Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Oct012016

For Reebok, The Skye’s The Limit In New Fitness Alliance With Star Workout Guru

Special to NYSportsJournalism.com

September 30, 2016: As part of its ongoing strategy to establish itself in the fitness, endurance and exercise category, Reebok has signed a deal with Emily Skye be be a global ambassador for the brand.

Australian-born Skye is founder of the F.I.T fitness workout platform. She has more than 9.7 million likes on Facebook and another 110,000 on Twitter.

Reebok, a division of adidas, said Skye would the brand’s "Be More Human" umbrella campaign and tactic – “promoting the significance of physical, mental and social health to achieve our full potential.”

Skye joins a Reebok roster that includes former UFC champ Ronda Rousey and fitness and health expert Jennifer Widerstrom.

Reebok’s marketing partnership include UFC, CrossFit and Spartan Race Series.

Under terms of the deal, Skye will “spearhead a number of Reebok collaborations and initiatives to stimulate meaningful conversations on body positivity, shattering the perceptions of 'perfection' and inspiring self-betterment among women around the world.” 

In addition, Reebok said it would, for the first time, collaborate with Skye on a special footwear creation in 2017, “working directly with Emily and her fans around the world to 'crowd source' ideas and preferences for a brand new functional training shoe. “

Financial terms of the pact were not shared.

"Emily isn't only an inspiration to her millions of followers around the world — she's an inspiration to the very people that walk the hallways at Reebok every single day,” Steve Robaire, director, Reebok Instructor Marketing, said in a statement.

“She has an amazing story that typifies what our 'Be More Human' philosophy stands for: That enriching our lives through fitness can have a positive impact on our social and mental well being," said Robaire.

The Reebok Instructor Network includes more than  100,000 personal trainers situated worldwide, in which Skye “will play an important role in influencing the strategy, support and growth of this network in the future,”  per Reebok.

According to Skye, "Through fitness, I firmly believe every human has the potential to change for the better through the mind as well as the body.

"This synergy is the foundation of my partnership with Reebok who possess, cherish and exert the same values that motivate and inspire me every day," said Skye.

Back to Home Page