snickers, which already works with WWE, will have extensive brand presence during WrestleMania 32 and also during the weeks prior, including custom content integration within the live worldwide WWE Network telecast, promotional activity at WrestleMania Axxess (WWE’s four-day, interactive fan festival), integration on WWE’s flagship TV programs, presence at WWE live events leading up to WrestleMania and TV spots featuring WWE athletes and divas.

Financial terms were not disclosed.

"They are such a good brand. Yes, it's about being family-friendly. But the 'You're Not You When You're Hungry' campaign is such a nice fit for us," said John Brody,evp-global sales & partnerships for WWE. "We are excited that they and (lead agency) BBDO have agreed to work with us. And take the Snickers' campaign, which already has its own voice, and combine it with a voice that is truly WWE.

"So you'll see that across digital, social, TV. That's an exciting thing for us. It also shows the respect that they have for our story-telling abilities. And how our brand fits so well with theirs," said Brody.

Snickers has already brought its quirky brand of marketing to the table, putting the likes of Roman Reigns, The Miz and Dolph Ziggler into a 'Who Are You When You're Hungry" campaign that will ramp up as WrestleMania 32 approaches.

A leadoff spot starring Diva Paige, "Who Are You When You're Hungry?" follows the shape-shifting theme of the brand's Super Bowl 50 commercial, "Marilyn," in which actor Willem Defoe plays a hungry Marilyn Monroe (in the famous skirt-blowing scene from The Seven Year Itch), which in turn followed a Snickers' ad from Super Bowl 49, "The Brady Bunch," in which Danny Trejo plays Marcia and Steve Buscemi appears as Jan.

Here, Paige first appears as a ballerina eating a Snickers bar labeled Princess, then converts to her ornery self when she satisfies her hunger by eating the candy. (See the full spot here.)

The alliance also comes with a sweepstakes, "Hungry For Mania," with people who submit images of themselves showing who they are when they're hungry eligible to win a trip to WrestleMania 32. (Details here.)

According to Allison Miazga-Bedrick, senior brand director for Snickers, “With their larger-than-life personalities, WWE Superstars and Divas are perfect for showcasing the various dramatic effects of hunger, so we’re thrilled to partner with WWE on WrestleMania 32. Hopefully millions of fans will follow their lead and share who they become when they’re hungry to enter the ‘Hungry for Mania’ promotion.”

WWE said that WrestleMania 31, held this past March in Levi's Stadium, home of the NFL's San Francisco 49ers, generated $139 million in economic impact for the Santa Clara/San Jose region, according to a study conducted for WWE by the Enigma Research Corporation, Toronto.

That included $22 million spent on hotels and accommodations within the Santa Clara/San Jose region.

WrestleMania 32 could approach or even top $140 million, according to local industry analysts.

Snickers, which made its debut in 1930, has annual global sales of $2 billion, according to parent company Mars Inc.

In addition to WrestleMania 32 presented by Snickers, other activities will include WrestleMania Axxess (in the Kay Bailey Hutchison Convention Center), WWE NXT, the 2016 WWE Hall of Fame Induction Ceremony (in American Airlines Center), Monday Night Raw (also in American Airlines Center) and more than a dozen activities "designed to give back to the host community, such as “Be a STAR” anti-bullying rallies, hospital visits and Make-A-Wish events.

"What we offer, and what Snickers is really excited about, is that we can integrate some of our top talent into this program," said Brody. "Not just in TV creative, but through social, digital, as part of the sweepstakes and on the ground during WrestleMania 32 events."

Over the past nine years, WrestleMania has generated more than $700 million in cumulative economic impact for the cities that have hosted the event, per WWE.

The all-time WrestleMania attendance figure is 93,173, set at WrestleMania 3 in the Silverdome, in Pontiac, Michigan, on March 29, 1987.

That record could be broken at WrestleMania 32 in AT&T Stadium, home for the Dallas Cowboys, which can fit some 105,000 (including standing room).

WWE said that WrestleMania 31 held this past March in Levi's Stadium, home of the NFL's San Francisco 49ers, was the highest-grossing live event in WWE history, at $12.6 million, and helped the WWE Network to surpass 1.3 million subscribers.

It also set a record at Levi's Stadium, which seats about 68,500, with attendance given as 76,976.

Recent venues have included WrestleMania 29 MetLife Stadium, East Rutherford, NJ (attendance 80,676); WrestleMania 28 Sun Life Stadium, Miami (attendance 78,363); and WrestleMania 27 Georgia Dome, Atlanta (attendance 71,617).

WrestleMania 32 will be broadcast live on WWE Network in more than 175 countries.

Ronda, Rock Helped Pile-Drive WWE WrestleMania 31 To Record $139M Impact

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