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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Feb242016

WWE Is Hungry To Have Snickers As Presenting Partner For WrestleMania 32

By Barry Janoff

February 23, 2016: If you're not you when you're hungry, you might be happy to know that WWE Superstars and Divas feel the same way.

WWE has signed a deal with Snickers making the candy brand the exclusive presenting partner for WrestleMania 32, scheduled for April 3 in AT&T Stadium, Arlington, Texas.

Snickers, which already works with WWE, will have extensive brand presence during WrestleMania 32 and also during the weeks prior, including custom content integration within the live worldwide WWE Network telecast, promotional activity at WrestleMania Axxess (WWE’s four-day, interactive fan festival), integration on WWE’s flagship TV programs, presence at WWE live events leading up to WrestleMania and TV spots featuring WWE athletes and divas.

Financial terms were not disclosed.

"They are such a good brand. Yes, it's about being family-friendly. But the 'You're Not You When You're Hungry' campaign is such a nice fit for us," said John Brody,evp-global sales & partnerships for WWE. "We are excited that they and (lead agency) BBDO have agreed to work with us. And take the Snickers' campaign, which already has its own voice, and combine it with a voice that is truly WWE.

"So you'll see that across digital, social, TV. That's an exciting thing for us. It also shows the respect that they have for our story-telling abilities. And how our brand fits so well with theirs," said Brody.

Snickers has already brought its quirky brand of marketing to the table, putting the likes of Roman Reigns, The Miz and Dolph Ziggler into a 'Who Are You When You're Hungry" campaign that will ramp up as WrestleMania 32 approaches.

A leadoff spot starring Diva Paige, "Who Are You When You're Hungry?" follows the shape-shifting theme of the brand's Super Bowl 50 commercial, "Marilyn," in which actor Willem Defoe plays a hungry Marilyn Monroe (in the famous skirt-blowing scene from The Seven Year Itch), which in turn followed a Snickers' ad from Super Bowl 49, "The Brady Bunch," in which Danny Trejo plays Marcia and Steve Buscemi appears as Jan.

Here, Paige first appears as a ballerina eating a Snickers bar labeled Princess, then converts to her ornery self when she satisfies her hunger by eating the candy. (See the full spot here.)

The alliance also comes with a sweepstakes, "Hungry For Mania," with people who submit images of themselves showing who they are when they're hungry eligible to win a trip to WrestleMania 32. (Details here.)

According to Allison Miazga-Bedrick, senior brand director for Snickers, “With their larger-than-life personalities, WWE Superstars and Divas are perfect for showcasing the various dramatic effects of hunger, so we’re thrilled to partner with WWE on WrestleMania 32. Hopefully millions of fans will follow their lead and share who they become when they’re hungry to enter the ‘Hungry for Mania’ promotion.”

WWE said that WrestleMania 31, held this past March in Levi's Stadium, home of the NFL's San Francisco 49ers, generated $139 million in economic impact for the Santa Clara/San Jose region, according to a study conducted for WWE by the Enigma Research Corporation, Toronto.

That included $22 million spent on hotels and accommodations within the Santa Clara/San Jose region.

WrestleMania 32 could approach or even top $140 million, according to local industry analysts.

Snickers, which made its debut in 1930, has annual global sales of $2 billion, according to parent company Mars Inc.

In addition to WrestleMania 32 presented by Snickers, other activities will include WrestleMania Axxess (in the Kay Bailey Hutchison Convention Center), WWE NXT, the 2016 WWE Hall of Fame Induction Ceremony (in American Airlines Center), Monday Night Raw (also in American Airlines Center) and more than a dozen activities "designed to give back to the host community, such as “Be a STAR” anti-bullying rallies, hospital visits and Make-A-Wish events.

"What we offer, and what Snickers is really excited about, is that we can integrate some of our top talent into this program," said Brody. "Not just in TV creative, but through social, digital, as part of the sweepstakes and on the ground during WrestleMania 32 events."

Over the past nine years, WrestleMania has generated more than $700 million in cumulative economic impact for the cities that have hosted the event, per WWE.

The all-time WrestleMania attendance figure is 93,173, set at WrestleMania 3 in the Silverdome, in Pontiac, Michigan, on March 29, 1987.

That record could be broken at WrestleMania 32 in AT&T Stadium, home for the Dallas Cowboys, which can fit some 105,000 (including standing room).

WWE said that WrestleMania 31 held this past March in Levi's Stadium, home of the NFL's San Francisco 49ers, was the highest-grossing live event in WWE history, at $12.6 million, and helped the WWE Network to surpass 1.3 million subscribers.

It also set a record at Levi's Stadium, which seats about 68,500, with attendance given as 76,976.

Recent venues have included WrestleMania 29 MetLife Stadium, East Rutherford, NJ (attendance 80,676); WrestleMania 28 Sun Life Stadium, Miami (attendance 78,363); and WrestleMania 27 Georgia Dome, Atlanta (attendance 71,617).

WrestleMania 32 will be broadcast live on WWE Network in more than 175 countries.

Ronda, Rock Helped Pile-Drive WWE WrestleMania 31 To Record $139M Impact

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