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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb242016

WWE Is Hungry To Have Snickers As Presenting Partner For WrestleMania 32

By Barry Janoff

February 23, 2016: If you're not you when you're hungry, you might be happy to know that WWE Superstars and Divas feel the same way.

WWE has signed a deal with Snickers making the candy brand the exclusive presenting partner for WrestleMania 32, scheduled for April 3 in AT&T Stadium, Arlington, Texas.

Snickers, which already works with WWE, will have extensive brand presence during WrestleMania 32 and also during the weeks prior, including custom content integration within the live worldwide WWE Network telecast, promotional activity at WrestleMania Axxess (WWE’s four-day, interactive fan festival), integration on WWE’s flagship TV programs, presence at WWE live events leading up to WrestleMania and TV spots featuring WWE athletes and divas.

Financial terms were not disclosed.

"They are such a good brand. Yes, it's about being family-friendly. But the 'You're Not You When You're Hungry' campaign is such a nice fit for us," said John Brody,evp-global sales & partnerships for WWE. "We are excited that they and (lead agency) BBDO have agreed to work with us. And take the Snickers' campaign, which already has its own voice, and combine it with a voice that is truly WWE.

"So you'll see that across digital, social, TV. That's an exciting thing for us. It also shows the respect that they have for our story-telling abilities. And how our brand fits so well with theirs," said Brody.

Snickers has already brought its quirky brand of marketing to the table, putting the likes of Roman Reigns, The Miz and Dolph Ziggler into a 'Who Are You When You're Hungry" campaign that will ramp up as WrestleMania 32 approaches.

A leadoff spot starring Diva Paige, "Who Are You When You're Hungry?" follows the shape-shifting theme of the brand's Super Bowl 50 commercial, "Marilyn," in which actor Willem Defoe plays a hungry Marilyn Monroe (in the famous skirt-blowing scene from The Seven Year Itch), which in turn followed a Snickers' ad from Super Bowl 49, "The Brady Bunch," in which Danny Trejo plays Marcia and Steve Buscemi appears as Jan.

Here, Paige first appears as a ballerina eating a Snickers bar labeled Princess, then converts to her ornery self when she satisfies her hunger by eating the candy. (See the full spot here.)

The alliance also comes with a sweepstakes, "Hungry For Mania," with people who submit images of themselves showing who they are when they're hungry eligible to win a trip to WrestleMania 32. (Details here.)

According to Allison Miazga-Bedrick, senior brand director for Snickers, “With their larger-than-life personalities, WWE Superstars and Divas are perfect for showcasing the various dramatic effects of hunger, so we’re thrilled to partner with WWE on WrestleMania 32. Hopefully millions of fans will follow their lead and share who they become when they’re hungry to enter the ‘Hungry for Mania’ promotion.”

WWE said that WrestleMania 31, held this past March in Levi's Stadium, home of the NFL's San Francisco 49ers, generated $139 million in economic impact for the Santa Clara/San Jose region, according to a study conducted for WWE by the Enigma Research Corporation, Toronto.

That included $22 million spent on hotels and accommodations within the Santa Clara/San Jose region.

WrestleMania 32 could approach or even top $140 million, according to local industry analysts.

Snickers, which made its debut in 1930, has annual global sales of $2 billion, according to parent company Mars Inc.

In addition to WrestleMania 32 presented by Snickers, other activities will include WrestleMania Axxess (in the Kay Bailey Hutchison Convention Center), WWE NXT, the 2016 WWE Hall of Fame Induction Ceremony (in American Airlines Center), Monday Night Raw (also in American Airlines Center) and more than a dozen activities "designed to give back to the host community, such as “Be a STAR” anti-bullying rallies, hospital visits and Make-A-Wish events.

"What we offer, and what Snickers is really excited about, is that we can integrate some of our top talent into this program," said Brody. "Not just in TV creative, but through social, digital, as part of the sweepstakes and on the ground during WrestleMania 32 events."

Over the past nine years, WrestleMania has generated more than $700 million in cumulative economic impact for the cities that have hosted the event, per WWE.

The all-time WrestleMania attendance figure is 93,173, set at WrestleMania 3 in the Silverdome, in Pontiac, Michigan, on March 29, 1987.

That record could be broken at WrestleMania 32 in AT&T Stadium, home for the Dallas Cowboys, which can fit some 105,000 (including standing room).

WWE said that WrestleMania 31 held this past March in Levi's Stadium, home of the NFL's San Francisco 49ers, was the highest-grossing live event in WWE history, at $12.6 million, and helped the WWE Network to surpass 1.3 million subscribers.

It also set a record at Levi's Stadium, which seats about 68,500, with attendance given as 76,976.

Recent venues have included WrestleMania 29 MetLife Stadium, East Rutherford, NJ (attendance 80,676); WrestleMania 28 Sun Life Stadium, Miami (attendance 78,363); and WrestleMania 27 Georgia Dome, Atlanta (attendance 71,617).

WrestleMania 32 will be broadcast live on WWE Network in more than 175 countries.

Ronda, Rock Helped Pile-Drive WWE WrestleMania 31 To Record $139M Impact

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