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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan062015

Skittles Gets 'Awesomer' Super Bowl Rainbow Party Started With Warner Teaser 

By Barry Janoff

January 6, 2015: After weeks of hedging its bet, Wrigley's brand Skittles has confirmed that it would make its first appearance in the Super Bowl, unveiling the news with a teaser ad that hints at "awesomer" activation to come.

Skittles, an official sponsor of the NFL and the go-to snack for Seattle Seahawks running back Marshawn Lynch, said it would air a 30-second spot on NBC during Super Bowl XLIX on Feb. 1.

Details of the spot, from DDB, Chicago, were not shared. A teaser ad features Kurt Warner, former NFL quarterback and three-time Super Bowl participant, current TV analyst  and a native of Arizona, hosting a Skittles-laden party in the parking lot of the University of Phoenix Stadium, where the Big Game will be played.

Skittles said it would be "celebrating its first official inclusion in the Big Game in a variety of unexpected ways in the weeks leading up to the Feb. 1 kickoff." In addition to TV, the brand's campaign will include Internet, such social media destinations as Twitter, Tumblr, Facebook and YouTube; and on-site activation, all focusing on the brand's "Rainbow" theme.

Skittles has an endorsement deal with Lynch (pictured below), a self-confessed long-time lover of the product, which was jump-started when the Seahawks won Super Bowl XLVIII last February.

M&M's, a division of Wrigley's parent company Mars, Inc., has been in the Super Bowl and will return this year. Thirty-second spots on NBC are going for upward of $4.5 million, according to industry analysts.

"We couldn't be more excited to be an official NFL sponsor and first-time Super Bowl advertiser," Matt Montei, senior marketing director for Confections and Seasonal at Wrigley, said in a statement. "We know that Skittles can help make an already awesome game even awesomer for fans everywhere."

In the teaser spot, text reads, "Skittles is so excited about our first-ever Super Bowl ad that we started tailgating in Arizona four weeks early. And we invited Super Bowl legend Kurt Warner to make it awesomer."

"Super Bowl 49 is about to get awesome," Warner, who appeared in three Super Bowls and was MVP of Super Bowl XXXIV with the St. Louis Rams, tells a crowd of cheerleaders and tailgate partiers as Skittles cover the screen. (See the full spot here.)

"Since we're new to this party, we are celebrating in ways only Skittles can — with a twist and this is just the beginning of a big playoff run for Skittles," Montei said.

Warner played in the NFL from 1998-2009, the last four seasons with the Arizona Cardinals. He finished his NFL career with more than 32,000 yards passing and 208 touchdowns. He has the record for the most yards passing in a Super Bowl game (Super Bowl XXXIV, 414) and also has the second and third-most yards passing in a single game (Super Bowl XLIII, 377; Super Bowl XXXVI, 365, respectively).

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