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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Feb072014

Smoothie Sailing: Recently Renamed Pelicans Get New Ten-Year Arena Name

Special to NYSportsJournalism.com

February 6, 2014: The New Orleans Pelicans may be last in the Southwest Division of the Western Conference, seven games out of the playoffs, but at least they are among the NBA leaders in name changes.

From 1988-2002, the franchise played in Charlotte as the Hornets. After relocating, the team from 2002-05 was known the New Orleans Hornets. Then from 2005-07 they were the New Orleans/Oklahoma City Hornets before reverting back to the New Orleans Hornets from 2007-13.

Beginning this season the team was renamed New Orleans Pelicans.

One constant was the team's home venue. During their entire time in New Orleans, the franchise has played in the New Orleans Arena.

But that, too, has changed.df

A new ten-year naming rights deal among Pelicans owner Tom Benson,  the State of Louisiana (which owns the venue, as well as the Mercedes-Benz SuperDome next door) and Smoothie King owner and CEO Wan Kim unveiled a multi-year deal for naming rights to the venue.

Financial terms were not disclosed.

Signage is already in place for Smoothie King Center, which will be the site of the NBA All-Star Game and related events the weekend of Feb. 14-16.
 
“Smoothie King and the NBA are a perfect fit,” Kim said in a statement about his company, which was founded in New Orleans in 1973. “Both organizations are global brands that continue to grow in status and stature. Smoothie King supports the NBA and the New Orleans Pelicans franchise, and we think this partnership reflects our joint interests in nutrition, health and athletics from an international to a local perspective.”

A new Smoothie King Center logo is one the roof of the building and the new Smoothie King Center name and logo will appear on the facility’s exterior façade, on the Pelicans home basketball court, the team’s scoreboard and in numerous locations throughout the facility.
 
The Smoothie King Center will also feature visuals that "reinforce the brand’s new purpose-driven positioning. Fans will see messages encouraging them to 'Feel Taller' and 'Get More Jump in Your Game' with Smoothie King’s Energy and Fitness Blends."

The team and Smoothie King will add marketing support in-arena, via Internet and social media such as Facebook and Twitter.
 
In addition, fans attending Smoothie King Center will see a 20-foot high Smoothie King cup at the building’s main entrance across from the Mercedes-Benz SuperDome. A new Smoothie King retail outlet will open in Smoothie King Center.

“Both organizations are global brands that continue to grow in status and stature. Smoothie King supports the NBA and the New Orleans Pelicans franchise."

“When we purchased the franchise and became the Pelicans, we were establishing a new winning tradition for our hometown NBA team," said Benson. "Introducing our home court as the Smoothie King Center is one of the goals we set when we purchased the team and we’re excited to partner with a locally-incepted company in Smoothie King.

"They are an international brand with more than 600 locations in the United States and Asia and they have experienced that growth while remaining local," said Benson. "The NBA, Smoothie King, and the Pelicans are committed to excellence on and off the court.”

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