Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS
• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

PGA SuperStore: Happy Father's Day

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug232013

AmEx Puts American Players Stephens, Keys, Sock At Center Court In U.S. Open

By Barry Janoff

August 23, 2013: Serena Williams enters the U.S. Open as the No. 1 women's player in the world and also as the top-ranked American player among men or women.

However, American Express has signed a deal with three young Americans — Sloane Stephens, Madison Keys and Jack Sock — to represent the financial firm in multi-media activations as they seek to work their way to the top.

The 20-year-old Stephens is ranked No. 17 in the world among women and the 18-year-old Keys No. 40, but they are No. 2 and No. 5, respectively among U.S. women.

Sock, 20, is No. 87 among men worldwide and No. 3 among U.S. men behind John Isner and Sam Querrey.

Stephens' alliance extends to 2014, according to American Express, an official partner of the U.S. Tennis Assn. and the U.S. Open.. Stephens also has deals with Under Armour, Head and Johnson & Johnson's Listerine. Keys has deals with Nike and Wilson. Sock has an alliance with adidas.

Financial terms of the AmEx deals were not released.

Stephens, Keys and Sock will appear in a variety of activations during the U.S. Open, which runs Aug. 26-Sept. 9. That includes Internet, social media such as Facebook and YouTube and appearances at the American Express U.S. Open Fan Experience in the USTA Billie Jean King National Tennis Center.

In addition, the three players have been working with American Express to refurbish tennis courts in their respective home towns. These are among 80 community tennis courts being refurbished this year through AmEx's Fresh Courts initiative.

Tennis continues to be a strategic part of marketing and sponsorship for a growing number of companies nationwide. The projected spend at the professional and amateur level this year predicted to top $700 million for the first time, up more than $125 million from 2009, according to sponsorship, marketing and research firm IEG, Chicago.

Companies are high on Stephens and Keys because of their playing and marketing upsides. Patrick McEnroe, former player and U.S. David Cup captain, who is working at the U.S. Open as an ESPN analyst, said that Stephens and Keys were the most likely among all American women currently on the WTA tour to join Serena Williams as Grand Slam tournament winners.

"Other than Serena, Sloane Stephens would be the first one [to win a Grand Slam] that comes to mind," said McEnroe. "She's getting close. She's close to the top 10. She's done well in the big tournaments, so would be No. 1. Madison Keys has shown a lot of big game potential, so she would be No. 2."

In addition to AmEx, sponsors for the U.S. Open include Chase, Citizen, Emirates Airline, IBM, JP Morgan, Mercedes-Benz, Esurance, Heineken, Ralph Lauren, Xerox, Evian, Grey Goose, Panasonic, Moet & Chandon, Westin and Wilson.

See Story at Brief

Back to U.S. Open 2013

Back to Home Page