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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Mar052018

Will Snickers Enlist Ronda To Help Sweeten WWE WrestleMania 34 Campaign? 

By Barry Janoff

March 5, 2018: WWE stars Roman Reigns, Brock Lesnar, Triple H, Alexa Bliss, John Cena and even Ronda Rousey are scheduled to be there.

And so will Snickers.

For the third consecutive year, Snickers will serve as the exclusive presenting partner for WrestleMania, arguably the biggest show and ancillary week of the year for WWE, with WrestleMania 34 scheduled for April 8 in the Mercedes-Benz SuperDome in New Orleans.

Snickers plans to ramp up its activation from the past two years, anchored by custom content produced by WWE for Snickers to include WWE superstars as part of Snicker’s humorous “You're Not You When You're Hungry” campaign (via lead agency BBDO, NY).

This year’s creative line-up for Snickers has not yet been revealed but could potentially include Rousey.

She officially signed with WWE earlier this year. When she made an unannounced appearance at Royal Rumble in January. she pointed to a WrestleMania 34 sign and later said, “That’s a pretty big fat hint that I’ll be at WrestleMania 34.”

It was revealed during WWE’s Monday Night Raw on USA Network (March 5) that Rousey would team with Kurt Angle to take on Stephanie McMahon and Triple H in a Mixed Tag Match at WrestleMania 34.

Last year’s roster of WWE stars who appeared in WrestleMania-related Snickers creative included Ric Flair, The Miz, Sheamus, Baley and Charlotte Flair.

Snickers is also planning on-site activity at WrestleMania Axxess, WWE's four-day, interactive fan festival.

Among other activation, Snickers will be presenting sponsor for the free to the public WrestleMania block party in Champions Square outside the Mercedes-Benz Superdome; will have presence at such WWE live pre-WrestleMania events as Monday Night Raw and SmackDown Live on USA Network; and POP.

Custom digital and social content will see Snickers present a branded WWE.com and YouTube series hosted by WWE digital correspondent Cathy Kelley. Snickers also plans to leverage WWE's Instagram page, with more than 14 million followers, via a sponsored story on the day of WrestleMania.

In addition, Snickers is running a retail sweepstakes on U.S. military bases that will give 25 winners free access to stream WrestleMania on WWE Network.

Snickers said that its presenting partnership with WrestleMania 33 (pictured) last year “resulted in nearly 3 billion impressions across WWE's global platforms.”

"We're thrilled to partner with WWE for a third consecutive year as the presenting sponsor of WrestleMania 34 in New Orleans," Michael Italia, senior brand manager for Snickers, said in a statement.

”The animated personalities of WWE cannot afford to be hungry in the ring, which makes our partnership that much more of an authentic extension of our 'You're Not You When You're Hungry' campaign. We're eager to connect with WWE's passionate fan base in person and across social media this year, as this event continues to grow in attendance and engagement,” said Italia.

WrestleMania has become a week-long event that this year in New Orleans will encompass WrestleMania Axxess (in the Ernest N. Morial Convention Center); and four live events taking place in the Smoothie King Center: the 2018 WWE Hall of Fame Induction Ceremony, NXT TakeOver, Monday Night Raw and SmackDown Live.

WWE said it would also host activities designed to give back to the local community during WrestleMania Week, including "Be a STAR" bullying prevention rallies, hospital visits and Make-A-Wish events.

According to John Brody, WWE evp-global sales & head of international, “As one of the biggest sports and entertainment events in the world, WrestleMania will again provide Snickers a global platform to deliver their award-winning 'You're Not You When You're Hungry' campaign.

“Our continued WrestleMania partnership with Snickers is a result of innovative and entertaining collaborations that engaged our passionate fans worldwide."

WWE anticipates another major response to WrestleMania 34 following last year’s event, which WWE said was the most-social event in its history. In addition, it set a new Orlando Citrus Bowl attendance record of 75,245 fans and was the highest-grossing event in the stadium's history at $14.5 million.

PHOTOS COURTESY WWE

Ronda Rousey Trades UFC For WWE

Snickers Hungry For WrestleMania 33

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