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• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Nov282016

Snickers Hungry For WWE WrestleMania 33, Re-Signs As Exclusive Presenting Sponsor

By Barry Janoff

Originally Published In MediaPost

November 28, 2016: It seems as if WWE’s WrestleMania is not itself without Snickers.

For the second consecutive year, Snickers has satisfied its hunger by signing a deal to become the exclusive presenting partner for WrestleMania 33, which is scheduled to take place on April 2, 2017 in the Orlando Citrus Bowl.

The Mars Inc. brand, a long-time WWE partner, was the exclusive presenting partner for WrestleMania 32 this past April, receiving some 1.5 billion media impressions from the effort.

Financial terms of the pact were not shared.

"When it comes to displaying the 'hunger symptoms' that Snickers satisfies, nobody embodies them better than WWE Superstars," said Allison Miazga-Bedrick, director for Snickers Brand. "We’re back for a second consecutive year as the presenting sponsor of WrestleMania 33 to once again share our 'You’re Not You When You’re Hungry' message to an extremely engaged WWE fan base in unique ways."

Snickers will up the ante on marketing support from WrestleMania 32, when several WWE personalities were featured in the brand’s trademark "You’re Not You" campaign, which included Paige, Roman Reigns, Michael Cole (WWE Announcer) and Ric Flair.

According to Snickers, a new "You’re Not You When You’re Hungry" effort will be anchored by TV to encompass WWE Network, which has more than 1.8 million subscribers worldwide; and such WWE flagship TV programs as Monday Night Raw and SmackDown Live on USA Network.

Snickers’ lead agency is BBDO.

WWE has already released a teaser spot on YouTube, "Witness WrestleMania 33," with the tag line, "On April 2, 2017, the world will converge in a magical place.
 
As part of Internet, social media and retail efforts, Snickers said it would activate a "complete brand takeover" of WWE’s YouTube channel the day of WrestleMania 33 and "custom digital and social content, including a Snapchat live story."

In addition, WWE will involve its Twitter (8.4 million followers) and Facebook (34.7 million Likes) destinations.

As part of the WWE’s new strategy to bundle its jewel events, Snickers will have a presence at WWE live events the week prior to WrestleMania 33. They are scheduled to include WrestleMania Axxess, WWE’s four-day, interactive fan festival in the Orange County Convention Center; and the 2017 WWE Hall of Fame Induction Ceremony, NXT TakeOver, Monday Night Raw and SmackDown Live, all scheduled for Orlando’s Amway Center.

WWE and Snickers will also join in "more than a dozen activities designed to give back to the host community," including Be a Star anti-bullying rallies, hospital visits and Make-A-Wish events.

WWE and its marketing partners saw tremendous response to WrestleMania 32.

The event generated $170.4 million in direct, indirect and induced impact derived from spending by visitors to the Dallas/Arlington region — including $25 million spent on hotels and accommodations and $8.4 million in area restaurants — and also generated about $23.8 million in federal, state and local taxes, according to a study conducted for WWE by the Enigma Research Corp.

WWE said that was a new record for WrestleMania’s economic impact and marked the fifth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.

In addition, the crowd of 101,763 fans in AT&T Stadium (home to the NFL’s Dallas Cowboys) made it the best-attended event in WWE history.

Orlando Citrus Bowl seats about 70,000, so WWE will fall short of setting an attendance record.

None the less, both WWE and Snickers are hungry for WrestleMania 33, which is expected to see the participation of such icons as Brock Lesnar, Goldberg, Roman Reigns, John Cena and The Rock; and possibly UFC champion Conor McGregor.

According to Michelle Wilson, WWE CMO and chief revenue officer, "We are excited to partner with Snickers for the second straight year as we aim to raise the bar in bringing their award-winning 'You’re Not You When You’re Hungry' campaign to life in entertaining ways that only our WWE Superstars can.

"As the exclusive presenting partner of one of the biggest sports and entertainment events in the world, Snickers will reach our global fan base that consumes content across all platforms," said Wilson.

WrestleMania 32 Smacked Down Record $170.4M In Fan Spending

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