Top
QUICK HITS

• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan062015

Skittles Gets 'Awesomer' Super Bowl Rainbow Party Started With Warner Teaser 

By Barry Janoff

January 6, 2015: After weeks of hedging its bet, Wrigley's brand Skittles has confirmed that it would make its first appearance in the Super Bowl, unveiling the news with a teaser ad that hints at "awesomer" activation to come.

Skittles, an official sponsor of the NFL and the go-to snack for Seattle Seahawks running back Marshawn Lynch, said it would air a 30-second spot on NBC during Super Bowl XLIX on Feb. 1.

Details of the spot, from DDB, Chicago, were not shared. A teaser ad features Kurt Warner, former NFL quarterback and three-time Super Bowl participant, current TV analyst  and a native of Arizona, hosting a Skittles-laden party in the parking lot of the University of Phoenix Stadium, where the Big Game will be played.

Skittles said it would be "celebrating its first official inclusion in the Big Game in a variety of unexpected ways in the weeks leading up to the Feb. 1 kickoff." In addition to TV, the brand's campaign will include Internet, such social media destinations as Twitter, Tumblr, Facebook and YouTube; and on-site activation, all focusing on the brand's "Rainbow" theme.

Skittles has an endorsement deal with Lynch (pictured below), a self-confessed long-time lover of the product, which was jump-started when the Seahawks won Super Bowl XLVIII last February.

M&M's, a division of Wrigley's parent company Mars, Inc., has been in the Super Bowl and will return this year. Thirty-second spots on NBC are going for upward of $4.5 million, according to industry analysts.

"We couldn't be more excited to be an official NFL sponsor and first-time Super Bowl advertiser," Matt Montei, senior marketing director for Confections and Seasonal at Wrigley, said in a statement. "We know that Skittles can help make an already awesome game even awesomer for fans everywhere."

In the teaser spot, text reads, "Skittles is so excited about our first-ever Super Bowl ad that we started tailgating in Arizona four weeks early. And we invited Super Bowl legend Kurt Warner to make it awesomer."

"Super Bowl 49 is about to get awesome," Warner, who appeared in three Super Bowls and was MVP of Super Bowl XXXIV with the St. Louis Rams, tells a crowd of cheerleaders and tailgate partiers as Skittles cover the screen. (See the full spot here.)

"Since we're new to this party, we are celebrating in ways only Skittles can — with a twist and this is just the beginning of a big playoff run for Skittles," Montei said.

Warner played in the NFL from 1998-2009, the last four seasons with the Arizona Cardinals. He finished his NFL career with more than 32,000 yards passing and 208 touchdowns. He has the record for the most yards passing in a Super Bowl game (Super Bowl XXXIV, 414) and also has the second and third-most yards passing in a single game (Super Bowl XLIII, 377; Super Bowl XXXVI, 365, respectively).

Back to Super Bowl 49

Back to Home Page