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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan062015

Skittles Gets 'Awesomer' Super Bowl Rainbow Party Started With Warner Teaser 

By Barry Janoff

January 6, 2015: After weeks of hedging its bet, Wrigley's brand Skittles has confirmed that it would make its first appearance in the Super Bowl, unveiling the news with a teaser ad that hints at "awesomer" activation to come.

Skittles, an official sponsor of the NFL and the go-to snack for Seattle Seahawks running back Marshawn Lynch, said it would air a 30-second spot on NBC during Super Bowl XLIX on Feb. 1.

Details of the spot, from DDB, Chicago, were not shared. A teaser ad features Kurt Warner, former NFL quarterback and three-time Super Bowl participant, current TV analyst  and a native of Arizona, hosting a Skittles-laden party in the parking lot of the University of Phoenix Stadium, where the Big Game will be played.

Skittles said it would be "celebrating its first official inclusion in the Big Game in a variety of unexpected ways in the weeks leading up to the Feb. 1 kickoff." In addition to TV, the brand's campaign will include Internet, such social media destinations as Twitter, Tumblr, Facebook and YouTube; and on-site activation, all focusing on the brand's "Rainbow" theme.

Skittles has an endorsement deal with Lynch (pictured below), a self-confessed long-time lover of the product, which was jump-started when the Seahawks won Super Bowl XLVIII last February.

M&M's, a division of Wrigley's parent company Mars, Inc., has been in the Super Bowl and will return this year. Thirty-second spots on NBC are going for upward of $4.5 million, according to industry analysts.

"We couldn't be more excited to be an official NFL sponsor and first-time Super Bowl advertiser," Matt Montei, senior marketing director for Confections and Seasonal at Wrigley, said in a statement. "We know that Skittles can help make an already awesome game even awesomer for fans everywhere."

In the teaser spot, text reads, "Skittles is so excited about our first-ever Super Bowl ad that we started tailgating in Arizona four weeks early. And we invited Super Bowl legend Kurt Warner to make it awesomer."

"Super Bowl 49 is about to get awesome," Warner, who appeared in three Super Bowls and was MVP of Super Bowl XXXIV with the St. Louis Rams, tells a crowd of cheerleaders and tailgate partiers as Skittles cover the screen. (See the full spot here.)

"Since we're new to this party, we are celebrating in ways only Skittles can — with a twist and this is just the beginning of a big playoff run for Skittles," Montei said.

Warner played in the NFL from 1998-2009, the last four seasons with the Arizona Cardinals. He finished his NFL career with more than 32,000 yards passing and 208 touchdowns. He has the record for the most yards passing in a Super Bowl game (Super Bowl XXXIV, 414) and also has the second and third-most yards passing in a single game (Super Bowl XLIII, 377; Super Bowl XXXVI, 365, respectively).

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