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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug232013

AmEx Puts American Players Stephens, Keys, Sock At Center Court In U.S. Open

By Barry Janoff

August 23, 2013: Serena Williams enters the U.S. Open as the No. 1 women's player in the world and also as the top-ranked American player among men or women.

However, American Express has signed a deal with three young Americans — Sloane Stephens, Madison Keys and Jack Sock — to represent the financial firm in multi-media activations as they seek to work their way to the top.

The 20-year-old Stephens is ranked No. 17 in the world among women and the 18-year-old Keys No. 40, but they are No. 2 and No. 5, respectively among U.S. women.

Sock, 20, is No. 87 among men worldwide and No. 3 among U.S. men behind John Isner and Sam Querrey.

Stephens' alliance extends to 2014, according to American Express, an official partner of the U.S. Tennis Assn. and the U.S. Open.. Stephens also has deals with Under Armour, Head and Johnson & Johnson's Listerine. Keys has deals with Nike and Wilson. Sock has an alliance with adidas.

Financial terms of the AmEx deals were not released.

Stephens, Keys and Sock will appear in a variety of activations during the U.S. Open, which runs Aug. 26-Sept. 9. That includes Internet, social media such as Facebook and YouTube and appearances at the American Express U.S. Open Fan Experience in the USTA Billie Jean King National Tennis Center.

In addition, the three players have been working with American Express to refurbish tennis courts in their respective home towns. These are among 80 community tennis courts being refurbished this year through AmEx's Fresh Courts initiative.

Tennis continues to be a strategic part of marketing and sponsorship for a growing number of companies nationwide. The projected spend at the professional and amateur level this year predicted to top $700 million for the first time, up more than $125 million from 2009, according to sponsorship, marketing and research firm IEG, Chicago.

Companies are high on Stephens and Keys because of their playing and marketing upsides. Patrick McEnroe, former player and U.S. David Cup captain, who is working at the U.S. Open as an ESPN analyst, said that Stephens and Keys were the most likely among all American women currently on the WTA tour to join Serena Williams as Grand Slam tournament winners.

"Other than Serena, Sloane Stephens would be the first one [to win a Grand Slam] that comes to mind," said McEnroe. "She's getting close. She's close to the top 10. She's done well in the big tournaments, so would be No. 1. Madison Keys has shown a lot of big game potential, so she would be No. 2."

In addition to AmEx, sponsors for the U.S. Open include Chase, Citizen, Emirates Airline, IBM, JP Morgan, Mercedes-Benz, Esurance, Heineken, Ralph Lauren, Xerox, Evian, Grey Goose, Panasonic, Moet & Chandon, Westin and Wilson.

See Story at Brief

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